Iris Yu Email & Phone Number

中国 上海市

Shanghai City, China

• Responsible for driving sales growth profitably with strategic customers o Drive existing businesses through providing realistic and executable strategy to ensure a sustainable growth for our customers, for example, Bright Dairy & Uni-president China, etc.o Sell in & deploy new platform solutions through identifying growing opportunities along the value chain for our customers which better fit their market situationso Deliver solutions from product formula, package design, brand marketing and promotion ideas for product innovation and rennovation.o Strengthen customer partnerships through significant customer interaction in close collaboration with commercial team. Delivering T2T strategic meeting and offering value-added services in R&D, Sales and Marketing aspects, etc.• Driving category growth by providing professional and strategic consultancy to customers acting as category expertise in dairy and beverage. Very proficient in desk research and synthesizing valid reports for specific topicso Dairy and beverage market insights and foresights. Profound knowledge of packaging.o Deep understanding of consumer and industry locally and globallyo Ideation capability in a systematic and effective way. Ideas come from unmet consumer needso Broadened view from global resources/seminars about latest trends of consumer needs, ingredients and food technologies, etc. Especially Japan, Korea, and Taiwan marketso Always keep an eye on new retail and digital marketing trends

Shanghai City, China

 New Channel: E-commerce Channel – Serve corporate strategic purpose as a growth engine in the long run, data-based smart shopper marketing, and support for innovation agenda. E-Channel sales growth +160% (Y13 vs. Y12). Experience in online merchandising generation as well as content management.o E-Channel operation model setup & optimization: coordinate cross functional efforts to setup a new model and adjust internal processes to enhance service level meeting customer requirements and improve internal process efficiencyo Plan, execute, track, evaluate Trade Marketing Programs to support innovation agenda–Create online/offline synergy for NPD launch and maximize the ROI of targeted promotion by unlocking the power of big datao Webpage content management & Online merchandising generationo Undergoing Big Data Mining project in cooperation with YHD IT Dept tounlock the power of targeted promotions and CRMo Setup insights road map to study Chinese E-shopper behavior & preference New Platform: Pick&Mix – Play an active role as Trade Marketing Solution in new category launch & new sales model. Expansion from 12 stores to 100 stores in 1 year.o Develop overall trade marketing strategy, and lead calendar planningo Supervise the design and implementation of overall trade marketing activitiesin each quarter to ensure execution excellenceo Lead the team to develop promoter management process and tools to ensure promoter quality in order to uplift in store communication effectiveness: improve shopper satisfaction rate of promoter from 30% to 66% in 1 year

• Cooperate Category Management Program with KAs: Wal-Mart, Tesco, Carrefour, etc.• Provide Monthly Category Analysis Report based on POS Data and Nielson RA to help customer well understand their market position & category development status aiming to beat the market• Propose professional category optimization suggestion including SKU Assortment(8020 Analysis) & tailor-made promotions• Propose Visualized Merchandising Guideline by using professional software Prospace & Space Planning• Provide Category Analysis Report and Optimization Suggestion• Good Data Sensitivity/Problem Solutions/ Internal & External Communication Skills

Bachelor, Statistics

Activities and Societies: Scholarship of Fudan University, 3rd Prize; Fudan Wang Dao Scholar Sponsorship - Prize of Excellent Paper

Education record