Iris Wu Email & Phone Number

Union, NJ, US

Piscataway, New Jersey, United States

Shanghai City, China

• Directed high-impact projects and events, securing and renewing UNIQLO contracts. Enhanced client relationships through strategic planning and collaboration, optimized budgets for 30% profit, and executed successful.
• Identified and gathered client requirements, including design aesthetics, event concepts, and brand expectations, ensuring alignment with budget and schedule.
• Developed strategic modifications and operational plans for creative, design, and production teams, securing and renewing an annual contract with UNIQLO.
• Collaborated with internal departments and external resources, aligning all team members to successfully achieve project goals, and preparing client presentations for stakeholder sign-off.
• Managed project budgets, external costs, and billings using in-house project management tools, consistently delivering a minimum 30% profit per project.
• Led the planning, coordination, and execution of UNIQLO’s Go Roger event, a high-profile press event featuring brand ambassador Roger Federer at their Shanghai Flagship store.

Shanghai City, China

• Highly motivated PR & Digital Marketing Manager who directed revitalizing digital campaigns and strategic initiatives. Elevated brand image, boosted social media engagement, and achieved a 95% sales growth. Expert in.
• Directed digital marketing strategies to elevate and reinvent the brand’s image.
• Developed and executed campaign strategies for product launches, brand collaborations, and major events like Shanghai Fashion Week.
• Supervised social media management, driving enhanced customer engagement and increased brand visibility.
• Promoted the brand across media outlets and high-profile endorsements, amplifying its presence.
• Achieved a 50% growth in social media followers through impactful, targeted campaigns.

Wuhan, Hubei, China

• Skilled Operating Finance Manager who adeptly handled daily financial operations, developed strategic budgets, and optimized cash flow. Enhanced risk control, collaborated on holiday promotions, and played a key role.
• Reviewed and negotiated contract terms with merchandise brands, ensuring favorable terms for the company.
• Managed the Finance Department's daily operations, including budgeting, forecasting, and treasury functions.
• Monitored and forecasted cash flow, efficiently managing liabilities and capital while implementing risk control measures.
• Collaborated with the sales team to develop strategies and budgets for holiday promotions and special incentives.
• Contributed to the successful opening of the Zhengzhou Store in 2011, enhancing operational readiness and team integration.

Wuhan, Hubei, China

• Helped to prioritize appointment schedules and travel arrangements for the CFO, managing confidential files.
• Performed English interpretation in business talks, supervising and training clerical staff.
• Reviewed the terms of the contracts between the company and the brand firms.

Wuhan, Hubei, China

• Maintained good relationship with brand firms.
• Made new procurement plans based on inventory and sales data.
• Monitored sales data and response measures after the purchasing.

Data Analytics Of Retail Marketing

Bachelor Of Science - Bs