Iris Estrada Email & Phone Number

Austin, Tx, Us

Austin, Texas, Us

Passionate about fueling growth through strategic digital marketing initiatives, with an emphasis on bars, restaurants, and entrepreneurs.🌟 Summary:As a seasoned Marketing Consultant, I specialize in transforming businesses and brands by enhancing their digital footprint and expanding their reach on social media. With a track record of success in the hospitality and entrepreneurship sectors, I've empowered countless establishments and individuals to thrive in the digital age.💡 Expertise:📈 Digital Footprint Optimization: I've helped bars and restaurants establish a robust online presence, enabling them to attract and engage with their target audience effectively.📣 Social Media Amplification: My strategies have driven brand awareness and engagement to new heights, harnessing the power of social platforms to create meaningful connections with customers.🌐 Online Visibility: By leveraging SEO, content marketing, and online advertising, I've propelled entrepreneurs into the spotlight, making them stand out in a crowded digital landscape.🔧 Key Skills:✅ Digital Strategy Development✅ Social Media Management✅ Content Creation & Curation✅ Online Reputation Management✅ SEO & SEM Optimization✅ Data-Driven Analytics

Austin, Texas, Us

WIN Reality is a virtual reality-based training tool designed to offer athlete evaluation and development. The company's software solution allows baseball and softball players to step into a virtual ballpark and take game-speed pitches that move as they would in a live environment. This empowers each customer to achieve their peak potential faster than they ever could with traditional training methods. Learn more at www.winreality.com.

Dundee, Us

• Own IBG’s organic and paid social strategy for the parent company and seven brands within its portfolio.• Design and implement email marketing plans for each unique brand under the company's portfolio.• Collaborate with C-suite on D2C budgeting, expenses, new projects; and help own digital marketing spend.• Negotiate, secure, and manage business opportunities with affiliates and paid influencers, brand partnerships, and national and local events; control budgets, and contribute to annual strategic partnership planning.

Port Saint Lucie, Florida, Us

• Manage all media channels/outlets including but not limited to email, digital marketing and display ads, paid and organic social media, public relations, retail/eCommerce, Broadcast/TV, Affiliate & Influencer Programs, among others• Responsible for the entire digital ecosystem campaign creation; from strategy to tracking and analysis across multiple platforms (Google, Microsoft, YouTube, Facebook/Instagram, LinkedIn, Twitter, Snapchat, etc.)• Report on the performance of all digital marketing campaigns and compare to the goals required• Conduct testing on digital marketing strategies to ensure success• Responsible for the targeting and audience creation and strategy• Analyzing campaign performance data utilizing various marketing platforms• Analytics while identifying basic trends and actionable insights for client reports• Responsible for the yearly ad spend budgeting• Responsible for the creation, implementation, maintenance, and troubleshooting of remarketing and conversion tracking pixels• Executing keyword research for paid search marketing campaigns, both for initial build-out of campaign strategy as well as expansion of existing strategies, then utilizing this keyword research to create strategic paid search campaigns that align with Google’s and Bug Bite Thing’s best practices• Assisting with the creation of strategic digital marketing proposals as needed• Support branding between global partners, when needed• Oversee regional/local PR opportunities

Port St Lucie, Florida, Us

• Develop organic and paid social strategies for B2B and B2C clients, from ideation to execution• Create and manage editorial/content calendar for social media platforms and online blogs• Develop optimal posting schedule, considering web traffic and customer engagement metrics• Write and prepare creative social media content to increase engagement across multiple channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube• Design graphics and work with videographers to manage the creation of assets as needed• Contribute to budget planning and manage allocation across different campaigns• Measure and create reports that highlight the effectiveness of social campaigns, and develop ways to improve• Monitor and respond to comments and messages on social media channels• Research and identify unique opportunities for influencer marketing to expand brand reach• Create email marketing campaigns using Mailchimp and BEE Pro• Write web content for SEO, including blogs that correlate directly with social media calendar• Increase website traffic and generate leads through effective social engagement strategies• Research new media platforms, trends, and industry opportunities

Palm Beach Gardens, Florida, Us

• Led B2B digital marketing with a strong focus on lead conversion and CRM• Helped manage and grow membership acquisition and retention• Created engaging and on-brand content tailored for each of the company's social platforms• Used social campaigns to raise attendance of the company's annual INSPIRE summit by 200%• Actively monitored the market and competitors for trends and key events to maintain relevancy• Managed multiple LinkedIn groups and online communities with a total of 500,000+ members• Designed digital newsletters for an audience of over 30,000 email subscribers• Promoted and executed sponsored webinars averaging 300 registrants• Oversaw the College Intern program for INSPIRE summit• Used creative writing skills to publish articles for Luxury Hoteliers Magazine• Managed website redesign project• Updated and monitored website to ensure all content remained up to date• Worked closely with the Director of Partnerships to improve brand relations and reach out to vendors• Researched and identified potential partnerships, and conducted outreach campaigns• Prepared presentations and physical marketing collateral for the Director of Partnerships

• Wrote all online communications, including press releases, articles, and blogs• Created, managed, and monitored all of the company's social media profiles• Designed graphics and multimedia to support digital communications • Responded to online customer inquiries• Assisted in managing sales leads and prospects • Prepared all digital correspondence• Translated all marketing collateral from English to Spanish• Performed administrative duties as required

Port Saint Lucie, Fl, Us

• Designed and led strategy for public relations and communications across all channels• Served as a corporate spokesperson and cultivated relationships with reporters and press outlets to place thoughtfully timed, high-profile features about the organization's social impact projects• Used traditional and digital marketing campaigns to raise awareness of programs and events• Developed a social media strategy to advance marketing goals and community engagement• Worked with executive leadership to develop outreach campaigns and promotional activities• Captured, edited, and shared photos and videos of workshops and community events• Created and managed a communications calendar and advertising budget• Drafted all marketing materials such as emails, press releases, presentations, and web content• Built, cultivated, and maintained relationships with key business associations and the local chamber of commerce

• Wrote for publications such as Latino Rebels, The Huffington Post, LATINA Magazine, J-Source: The Canadian Journalism Project, and more• Regular guest on HuffPost Live throughout 2015, speaking on issues such as immigration reform, cultural appropriation, affirmative action, and more

• Developed social media strategy• Created customer loyalty program• Maintained and created timely and engaging content for BYH's social media pages (including Twitter, Facebook, Pinterest, and Instagram)• Designed posters, online ads, and promotional merchandise• Media monitoring and communications• Organized promotional contests and events

Stuart, Fl, Us

• Translated company documents, including intensive and detailed working manuals, from English to Spanish.

Ca

• Conceptual development for online and print communications (including, but not limited to: brochures, digital newsletters, print advertising, presentations, mailers, product merchandise, advertorials).• Copywriting, proofreading, and editing to improve readability and/or provide ideas to improve flow, concepts and tone.• Researched products and related subject matter.• Attended staff meetings and brainstorming sessions.• Managed RFPs and participated in client meetings.• Developed a new summer campaign for Nova Scotia Tourism to increase their social media presence and attract new visitors to the province.

New York, Ny, Us

• Assisted the editorial staff with copyediting, research, transcribing interviews, and performing clerical tasks. • Successfully pitched stories and wrote for the magazine’s online platform.• In charge of the events page for the magazine’s August 2012 issue, which included a Q&A with popular New York DJ, Venus X.