Iris G. Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

• Orchestration of a multitude of first-party data collection campaigns.Ex: 137k registrations for the OUIGO data collection operation, with 43% opt-ins, over a period of one month.• Close collaboration with teams of designers, developers, and marketing to ensure the smooth running of projects and the achievement of set objectives. Ex: Objective doubled on the ‘Gares&Connexions’ project with a 77.2% increase in new opt-ins, totaling 230k registrations, all achieved within a 25-day campaign.• Planning management and team coordination using project management tools such as Trello, Gantt charts.• Leading test and debugging sessions for developed platforms. Using tools such as Chrome Dev Tools and directly analyzing SQL databases.

Paris, Île-De-France, France

• Managed a portfolio composed of +15 diversified advertisers (B2B, B2C, eCommerce and Lead Generation) with a total monthly advertising investment of +70K € • Centralization, synthesis, and analysis of data (Google Analytics, Funnel.io), report writing (Data Studio), and definition of strategies in line with client objectives. Pro-active customer support• Paid Search Ads: Created and implemented campaign structures, adgroups, and ads according to prior keyword research (drafting of ETA, RSA, Extensions ads)Regular optimization of ads and bidding strategies to achieve the best referencing and return on investment. • Paid Social Ads: Development of full-funnel structures (awareness, conversion, and retention objectives). Global A/B testing plan to improve performance and achieve customer objectives

Montreal, Quebec, Canada

• Conducted academic research supervised by Dr. Emmanuelle Vaast on her thesis “Ethical Management in the Digital Age”• Synthesized library research, collected primary data, delivered adapted insights• Drafted an undergraduate course syllabus, organized content material, class activities, and defined course objectives

Bachelor Of Commerce - Bcom, Business, Management, Marketing, And Related Support Services

My curriculum is composed of a double concentration in Marketing and Management for Sustainability, complemented by a minor in French.

Software Development

High School Diploma, Economics, Mention Tb (Highest Honors)