Mba Brand Managment Intern
Jun 2024 - Aug 2024
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Iris Chen Email & Phone Number
MBA Candidate, Berkeley Haas‘25
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Role
MBA Candidate, Berkeley Haas‘25
Location
Berkeley, California, United States
Who is Iris Chen? Overview
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Iris Chen is listed as MBA Candidate, Berkeley Haas‘25 based in Berkeley, California, United States. AeroLeads shows a matched LinkedIn profile for Iris Chen.
Iris Chen previously worked as MBA Brand Managment Intern at Constellation Brands and Assistant Product Manager- Dior at Parfums Christian Dior. Iris Chen holds Master Of Business Administration - Mba from University Of California, Berkeley, Haas School Of Business.
Profile bio
About Iris Chen
Iris Chen is a MBA Candidate, Berkeley Haas‘25. She is proficient in English.
Listed skills include Microsoft Excel and Google Analytics.
5 roles
Iris Chen work experience
A career timeline built from the work history available for this profile.
Assistant Product Manager- Dior
- Managed all aspects of fragrance products’ life cycle and cross-category campaigns. Owned full P&L, demand planning, sales projection, and marketing strategy, generating over $10M sales revenue.
- Led women’s fragrance to #1 market share in Taiwan with 34% revenue growth ($2M) and men’s fragrance to #2 with 40% revenue growth.
- Increased total fragrance category revenue growth by 32% via establishing strategic partnerships and developing synergized cross-functional strategies and communication angles.
Sep 2021 - Apr 2022
Assistant Product Manager- Ysl
- Supervised team of 3 to manage skincare, fragrance, and cross-category brand campaigns with P&L, forecasting, business analysis, 360° marketing and sales management ownership.
- Grew YSL skincare’s market position from #28 to #7 with $5.5M incremental revenue growth in just 2 years, sustaining 45% revenue growth throughout COVID.
- Led skincare category growth by 47% (market 3.8%), expanding skincare category sales contribution to brand from 21% to 31% in one year.
- Collaborated with data team to A/B test digital ads and CRM messages for YSL’s premium skincare line, expanding customer base by 8% and doubling the conversion rate.
- Led fragrance category revenue to grow by 124% through new product launches, digital media campaigns, and influencer collaborations.
Jan 2020 - Sep 2021
Assistant Digital Marketing & Crm Manager
- Relaunched hero collection with synergized online-offline campaigns, influencer partnerships, and data-driven lead qualification (MQLs), leading to 352% revenue growth.
- Launched new cushion compact campaign resulting in 76% revenue growth and 40% customer growth by working with field sales team and conducting focus group studies to identify customer unmet needs.
- Rolled out new membership program gaining 24% customer base, with 30% new and 6% existing.
Mar 2018 - Jan 2020
Marketing Assistant
- Collaborated with PMs on key launches, full ownership of KOL cooperation, official social media accounts, consumer events, and makeup projects. Efforts increased IG engagement by 250%.
Sep 2016 - Mar 2018
3 education records
Iris Chen education
Master Of Business Administration - Mba
Program, Communication, General
Bachelor'S Degree, Political Science And Government, Gpa 3.73
FAQ
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What is Iris Chen's role at their current company?
Iris Chen is listed as MBA Candidate, Berkeley Haas‘25.
Where is Iris Chen based?
Iris Chen is based in Berkeley, California, United States.
What companies has Iris Chen worked for?
Iris Chen has worked for Constellation Brands, Parfums Christian Dior, L'Oréal, Nars Cosmetics, and The Estée Lauder Companies Inc..
How can I contact Iris Chen?
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What schools did Iris Chen attend?
Iris Chen holds Master Of Business Administration - Mba from University Of California, Berkeley, Haas School Of Business.
What skills is Iris Chen known for?
Iris Chen is listed with skills including Microsoft Excel and Google Analytics.
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