Iris Chu Email & Phone Number

Hong Kong

With over 6 years of dynamic experience at Bitrue, I've been at the forefront of driving growth and innovation within the cryptocurrency industry.In my role as Director of Ventures and Partnerships, I've spearheaded key initiatives that have shaped Bitrue's trajectory:User Growth and Expansion: Through strategic initiatives and cross-functional collaboration, I've led efforts to drive user growth and expand Bitrue's user base across diverse markets.Crypto Project Partnerships: Leveraging my expertise in identifying and nurturing partnerships, I've played a pivotal role in forging strong relationships with leading crypto projects. These partnerships have enriched Bitrue's asset offerings and solidified our position as a premier exchange platform.Asset Research and Listing: With a keen focus on quality and diversity, I've overseen the research and evaluation process for new asset listings on Bitrue. This meticulous approach ensures that our users have access to a curated selection of high-quality cryptocurrency assets.Marketing and Community Engagement: As a leader in marketing strategy and community engagement, I've devised and executed campaigns to enhance Bitrue's brand visibility and foster a vibrant community of users and enthusiasts.My tenure at Bitrue has been defined by a commitment to excellence and a relentless drive to push the boundaries of what's possible in the cryptocurrency space. I'm passionate about driving growth, fostering innovation, and creating value for our users and partners alike.

Singapore

At Cheetah Mobile, I held various positions that equipped me with a deep understanding of monetization strategies and partnership development.As Head of Programmatic Demand from January 2016 to February 2018, I led a team of 5 individuals responsible for Revenue Delivery, Inventory Yield and Pricing, Planning, Contracting, Platform Management, and Analytics. My role involved creating a portfolio of programmatic products across Mobile, Video, Native, and Display formats. I also pioneered the development of new lines of programmatic revenue, vetted and onboarded tech partnerships, negotiated contracts and MSAs, conducted tech scoring and product valuation, and provided training on new products and trends to the internal programmatic team.Prior to this, I served as the Partnerships Lead, from January 2015 to December 2015. Here, I focused on selecting and implementing innovative ad tech solutions to enhance product offerings by collaborating closely with SSPs, ad exchanges, DSPs, and DMPs.Before my role as a Partnerships Lead, I worked as a Product Manager from November 2013 to December 2014. In this capacity, I acted as the official liaison between the company and external stakeholders, regularly interfacing with users and collaborating closely with Sales. Additionally, I collaborated with Product Managers to determine product development strategies and relayed market feedback on new product and feature launches.Throughout these experiences, I honed my skills in revenue generation, partnership cultivation, and product management, ultimately driving impactful results for the organization.

Beijing, China

My first full-time role in the internet industry was as an Advertising Specialist at a pioneering GO-Series Internet Company. This position marked the initial era before the advent of Google and Facebook ad solutions, focusing on native advertising within GO-series products, with a particular emphasis on GO Launcher EX.In this role, I was responsible for various aspects of advertising, including Ad Sales, Accounts Management, Ad placement optimization, Budget Controlling, Data Reporting, Performance Evaluation, and forging Partnerships. I played a pivotal role in maximizing the effectiveness of advertising within our products and ensuring optimal revenue generation.My responsibilities involved engaging with clients to drive Ad Sales and managing accounts to maintain strong relationships and maximize revenue opportunities. Additionally, I strategically optimized ad placements within GO Launcher EX to enhance user experience while maximizing advertising effectiveness.Budget Controlling was another critical aspect of my role, where I managed advertising budgets to ensure efficient allocation of resources and maximize ROI for both the company and our clients. Data Reporting and Performance Evaluation were integral parts of my daily tasks, where I analyzed advertising metrics and performance data to inform decision-making and drive continuous improvement.Furthermore, I actively sought and nurtured partnerships to expand our advertising reach and enhance the value proposition for our clients. This involved collaborating with various stakeholders to identify opportunities for strategic alliances and negotiate mutually beneficial partnerships.In this dynamic role, I gained invaluable experience in navigating the evolving landscape of internet advertising, honing my skills in sales, account management, optimization, budgeting, data analysis, and partnership development.

For internship