In the last twenty years I have aided more than a hundred companies to learn about their consumers, their needs, their brand experience. Among them: Coca Cola, Elite-Strauss, Partner, Sheraton.I have extensively contributed to the broadcasting industry, advising as to how to match population segments to TV programming. Provided the kind of knowledge as to 'how to draw populations', that is, otherwise hardly watching TV, e.g career women in their 30s and 40s.In my current role as a council member, I have boosted awareness of environmental issues, as well as added a vibrant approach to handling issues with senior citizens. Made a unique contribution as raising awareness to privacy and transparency as well as to citizen participationWhen there is a lot on one's plate, there is also more energy to do more. As of late I have been busy with devising new methodologies in the world of data analysis, or rather, content analysis of public opinion. Terminology like 'qualitative research' is to me not quite valid anymore. I keep it more or less because I am still endorsed for these skills (thanks!). However, traditional barriers in the world of market research are of little relevance, particularly when data collection is conducted via electronic means, via emails, via the web, via social networks etc. The whole issue of the quality of data gathering looms large, i.e how representative is the sample? This of course has always been a paramount issue, but there were conventions that were widely accepted. The situation is more tricky now, so it is all the more interesting to devise data collection, in my case, that provides unique incentives for the audience to participate in the research procedure. When it comes to extrinsic incentive, obviously, the job is not as challenging. My mission as of now (contact me if interested), is to devise other ways, intrinsic, to draw potential participants by raising curiosity.
Listed skills include Consumer Behavior, Ethnography, Research, Behavioural Change, and 32 others.
