Le Nguyen Bao Trinh (Iris) Email & Phone Number

Ho Chi Minh City, Vietnam

A. Strategy, Planning & Execution Supervision1. Develop monthly, quarterly and yearly digital marketing plan as well as detailed growth tactics and action plans based on revenue target.2. Give direction, set up KPI & manage/coach team members with the detailed implementation on multi-channel digital marketing:- Paid Media Management: Manage in-house Digital Marketing department to run effective advertising campaigns (Lead Generation & Traffic-User Acquisition) on Google, Facebook, Instagram, Tiktok and other channels; Review and make sure all tracking is working accurately- Lead Nurturing via CRM (Salesforce) & Other Marketing Automation Tools- Website/Landing Page Analytics & Management: Lead the optimization of various landing page tests to increase conversion rates and improve traffic- Other Growth Initiatives: Develop promotion schemes and engagement activities such as gamifications; evaluate user journeys & touchpoints to propose suitable growth-hack initiatives.- Built automatic sales and marketing system: website with online payment (Momo, VNPAY, ...), email marketing, SMS marketing, API customer information to CRM,...- Listing e-voucher through affiliate marketing channels, e-commerce, gift platforms: AccessTrade, Shopee, Tiktok, Got it, Dealtoday, Sodexo,...3. Control budget, measure cost effectiveness of Digital Marketing activities by each channel in terms of CPQL, CPA, rating, package size, etc.4. Data Management & Analytics: Build tracking & performance reports, deep dive into data and analytics to understand the customer journey (demographics, user behaviors and insights) to identify new marketing & business opportunities.5. Coordinate and work with cross functions (Telemarketing, brand, sales and operations team).B. Team Building & Leadership- Recruit, manage and develop Digital Marketing team members.- Train, mentor for team members of different levels to sharpen team capacity; as well as counsel them on their career development.

Vietnam

Main Responsibilities:INTERNAL: DADA Beauty Việt Nam, DADA Living Việt Nam and DADA Studio Việt NamTo be in charge of all digital marketing activities in DADA's channels:- Plan, implement and manage digital marketing campaigns on Facebook, Instagram and Google platforms to achieve KPIs.- Make weekly/monthly reports, analyze data & come up with solutions to optimize performance based on target KPIs (revenue, ROI & conversion rate).- Lead the content marketing team to create all digital contents.- Manage social media channels (Facebook, Instagram, Youtube).- Collaborate with the E-commerce team to make campaign plan to attract customers with new products, push sales for best-seller items,…- Analyze target audience and customer behaviors on the website to optimize marketing campaigns & optimize website contents and its interface to enhance customer experience.CLIENTS: Lock&Lock Vietnam, Red Vita, Yeosim, Kosme- Plan, implement, optimize and manage digital marketing campaigns on social media platforms (Facebook, Instagram and Youtube) to achieve the committed KPIs - Make SNS Management reports, Ad Reports for Clients.Achievements & skills gained:- Awarded Best Performance in 5 months: April, June, August, November 2020 and January 2021- Awarded "Employee of the month" in April 2020, February 2021- Achieve the monthly KPIs- Develop time management and multitasking skills

Ho Chi Minh City, Vietnam

Main Responsibilities:- Research customer audiences to make creative materials for digital marketing campaigns (content, video/image ideas, landing pages)- Plan, implement and manage Digital Marketing campaign on Facebook's platforms (mostly Lead Generation & Conversions Ads)- Make reports, analyze data, then optimize ad campaigns and conversion rates.Achievements & skills gained: top 1 marketer with the highest performance marketing in 4 consecutive months from Sep 2019 to Dec 2019

Vietnam