Iris Baker - Van Turnhout Email & Phone Number

Develop and execute the company's catalog and direct mail marketing strategy to drive revenue and business growth. Including spearheading recommendations circulation strategy, forecasting and analyzing detailed match-back reporting.Analyzing marketing data and performance metrics to identify areas for improvement and develop recommendations for optimizing marketing efforts. Successfully forecast, reduce costs while improving revenue will be critical to this role’s success.Overseeing the… Show more Develop and execute the company's catalog and direct mail marketing strategy to drive revenue and business growth. Including spearheading recommendations circulation strategy, forecasting and analyzing detailed match-back reporting.Analyzing marketing data and performance metrics to identify areas for improvement and develop recommendations for optimizing marketing efforts. Successfully forecast, reduce costs while improving revenue will be critical to this role’s success.Overseeing the development and management of the company's catalog products, ensuring that they are aligned with the company's strategic goals and customer needs.Leading vendor relationships with the mills, printer, and distributor. Lead distribution conversations, securing paper, negotiating costs, and working with distributor to ensure catalogs and print pieces are in homes as scheduled. Managing a global team of print marketing professionals, providing guidance, coaching, and support as needed across geos.Collaborate with Merchandising, Business Management, Creative and other teams to ensure that catalog marketing initiatives are aligned with overall company objectives.Develop and manage the catalog marketing budget, ensuring that resources are allocated effectively and efficiently and consistently look for ways to improve both margin costs and revenue. Show less

Supported the Creative Team through project management, coordinating incoming creative requests in a fast-paced environment with a primary focus on print, packaging, and growth team projects. Supported operational efficiencies and opportunities to scale the creative process using project management tools, workflows, resource management and effective communication. Managed intakes, assign teams, provide brief reviews & project kick offs, including creating and managing Jira tickets… Show more Supported the Creative Team through project management, coordinating incoming creative requests in a fast-paced environment with a primary focus on print, packaging, and growth team projects. Supported operational efficiencies and opportunities to scale the creative process using project management tools, workflows, resource management and effective communication. Managed intakes, assign teams, provide brief reviews & project kick offs, including creating and managing Jira tickets. Managed day-to-day execution of creative tasks, product launches, campaigns, and initiatives from kickoff to completion. Created and managed work-back schedules, timelines and streamline workflows for projects and continuously evaluate and improve processes and procedures to increase efficiency and effectiveness. People manager of in-house production team, consisting of the print production lead and print production artist.Identified resources needed for a projects and work with creative team leads on task assignment and milestones for projects, proactively spotting obstacles and unblocking people where needed, and communicate them to team members and cross-functional partners. Lead and/or attend weekly project meeting/check-ins with the creative and/or marketing directors, communicating agendas beforehand, taking detailed notes, disseminating as appropriate, and provide weekly reports on status of projects. Ensured all necessary assets are reviewed, approved, and delivered on-time to all necessary cross-functional partners, both internal and external Created and maintained highly organized internal project trackers, notes, documents, status and planning documents, budgets, etc. Show less

Redwood City, California, United States

As print project manager I guide various print & packaging design projects, as well as 8 printed catalogs, from kickoff & pagination through conceptualization, design, photoshoots, copywriting, localization, reviews, QA, and delivery by utilizing various process management and workflow management tools. After defining the scope of work, I create and manage work-back schedules, timelines, and creative budgets, while partnering closely with merchants, art directors, designers, copywriters, and… Show more As print project manager I guide various print & packaging design projects, as well as 8 printed catalogs, from kickoff & pagination through conceptualization, design, photoshoots, copywriting, localization, reviews, QA, and delivery by utilizing various process management and workflow management tools. After defining the scope of work, I create and manage work-back schedules, timelines, and creative budgets, while partnering closely with merchants, art directors, designers, copywriters, and external vendors. I manage marketing/creative needs for our print & packaging design team and assign the correct internal resources to each print project and source external resources where necessary. I monitor integrated marketing timelines, and partner with integrative project managers and other cross functional teams to better understand priorities, deadlines, and deliverables. As the internal print producer, I manage all catalog photoshoots, and function as point person for all communication between internal departments and external production teams, pre-media vendors and printers. As postproduction producer, I guide all catalog assets through their various stages of post-production, on time and under budget. Show less

United States

Freelance producer for numerous print-, editorial-, commercial shoots and music videos. Leading large and small production teams under one shared creative vision from pre-production to post-production, wearing many hats during the process. My work has been featured in Billboard Magazine and on actual billboards. Winner of ACM Award for best music video and producer of many American Advertising Award winning projects. Estimates & managing budgets, executing contracts.Information… Show more Freelance producer for numerous print-, editorial-, commercial shoots and music videos. Leading large and small production teams under one shared creative vision from pre-production to post-production, wearing many hats during the process. My work has been featured in Billboard Magazine and on actual billboards. Winner of ACM Award for best music video and producer of many American Advertising Award winning projects. Estimates & managing budgets, executing contracts.Information distribution between all stakeholders; clients, agents, director and/or photographer, crew & talentExecuting the creative vision from story board, treatment or scripts to screen Production planning & schedulingCasting & talent managementLocation scouting & permit applicationsTravel arrangementsArranging catering & craft servicesProviding motor homes & production trailersManaging all rentals : camera, lighting, grip, audio, stage & equipment, etc.Wrapping all expenses & paperwork incurred during productionPost production coordination (overseeing post-production and delivery of final product) Show less

Red House Productions is a full service production company for stills photography. Responsible for all stills and video productions for photographer Tony Baker as in house producer. Bidding and managing budget, hiring crew, information distribution between client and photographer, location scouting, travel arrangements and accommodations, pre- and post production, billing.

Photography Rental Studio in down town Nashville.Co-owned, operated and managed one of Nashville's premiere photography rental studio's in Nashville. Day to day duties included handling all client contact, preparing studio for stills and video rentals, invoicing, negotiation rates, developing and maintaining social networking presence, assisting clients with their needs before and during their shoots and assisting in event planning.

Hotel & Event Management, Tourism

Education record

Education record

Education record