Iris W.
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Iris W. Email & Phone Number

Head of Corporate Responsibility at Burberry
Location: Shanghai, China 7 work roles 1 school
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Current company
Role
Head of Corporate Responsibility
Location
Shanghai, China
Company size

Who is Iris W.? Overview

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Iris W. is listed as Head of Corporate Responsibility at Burberry, a with 8846 employees, based in Shanghai, China. AeroLeads shows a matched LinkedIn profile for Iris W..

Iris W. previously worked as Corporate Affairs and Responsibility at Burberry and Corporate Communications Director at Skechers. Iris W. holds Bachelor'S Degree, Information Management from Shanghai University.

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Email format at Burberry

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Burberry

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Profile bio

About Iris W.

A Communications Professional with 15+ years working experience, focusing on Corporate Communications , Internal Communications, CSR & Sustainability for multinational FMCG, Retail Industry and Luxury Brands.

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Iris W.'s current company

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Burberry
Burberry
Head of Corporate Responsibility
Shanghai, China
Employees
8846
AeroLeads page
7 roles

Iris W. work experience

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Head Of Corporate Responsibility

Shanghai, China

Corporate Affairs And Responsibility

Shanghai, China

Head Of Corporate Responsibility

Shanghai, China

Corporate Communications Director

Shanghai, China

• Set up Corporate Communications function for Skechers China• Build up Corporate Communications Strategy [done in one Month]• Build up team structure to serve key focuses on Contents & communications, CSR & Sustainability, Public affairs & Crisis Management• Lead on CSR projects • Build up strong collaborations with external stakeholders such as Government officials, NGOs, GOs, authorities• Develop strong contents and stories for corporate branding, focusing on Sustainability, Digital Transformation, Comfort Technology.• Team management

Aug 2021 - Nov 2021

Head Of Communication - Apac Operations

Shanghai

• Strengthen, enhance and protect L’Oréal APAC Operations’ image and reputation, strive to increase awareness and understanding of company’s business, strategy, values and social contributions to key target audiences. Build up and implement communication strategy in line with business strategy. • Develop collaborative network with L’Oréal Communications teams globally, regionally and with brands in APAC to ensure alignment on strategy and key initiatives• Develop and manage communication channels and oversee content development internally and externally, online and offline. Develop strategic contents on storytelling for key topics on Sustainability, Beauty Tech and Employee Engagement for internal and external communications especially on social media in creative way,.• Lead Managerial Communication, support and advise the Management Committee and key Group experts with regards to corporate communication topics• Strong collaboration with HR team on Employee Engagement, Employee Advocacy, Diversity projects. Contribute to bring employee with sense of pride• Lead and organize specific communication events & campaigns internally and externally• Support Crisis and Issues Management• Support organizational changes• Develop ongoing reporting processes and analyses to effectively monitor, analyze and maximize return on investment for communications campaigns/efforts. • Manage communication budget

Mar 2018 - 2021

Internal Communications Manager

中国 上海市区

Focus on Communications & CSR1. Communication • Develop and implement communication strategy that meets organizational objectives and aligns with the Maison Cartier strategy in China• Ensure key messages from senior management are properly reflected in communication to stakeholders• Build/drive a culture that can ensure employees and managers will carry out the goals of a company.• Manage existing communication channels and develop new tools• Review and measure effectiveness of communication messages and channels2. CSR:• In partnership with Global Cartier Foundation, brand PR team, Group CSR team, external stakeholders and NGOs to develop specific action plans for Cartier China on a range of projects, initiatives and campaigns. • Lead, monitor the execution on project cross function, secure the implementation successfully• Promote and disseminate key program or projects via communications channels• Employee engagement and branding through different CSR projects• Project team management3. Budgeting:• Forecast total budget accordingly on annual business priorities and strategy as appropriate.• Manage budget ensuring activities are kept within reasonable deviation of fiscal year

Jun 2014 - Mar 2018

Sustainability & Communicaitons

中国 上海市区

Sustainability Branding/Communication:• Make sustainability communication strategy, business plan, lead on implementation• Build sustainability concept for internal & external branding• Secure Sustainability's commercial value to marketing• Risk analysis, develop PR Q&A, be proactive on risk management to secure sustainable business• Conduct communication material, research, CSR reports, Sustainability report• To educate different stakeholders (suppliers, Government, Media, NGOs (UNECIEF, WWF, BSR, GRI, The Climate Group, Save the Children), Partners, other units etc.) on IKEA’s sustainability concept • Establish sustainability knowledge base & communication internallySustainability projects:• Lead and execute on sustainability projects and implement sustainability strategy• Compile analysis, research on international trends and national policies to support and secure IKEA's sustainable development in China strategically• Lead on social projects; be responsible for developing, executing, and evaluating on social project in China, by partnership with different stakeholders: UNECIEF, Save the Children, Government etc. Research: - China overall government strategy and policy - Industry level future direction- Energy / WaterRisk analysis (PR Q&A): - Child labour- worker's rights- Animal rights - Forestry - Sub-suppliers- Raw material- Health & Safety- Environment- Water- Energy2005-2010CommunicaitonsReport to General ManagerMember of Management Group Matrix Report to IKEA Supply Chain Communication Manager (Global matrix)- Secure strategic communication, to lead,develop and steer business - Secure effective and receiver oriented communication within organization- Create open, sharing climate to make sure target group well informed and involved internally/externally - Build up communication channel and network internally and externally- Take on global assignments- Support on Sustainability Communications within region

May 2005 - Jun 2014
Team & coworkers

Colleagues at Burberry

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1 education record

Iris W. education

FAQ

Frequently asked questions about Iris W.

Quick answers generated from the profile data available on this page.

What company does Iris W. work for?

Iris W. works for Burberry.

What is Iris W.'s role at Burberry?

Iris W. is listed as Head of Corporate Responsibility at Burberry.

Where is Iris W. based?

Iris W. is based in Shanghai, China while working with Burberry.

What companies has Iris W. worked for?

Iris W. has worked for Burberry, Skechers, L'Oréal, Cartier, and Ikea.

Who are Iris W.'s colleagues at Burberry?

Iris W.'s colleagues at Burberry include Brian Lee, Jan Furstenburg, Chelsea Rodriguez-Figueroa, 杜斯茗, and Toni Ross.

How can I contact Iris W.?

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What schools did Iris W. attend?

Iris W. holds Bachelor'S Degree, Information Management from Shanghai University.

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