* Manage calendar and scheduling.* Oversee project management.* Provide administrative assistance for PR and marketing initiatives.Special Projects:* Supervising Producer for BYS Fashion Week 2024

* Specialize in fashion PR and pop culture.* Manage accounts, including the conceptualization and execution of communication frameworks.* Coordinate media pitching to both local and international markets.* Handle PR crisis communications

Reports to PR and Account Directors with the current agency's brand folios. Leads accounts in terms with liaising with external stakeholders like press, bloggers, and celebrities. Supervise PR Plan execution with PR and Account Executives. Pitch special stories for agency's clients. Brands I handle are GUESS, Toblerone, Cadbury, Fujifilm Philippines, and belVita.

Assist PR manager on formulating integrated marketing campaigns of the luxury brands and fast consumer goods. Facilitate daily press monitoring of clippings for clients. Create, plan, and implement social media content of clients' key opinion leaders. Compose press releases. Manage pullouts and stock push to key publications. Pitch and align with local press on clients' messages to be published. Projects:1. Yves Saint Laurent Black Opium eau de toilette press kit production and seeding2. Toblerone Holiday 2015 press kit production and seeding3. Facilitated one-on-one interviews of Lazada Philippines CEO Inanc Balci.

Serviced telecommunications and I.T companies' PR needs. Injected a lifestyle direction on delivering key messages of big tech companies. Pitched streamlined articles across business publications.

Ideated on local activation for tech and telecommunications brands. Wrote tag lines and scripts for corporate internal AVPs.

Written several profiles and travel articles for the weekly magazine.

Written profiles and travel articles weekly. Produced photo shoots for its youth section. Reviewed up and coming designers.

Provided readers with styling advice and updates on current fashion trends on campus and promoted College Fashionista by advertising my work through various social media outlets.

Assisted in creating online marketing materials. Coordinated with bloggers through Social Media Network. Produced lookbook and product shots- shoots for the website and also I have written Online PR materials for SM-Youth.com

Assisted in coordinating photo shoots for models and in compiling PR articles about their models.

Assisted in coordinating information dissemination regarding clothes to pull-out for certain shows and help in styling the PFWTv Host, Vicky Herrera.

Assisted in coordinating information dissemination regarding models’ go-sees and fittings for Philippine Fashion Week Spring/Summer 2011.

Assisted in all the marketing activities of the boutique. Helped in planning events. Spearheaded in the store’s look book for promotional ads of the store.