My job at ZWSOFT is to boost brand awareness and promote our products to worldwide users through multiple channels. I have more than two years' experience in digital marketing, such as email marketing, social media marketing, influencer marketing.ZWSOFT aims to provide reliable all-in-one CAx (CAD/CAE/CAM) solutions for designers and engineers worldwide, and enables them to streamline the complex design workflows at a fair and reasonable price. Since ZWSOFT’s inception in 1998, over 900,000 customers from more than 90 countries have chosen our products and solutions to solve their design challenges. Among the list are the world’s most innovative companies across various industries, including Saint-Gobain, LG, and Ericsson. The most legendary ventures started from small beginnings. ZWSOFT grows from a team of a few enthusiastic engineers to a public company with more than 1700 employees. Our business continues to thrive even at the toughest time when most industries experienced declines during the pandemic. The compound annual growth rate, or CAGR is over 35% from 2017 to 2022. It would not have been possible without the love and support from our customers.Our product portfolio includes:+ ZWCAD+ ZW3D+ ZWSIMZWCAD is a reliable CAD software fully compatible with DWG® format. It empowers designers and engineers to get their work done faster and more efficiently with a seamless design experience at zero learning cost.ZW3D is an integrated 3D CAD/CAM solution powered by self-developed 3D Geometric Modeling Kernel. It is designed for the whole process of product development, and features the fastest kernel for solid-surface hybrid modeling, non-solid mold parting, and smart CNC machining strategies from 2-axis to 5-axis.You can start your 30-day free trial of ZWCAD or ZW3D with full functionality at www.zwsoft.com/downloadFor more information, please visit www.zwsoft.com, or follow us on ZWSOFT LinkedIn Page www.linkedin.com/company/zwsoft
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海外品牌传播ZwsoftGuangzhou, Guangdong Province, Cn -
Global Branding & CommunicationsZwsoft Nov 2021 - PresentGuangzhou, Guangdong, China -
Branding SpecialistSainstore Inc. Mar 2020 - Aug 2021Dongguan, Guangdong, China• Influencer Marketing: Successfully reached cooperation with over 30 influencers under a limited budget, and output at least 2 product review videos every month• Email Marketing: Created subscription pop-ups and pages to grow the email list. Created a variety of marketing emails to keep subscribers' engagement at 70%. More than 50% of website sales are converted from emails• Social Media Marketing: Formulated social media strategies, improved content, and hosted brand activities to increase brand exposure on social media. Managed brand's Facebook group and kept its engagement rate at 90%• Content Marketing: Wrote monthly blog posts for two brands to enrich website content and optimize searching engine rankings. 5-10% of the website traffic was generated by blog posts
Xiaotong (Iris) Chen Education Details
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2.1 Honours Degree -
3.99/5.0
Frequently Asked Questions about Xiaotong (Iris) Chen
What company does Xiaotong (Iris) Chen work for?
Xiaotong (Iris) Chen works for Zwsoft
What is Xiaotong (Iris) Chen's role at the current company?
Xiaotong (Iris) Chen's current role is 海外品牌传播.
What schools did Xiaotong (Iris) Chen attend?
Xiaotong (Iris) Chen attended Ucd Michael Smurfit Graduate Business School, Jinan University.
Who are Xiaotong (Iris) Chen's colleagues?
Xiaotong (Iris) Chen's colleagues are Thinh Dao Duy, Roy Liu, Joshion Way, Zwsoft Partner Center, 余海林, 薛克亮, Kevin Ye.
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