Irish Del Rosario Email & Phone Number

Philippines

Philippines

Creating brand marketing initiatives for the company that is focusing on, but not limited to, lifestyle media. Has a deep understanding of the local media landscape in the Philippines. Develops data-driven communication strategies— via branded & organic placements syndicated across several media channels (i.e. top, tech, lifestyle/entertainment, & print media).• Assists with incorporating content strategy within campaign plans to achieve short-term goals while reaching the monthly KPI of 200 articles & campaign target of 300% ROI.• Establishes seeking placements in print, broadcast, and online channels; coordinates the following: press releases, feature articles, and other PR collaterals.• Constructs content briefs to ensure the consistency of brand voice across all assets.Monitors primarily via Meltwater, the mobile tech industry, competitors, current trends, the local market and its consumer behavior, to strategically position the brand's products to its target audience. • Responsible for presenting weekly & monthly reports consisting of quantitative analysis [i.e., SOV (Share of Voice), AVE (Advertising Value Equivalency), & Media Exposure] and creative thinking to generate insights and big ideas.• Analyzes and executes innovative and feasible approaches of measuring campaigns, & other significant tools relevant to improve the past report/s. Attends and associates with the media during company events such as product launches and media gatherings. Work closely with lifestyle media (i.e., Summit Media, One Mega Group, ID8 Inc., etc.)• Builds a good rapport with local media, mobile phone aficionados, & tech enthusiasts.• Work with external partners to provide creative assets that are aligned with the brand’s identity. Liaise closely with the company's Southeast Asian [SEA] regional PR hubs and local cross-functional teams such as Digital Marketing, E-Commerce, Graphic Design, Trade Marketing, and Warehouse & Logistics.

Philippines

Prior to my college graduation, I had an internship at Eton Properties Inc., where I was assigned at Eton Centris. Their lifestyle, dining, and entertainment place, which is surrounded by BPO hubs. I was assigned to support the Marketing department with their daily needs. Furthermore, I was assigned under the PR & Events Officer where I was tasked to liaise with external accounts for the current events.