Social Media Coordinator
Shenzhen, Guangdong, China
· Creator Operations: Recruited 100+ creators for OPPO, managed relationships with 800+ KOLs, handled product samples, and fostered an active influencer community. Wrote 10+ campaign briefs, monitored engagement data, ensured timely reporting, and evaluated content quality. Categorized influencers based on account features and product fit, implementing tiered management for refined content operations. · Competitor Analysis: Collected competitor marketing strategies and engagement data (views, interactions, video styles), summarizing trends across campaign phases. Developed creative campaign ideas by analyzing product features and market demand. · Content Creation: Led the production of promotional content for the new product. Designed the theme, structure, and style, distributing the concept to hundreds of bloggers for content creation.