Iris Chu Email & Phone Number

Hong Kong Sar

香港特別行政區

Hong Kong, Hong Kong Sar

Hong Kong

General Duties: - Develop marketing & Social Media strategies in line with company objectives to build brand awareness, improve customer’s experience, drive traffic and sales conversion- Plan and implement online & offline marketing campaigns, PR events management for on-going projects for achieving marketing KPIs - Oversee project marketing budget and expenses, monitor closely on ROI - Identify potential strategic partner and maintain good relationships for partnership - Provide global perspective on marketing needs and trends and identify innovative opportunities- Lay Strategic Marketing Ground Work for developing projects (Comprehensive long term , Marketing Plans, Strategic Partnership, Marketing & Leasing Research, Tender Booklet & documents Preparation, Public Transport alignment, etc)=

Hong Kong

General Duties: • Build category No.1 leadership and enhance TOM brand awareness• Formulate & implement strategic brand plans in reaching brand’s goals & objectives• Create and implement branding and social media strategy• Act as the key driver in content marketing via various social digital platforms (Facebook, YouTube, Instagram) • Utilize big data for new leads or new customers generation• Plan and execute 360 brand building campaigns, ATL/BTL communications, customer lead generation programs• Analyze business trends and consumer insights to deliver brand sales and market share targets• Work closely with promotional partners, suppliers, operations, advertising and media agencies on marketing initiatives and brand building initiatives• Accountable for development of team members and management trainees

Hong Kong

General Duties: • Build category No.1 leadership and enhance TOM brand awareness• Formulate & implement strategic brand plans in reaching brand’s goals & objectives• Create and implement branding and social media strategy• Act as the key driver in content marketing via various social digital platforms (Facebook, YouTube, Instagram) • Utilize big data for new leads or new customers generation• Plan and execute 360 brand building campaigns, ATL/BTL communications, customer lead generation programs• Analyze business trends and consumer insights to deliver brand sales and market share targets• Work closely with promotional partners, suppliers, operations, advertising and media agencies on marketing initiatives and brand building initiatives• Accountable for development of team members and management trainees

Hong Kong

Key Clients: • Maxims: GENKI Sushi, IPPUDO, Sen-yro Sushi, DONDONYA • General Mills: Haagen-Dazs, Wanchai Ferry • Microsoft, SONY, Autodesk (World leader in 3D design software)General Duties: • Provide strategic & tactical marketing & PR solutions/advices for retainer/project based clients • Drive front-line client relationship, maintain good relationships with industrial influential• Conduct research, understand and anticipate media/influential’ interests, needs and preferences• Daily patrol & maintenance on clients’ social media platform sand management on creative social media campaigns with mix of traditional media • Press & customers events management, on-site support • Maintain close relationships with media, prepare press materials, handle media enquiry, proactively negotiate client inclusion in coverage ,media pitching & news monitoring• Creative copy writing & professional translation on media/promotional materials • Co-ordinate with vendors/suppliers/media agencies• Provide risk management & advices for clients on prompt responses• Manage & mentor Account Coordinators and Team Assistances

Hong Kong

Key Clients: • PHILIPS HK, MTR Corporations, Swire • Kee Wah, McDonald’s, MARS HK (Nutro Natural Choice, M&Ms) • MARCHON Eyewear, Eye’N I • Town Gas , Microsoft,Lenovo,Wilson Telecommunications LtdGeneral Duties: • Propose all rounded marketing solutions & execute effective PR Plans• Events Management • Prepare Press materials, maintain good relationships with media, handle media enquiry, carry out media pitching & news monitoring• Copy Writing / Translation • Give prompt response to emergency & advice when facing PR crisis• Couch junior project based contract workers • Protect interest of Client & ultimately for the well-being of the company

Hong Kong

Key Clients: • PHILIPS HK, MTR Corporations, Swire • Kee Wah, McDonald’s, MARS HK (Nutro Natural Choice, M&Ms) • MARCHON Eyewear, Eye’N I • Town Gas , Microsoft,Lenovo,Wilson Telecommunications LtdGeneral Duties: • Propose all rounded marketing solutions & execute effective PR Plans• Events Management • Prepare Press materials, maintain good relationships with media, handle media enquiry, carry out media pitching & news monitoring• Copy Writing / Translation • Give prompt response to emergency & advice when facing PR crisis• Couch junior project based contract workers • Protect interest of Client & ultimately for the well-being of the company

The Chinese University Of Hong Kong, Master Of Social Science –M.S.S.Sc.In Advertising, Accumulative Overall Gpa: 3.34

Bachelor'S Degree, Bachelor Of Journalism & Communication