Iris Beverly Lin Email & Phone Number

Valenzuela, NCR, PH

Taguig, National Capital Region, Philippines

• Developed a business plan with long-term objectives and determined the best courses of action to achieve the department goals. Formulated strategies guiding the decision-making and resource allocation.
• Inspired and empowered a team of two in achieving their highest potential, leading them to consistently exceed organizational goals.
• Achieved 103% of the target for acquired merchants, maintaining 57% of these actively engaged.
• Identified and resolved 38% of financial discrepancies, reducing losses by 160%.
• Oversaw the release of various enhancements to improve regulatory, financial, and reputational risk management.
• Revamped the product manual to comprehensively document and implement governance and processes, ensuring compliance and mitigating future BSP findings.

Taguig, National Capital Region, Philippines

• Grew the business with Google, Apple, Netflix, Spotify, Lazada, Foodpanda and TikTok through synergized growth campaigns for new user acquisition and created lifecycle journey touchpoints for retention plans.
• Delivered over P250M in revenue for the Online Payments business unit, amidst the pandemic, by standardizing Merchant Discount Rates (MDR) and growing partner aggregators while leading other growth and monetization.
• Improved customer experience by identifying key Minimum Viable Product (MVP) enhancements that contributes to the over-all revenue growth of the business.
• Grew millions of monthly active users by extending additional product features such as vouchering solution and Buy Now, Pay Later (BNPL) solutions called GCredit and GGives.

Philippines

• Responsible for key account management, bridging teams together and creating new processes that will drive growth and increase in transaction count, monthly active users and merchant revenue.
• Handled GCash Scan to Pay QR expansion from October 2018 to January 2019.
• Involved in growing GCash Scan to Pay QR merchants into 70,000 merchants nationwide.
• Pioneered the Tourism Vertical expanding GCash Scan to Pay QR in Tagaytay, Baguio, Boracay, Siargao and Palawan.
• Handles account management for incoming partner integrations related to rollout API for Online Webpay payments.
• Manages travel brands and local and international payment gateways. Handles accounts such as American Express, Klook, Dragonpay, 2C2P, Asiapay and the likes.

Magallanes, Makati

• Area Sales Manager in training
• Oversees 2-4 team members
• Involved in team projections, management meetings and culture rehabilitation
• Involved in acquiring new hires for the sales team
• Ensures 80%-100% client retention
• Ensures successful execution of marketing and advertising campaigns for restaurants

• Acquired 2-3 accounts bi-monthly
• Heavily involved in acquiring leads through cold calling and walk-ins
• Managed 40-50 accounts ranging from stand-alone restaurants to corporate accounts/restaurant chains
• Prepared and provided marketing plans and campaign analysis
• Engaged in handling client objections and disputes

Pasay City, Philippines

• Handled business development, leasing and operations.
• Fore fronted marketing and events involving tech brands when necessary
• Regionally managed 8-10 branches that includes 383 in-line spaces and 257 kiosk tenants within Metro Manila
• Involved in decision making, negotiations and project management
• Developed and increased client list through sourcing and negotiations which resulted to acquiring new tenants for the company
• Implemented action plans countering negative impact on company’s profit

Makati City

• Prepared vital in-store statistics for the brand’s retail stores.
• Conducted and presented market study for brand’s current and future product offers
• Engaged in brand development and marketing through events and social media.
• Co-facilitated products shoots, brand launches and press releases.
• Created and successfully defended an e-marketing plan for the company.

Makati City

• Conducted social media monitoring.
• Developed concepts and content for magazine articles and blog posts.
• Involved in brand consultation and development of advertisers.
• Collaborated with brands such as Sperry Top-Sider, Penshoppe, Oxygen, BlackBerry and Samsung.

Bachelor Of Science In Commerce, Major In Marketing Mangement

Activities and Societies: Junior Entrepreneurs Marketing Association (JEMA) AVP for Career Development-2011, Blaze 2011 Batch Government.

Elementary-High School

Activities and Societies: ICA Instrumental Club