Iris Estrada Email & Phone Number

Austin, TX, US

Austin, Texas, US

Passionate about fueling growth through strategic digital marketing initiatives, with an emphasis on bars, restaurants, and entrepreneurs.🌟 Summary:As a seasoned Marketing Consultant, I specialize in transforming businesses and brands by enhancing their digital footprint and expanding their reach on social media. With a track record of success in the.

Austin, Texas, US

WIN Reality is a virtual reality-based training tool designed to offer athlete evaluation and development. The company's software solution allows baseball and softball players to step into a virtual ballpark and take game-speed pitches that move as they would in a live environment. This empowers each customer to achieve their peak potential faster than.

Dundee, US

• Own IBG’s organic and paid social strategy for the parent company and seven brands within its portfolio.
• Design and implement email marketing plans for each unique brand under the company's portfolio.
• Collaborate with C-suite on D2C budgeting, expenses, new projects; and help own digital marketing spend.
• Negotiate, secure, and manage business opportunities with affiliates and paid influencers, brand partnerships, and national and local events; control budgets, and contribute to annual strategic partnership planning.

PORT Saint Lucie, Florida, US

• Manage all media channels/outlets including but not limited to email, digital marketing and display ads, paid and organic social media, public relations, retail/eCommerce, Broadcast/TV, Affiliate & Influencer Programs.
• Responsible for the entire digital ecosystem campaign creation; from strategy to tracking and analysis across multiple platforms (Google, Microsoft, YouTube, Facebook/Instagram, LinkedIn, Twitter, Snapchat, etc.)
• Report on the performance of all digital marketing campaigns and compare to the goals required
• Conduct testing on digital marketing strategies to ensure success
• Responsible for the targeting and audience creation and strategy
• Analyzing campaign performance data utilizing various marketing platforms

Port St Lucie, Florida, US

• Develop organic and paid social strategies for B2B and B2C clients, from ideation to execution
• Create and manage editorial/content calendar for social media platforms and online blogs
• Develop optimal posting schedule, considering web traffic and customer engagement metrics
• Write and prepare creative social media content to increase engagement across multiple channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
• Design graphics and work with videographers to manage the creation of assets as needed
• Contribute to budget planning and manage allocation across different campaigns

Palm Beach Gardens, Florida, US

• Led B2B digital marketing with a strong focus on lead conversion and CRM
• Helped manage and grow membership acquisition and retention
• Created engaging and on-brand content tailored for each of the company's social platforms
• Used social campaigns to raise attendance of the company's annual INSPIRE summit by 200%
• Actively monitored the market and competitors for trends and key events to maintain relevancy
• Managed multiple LinkedIn groups and online communities with a total of 500,000+ members

• Wrote all online communications, including press releases, articles, and blogs
• Created, managed, and monitored all of the company's social media profiles
• Designed graphics and multimedia to support digital communications
• Responded to online customer inquiries
• Assisted in managing sales leads and prospects
• Prepared all digital correspondence

Port Saint Lucie, FL, US

• Designed and led strategy for public relations and communications across all channels
• Served as a corporate spokesperson and cultivated relationships with reporters and press outlets to place thoughtfully timed, high-profile features about the organization's social impact projects
• Used traditional and digital marketing campaigns to raise awareness of programs and events
• Developed a social media strategy to advance marketing goals and community engagement
• Worked with executive leadership to develop outreach campaigns and promotional activities
• Captured, edited, and shared photos and videos of workshops and community events

• Wrote for publications such as Latino Rebels, The Huffington Post, LATINA Magazine, J-Source: The Canadian Journalism Project, and more
• Regular guest on HuffPost Live throughout 2015, speaking on issues such as immigration reform, cultural appropriation, affirmative action, and more

• Developed social media strategy
• Created customer loyalty program
• Maintained and created timely and engaging content for BYH's social media pages (including Twitter, Facebook, Pinterest, and Instagram)
• Designed posters, online ads, and promotional merchandise
• Media monitoring and communications
• Organized promotional contests and events

Stuart, FL, US

• Translated company documents, including intensive and detailed working manuals, from English to Spanish.

CA

• Conceptual development for online and print communications (including, but not limited to: brochures, digital newsletters, print advertising, presentations, mailers, product merchandise, advertorials).
• Copywriting, proofreading, and editing to improve readability and/or provide ideas to improve flow, concepts and tone.
• Researched products and related subject matter.
• Attended staff meetings and brainstorming sessions.
• Managed RFPs and participated in client meetings.
• Developed a new summer campaign for Nova Scotia Tourism to increase their social media presence and attract new visitors to the province.

New York, NY, US

• Assisted the editorial staff with copyediting, research, transcribing interviews, and performing clerical tasks.
• Successfully pitched stories and wrote for the magazine’s online platform.
• In charge of the events page for the magazine’s August 2012 issue, which included a Q&A with popular New York DJ, Venus X.