A Communications Professional with 15+ years working experience, focusing on Corporate Communications , Internal Communications, CSR & Sustainability for multinational FMCG, Retail Industry and Luxury Brands.
Burberry
View- Website:
- burberrycareers.com
- Employees:
- 8846
-
Corporate Affairs And ResponsibilityBurberryShanghai, China -
Head Of Corporate ResponsibilityBurberry Dec 2021 - PresentShanghai, China -
Corporate Communications DirectorSkechers Aug 2021 - Nov 2021Shanghai, China• Set up Corporate Communications function for Skechers China• Build up Corporate Communications Strategy [done in one Month]• Build up team structure to serve key focuses on Contents & communications, CSR & Sustainability, Public affairs & Crisis Management• Lead on CSR projects • Build up strong collaborations with external stakeholders such as Government officials, NGOs, GOs, authorities• Develop strong contents and stories for corporate branding, focusing on Sustainability, Digital Transformation, Comfort Technology.• Team management -
Head Of Communication - Apac OperationsL'Oréal Mar 2018 - 2021Shanghai• Strengthen, enhance and protect L’Oréal APAC Operations’ image and reputation, strive to increase awareness and understanding of company’s business, strategy, values and social contributions to key target audiences. Build up and implement communication strategy in line with business strategy. • Develop collaborative network with L’Oréal Communications teams globally, regionally and with brands in APAC to ensure alignment on strategy and key initiatives• Develop and manage communication channels and oversee content development internally and externally, online and offline. Develop strategic contents on storytelling for key topics on Sustainability, Beauty Tech and Employee Engagement for internal and external communications especially on social media in creative way,.• Lead Managerial Communication, support and advise the Management Committee and key Group experts with regards to corporate communication topics• Strong collaboration with HR team on Employee Engagement, Employee Advocacy, Diversity projects. Contribute to bring employee with sense of pride• Lead and organize specific communication events & campaigns internally and externally• Support Crisis and Issues Management• Support organizational changes• Develop ongoing reporting processes and analyses to effectively monitor, analyze and maximize return on investment for communications campaigns/efforts. • Manage communication budget -
Internal Communications ManagerCartier Jun 2014 - Mar 2018中国 上海市区Focus on Communications & CSR1. Communication • Develop and implement communication strategy that meets organizational objectives and aligns with the Maison Cartier strategy in China• Ensure key messages from senior management are properly reflected in communication to stakeholders• Build/drive a culture that can ensure employees and managers will carry out the goals of a company.• Manage existing communication channels and develop new tools• Review and measure effectiveness of communication messages and channels2. CSR:• In partnership with Global Cartier Foundation, brand PR team, Group CSR team, external stakeholders and NGOs to develop specific action plans for Cartier China on a range of projects, initiatives and campaigns. • Lead, monitor the execution on project cross function, secure the implementation successfully• Promote and disseminate key program or projects via communications channels• Employee engagement and branding through different CSR projects• Project team management3. Budgeting:• Forecast total budget accordingly on annual business priorities and strategy as appropriate.• Manage budget ensuring activities are kept within reasonable deviation of fiscal year -
Sustainability & CommunicaitonsIkea May 2005 - Jun 2014中国 上海市区Sustainability Branding/Communication:• Make sustainability communication strategy, business plan, lead on implementation• Build sustainability concept for internal & external branding• Secure Sustainability's commercial value to marketing• Risk analysis, develop PR Q&A, be proactive on risk management to secure sustainable business• Conduct communication material, research, CSR reports, Sustainability report• To educate different stakeholders (suppliers, Government, Media, NGOs (UNECIEF, WWF, BSR, GRI, The Climate Group, Save the Children), Partners, other units etc.) on IKEA’s sustainability concept • Establish sustainability knowledge base & communication internallySustainability projects:• Lead and execute on sustainability projects and implement sustainability strategy• Compile analysis, research on international trends and national policies to support and secure IKEA's sustainable development in China strategically• Lead on social projects; be responsible for developing, executing, and evaluating on social project in China, by partnership with different stakeholders: UNECIEF, Save the Children, Government etc. Research: - China overall government strategy and policy - Industry level future direction- Energy / WaterRisk analysis (PR Q&A): - Child labour- worker's rights- Animal rights - Forestry - Sub-suppliers- Raw material- Health & Safety- Environment- Water- Energy2005-2010CommunicaitonsReport to General ManagerMember of Management Group Matrix Report to IKEA Supply Chain Communication Manager (Global matrix)- Secure strategic communication, to lead,develop and steer business - Secure effective and receiver oriented communication within organization- Create open, sharing climate to make sure target group well informed and involved internally/externally - Build up communication channel and network internally and externally- Take on global assignments- Support on Sustainability Communications within region
Iris W. Education Details
-
Information Management
Frequently Asked Questions about Iris W.
What company does Iris W. work for?
Iris W. works for Burberry
What is Iris W.'s role at the current company?
Iris W.'s current role is Corporate Affairs and Responsibility.
What schools did Iris W. attend?
Iris W. attended Shanghai University.
Who are Iris W.'s colleagues?
Iris W.'s colleagues are Jan Furstenburg, Brian Bojorquez, 罗茂林, Carla Buena, Tosin Dickson, Jango Dadms, Vesna Mileva.
Not the Iris W. you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial