Iris Lee Email & Phone Number

Singapore

Co-founding Boruda Climbing was a transformative experience where I had the privilege of serving as the Managing Director. My main duty was overseeing various aspects of the business, with a primary focus on the marketing and events department. In this role, I was instrumental in shaping the business' brand identity, developing strategic marketing initiatives, and executing impactful events to engage our community that helped to drive growth. Beyond marketing, I provided direction for… Show more Co-founding Boruda Climbing was a transformative experience where I had the privilege of serving as the Managing Director. My main duty was overseeing various aspects of the business, with a primary focus on the marketing and events department. In this role, I was instrumental in shaping the business' brand identity, developing strategic marketing initiatives, and executing impactful events to engage our community that helped to drive growth. Beyond marketing, I provided direction for operations, programs, and retail needs. I leveraged on my diverse skill set to ensure the seamless functioning of the company across all fronts. Whether it was charting the course for future endeavours, optimising operational processes, or curating exceptional experiences for our customers, I embraced each challenge with enthusiasm and dedication. I not only pursued my passion for the sport but was allowed to hone my leadership abilities and strategic thinking through boruda Climbing. Show less

Singapore

As the Programs Manager, I was tasked with improving the overall program revenue for both outlets and increasing the profit margin for the business. I transitioned into my role seamlessly by maintaining existing accounts while actively pursuing new client opportunities. To drive growth, I devised and implemented a lead generation method and sales funnel, resulting in a notable 15-20% increase in revenue. This success not only bolstered our profit margins but helped to maintain cost levels… Show more As the Programs Manager, I was tasked with improving the overall program revenue for both outlets and increasing the profit margin for the business. I transitioned into my role seamlessly by maintaining existing accounts while actively pursuing new client opportunities. To drive growth, I devised and implemented a lead generation method and sales funnel, resulting in a notable 15-20% increase in revenue. This success not only bolstered our profit margins but helped to maintain cost levels effectively. Additionally, I provided logistical support for the shipping of stocks to our overseas outlet in Jakarta. The shipment of stocks required close collaboration with our logistical partners and internal team to ensure the timely delivery of items. This involved meticulous planning, coordination and problem-solving to ensure a smooth transition, By effectively managing the shipping process, we were able to support the success of our overseas outlet. Assisting with other department needs, our team had to help with our retail showroom opening. To boost the opening period, we launched an opening promotion and I volunteered to assist our Retail team with the manpower needs. Through this experience and opportunity, I was able to showcase my ability to manage my team despite the fast-paced and high pressured environment. Show less

Singapore

As a freelance coach, I specialised in competitive climbing for youth. I passionately dedicated my expertise to nurturing the talents of aspiring climbers. My journey expanded beyond competitive realms as I welcomed special needs students into my coaching repertoire, adapting training methods to suit their unique abilities and fostering a supportive environment for growth. Additionally, I extended my coaching services to recreational adults later on. I offered tailored programs for… Show more As a freelance coach, I specialised in competitive climbing for youth. I passionately dedicated my expertise to nurturing the talents of aspiring climbers. My journey expanded beyond competitive realms as I welcomed special needs students into my coaching repertoire, adapting training methods to suit their unique abilities and fostering a supportive environment for growth. Additionally, I extended my coaching services to recreational adults later on. I offered tailored programs for improving skills and instilling a love for climbing. Through these diverse coaching experiences, I found immense fulfilment in empowering individuals of all ages and abilities to conquer challenges and thrive in the world of climbing. Show less

As a part-time Duty Manager at the gym, my role was multifaceted and dynamic. I oversaw daily operations, managing staff on schedule to ensure gym safety and customer satisfaction. Additionally, I played a key role in membership management, handling emergencies, inquiries, and sales. At times, I would collaborate with the program department to promote and market our ongoing programs. Moreover, I facilitated staff training sessions to uphold gym standards and enhance customer service… Show more As a part-time Duty Manager at the gym, my role was multifaceted and dynamic. I oversaw daily operations, managing staff on schedule to ensure gym safety and customer satisfaction. Additionally, I played a key role in membership management, handling emergencies, inquiries, and sales. At times, I would collaborate with the program department to promote and market our ongoing programs. Moreover, I facilitated staff training sessions to uphold gym standards and enhance customer service. With strong leadership and communication skills, I ensured the safety and satisfaction of gym members while contributing to the overall success of the facility. Show less

As an Assistant Marketing and Programs Manager, I played a pivotal role in enhancing our marketing efforts and revamping the gym's programs. In this short-term full-time position before pursuing my degree education, I was responsible for conducting monthly email marketing campaigns to our client base. These marketing campaigns were aimed to promote the gym's programs, special offers, and upcoming events. One of the initiative I took upon myself was to implement strategies which… Show more As an Assistant Marketing and Programs Manager, I played a pivotal role in enhancing our marketing efforts and revamping the gym's programs. In this short-term full-time position before pursuing my degree education, I was responsible for conducting monthly email marketing campaigns to our client base. These marketing campaigns were aimed to promote the gym's programs, special offers, and upcoming events. One of the initiative I took upon myself was to implement strategies which enhanced the customer shopping experience. Our retail promotions were added to our email marketing campaigns and the retail storefront was revamped to provide better visuals for merchandise. This ultimately elevated the customer shopping experience and enhanced the sales process of our online site. Additionally, I assisted in revamping our kids' coaching programs, ensuring the curriculum was engaging and effective. I also took the initiative to train our in-house coaches, conducting a comprehensive coaches' training workshop. I aimed to elevate the quality of coaching provided by our company. This role allowed me to develop strong project management, marketing, and retail management skills, contributing significantly to the overall improvement of our services and operations. Show less

Singapore

During my internship at DHL, I was responsible for data analysis and data entry related to the Transhipment Department. My key tasks included collecting and organising large datasets, and performing detailed analysis to identify trends and patterns. I will use the data gathered to generate reports to support decision-making processes. I conducted weekly performance reviews of my team based on the analysed data, providing valuable feedback to enhance efficiency and productivity… Show more During my internship at DHL, I was responsible for data analysis and data entry related to the Transhipment Department. My key tasks included collecting and organising large datasets, and performing detailed analysis to identify trends and patterns. I will use the data gathered to generate reports to support decision-making processes. I conducted weekly performance reviews of my team based on the analysed data, providing valuable feedback to enhance efficiency and productivity. Additionally, I ensured data accuracy and integrity by meticulously entering and verifying information in the company's database systems. This experience enhanced my analytical skills, attention to detail, and understanding of logistics operations while contributing to the efficiency and effectiveness of DHL's transhipment processes. Show less

Singapore

During my internship at NYP's Business Research Centre, I conducted mystery shopping to evaluate the performance of Koufu Foodcourt. As the project lead, I was responsible for planning the entire mystery shopping process with my team. This involved designing evaluation criteria, coordinating the schedules of surveyors, and ensuring the smooth execution of the mystery shopping visits. I consolidated the data collected by all surveyors, performed detailed analysis to identify strengths… Show more During my internship at NYP's Business Research Centre, I conducted mystery shopping to evaluate the performance of Koufu Foodcourt. As the project lead, I was responsible for planning the entire mystery shopping process with my team. This involved designing evaluation criteria, coordinating the schedules of surveyors, and ensuring the smooth execution of the mystery shopping visits. I consolidated the data collected by all surveyors, performed detailed analysis to identify strengths and areas for improvement, and created comprehensive presentations for our client's review. This role honed my leadership, project management, and data analysis skills while providing valuable insights to enhance the customer experience at Koufu Foodcourt. Show less

Singapore, Singapore

During my internship at the Daikin Call Centre, I assisted with technical support for clients, primarily handling inbound calls. My main responsibilities included addressing clients' requests for technical assistance, providing support, and scheduling appointments for our technicians to visit their premises. Additionally, I was allowed to conduct outbound calls regarding contract renewals for our air conditioning servicing services. This role enhanced my customer service skills, ability… Show more During my internship at the Daikin Call Centre, I assisted with technical support for clients, primarily handling inbound calls. My main responsibilities included addressing clients' requests for technical assistance, providing support, and scheduling appointments for our technicians to visit their premises. Additionally, I was allowed to conduct outbound calls regarding contract renewals for our air conditioning servicing services. This role enhanced my customer service skills, ability to troubleshoot technical issues, and proficiency in managing both inbound and outbound call operations. This internship allowed me to contribute to the overall efficiency and customer satisfaction at the call centre. Show less

Singapore

As a Freelance Instructor at Kinetics, I provided coaching services on an ad hoc basis, primarily assisting with kids' classes for students aged 7 and below. My responsibilities included creating engaging and age-appropriate climbing activities, ensuring a safe and fun learning environment, and helping young climbers develop foundational skills. Additionally, I managed parents' concerns and questions. This helps to maintain open and effective communication to address their needs and… Show more As a Freelance Instructor at Kinetics, I provided coaching services on an ad hoc basis, primarily assisting with kids' classes for students aged 7 and below. My responsibilities included creating engaging and age-appropriate climbing activities, ensuring a safe and fun learning environment, and helping young climbers develop foundational skills. Additionally, I managed parents' concerns and questions. This helps to maintain open and effective communication to address their needs and provide updates on their children's progress. This role allowed me to contribute to the growth of young enthusiasts while fostering positive relationships with both students and their families. Show less

Singapore

As a Sport Climbing Coach at Xinmin Secondary School, my alma mater, I dedicated one year to coaching my juniors aged 13-14. My responsibilities included designing and implementing training programs tailored to enhance students' climbing techniques, strength, and physical fitness. I focused on fostering a safe and supportive environment, teaching proper climbing safety procedures, and encouraging teamwork and perseverance. Through my coaching philosophy, guidance and regular training… Show more As a Sport Climbing Coach at Xinmin Secondary School, my alma mater, I dedicated one year to coaching my juniors aged 13-14. My responsibilities included designing and implementing training programs tailored to enhance students' climbing techniques, strength, and physical fitness. I focused on fostering a safe and supportive environment, teaching proper climbing safety procedures, and encouraging teamwork and perseverance. Through my coaching philosophy, guidance and regular training sessions, I helped students develop their climbing skills, boost their confidence, and achieve their personal and competitive goals. This role allowed me to give back to my school community and inspire the next generation of climbers. Show less

Singapore

As a part-time telemarketer at PropNex, I specialised in conducting cold calls to potential clients interested in buying, selling or renting properties. I prepared effective scripts, engaged in selling our service, and diligently followed up with the confirmed appointment dates. My primary role was identifying and connecting with prospective clients, assessing their needs, and then seamlessly linking them with our experienced agents for further assistance. This position honed my communication… Show more As a part-time telemarketer at PropNex, I specialised in conducting cold calls to potential clients interested in buying, selling or renting properties. I prepared effective scripts, engaged in selling our service, and diligently followed up with the confirmed appointment dates. My primary role was identifying and connecting with prospective clients, assessing their needs, and then seamlessly linking them with our experienced agents for further assistance. This position honed my communication skills and ability to build rapport quickly, contributing to successful client-agent interactions and driving business growth for our team. Show less

Bachelors In Business Management, Business, Merit

Activities and Societies: Rental Hearts' Volunteer AY2023/24 - Volunteer SMU Gravical AY2019/20 - President SMU Climb Team AY2018/19.

Diploma, Business Administration And Management, General, Distinction

Activities and Societies: Sport Climbing Team - Distinction in Representation Sport Climbing Team - Volunteer Coach and Manager.