Hao Liu Email & Phone Number

中国 上海市

• Wrote over 60 materials for brand promotion, including corporate brochure, project promotion articles, brand communication plans, marketing poster proposals, brand analysis of potential partners, etc.• Managed and facilitated the implementation of nine projects promotion, core outcomes were nine sets of interior photographs, short promotion videos, and articles for online platforms (the average reading quantity of headlines was 12k).• Managed the company’s self-owned social platforms… Show more • Wrote over 60 materials for brand promotion, including corporate brochure, project promotion articles, brand communication plans, marketing poster proposals, brand analysis of potential partners, etc.• Managed and facilitated the implementation of nine projects promotion, core outcomes were nine sets of interior photographs, short promotion videos, and articles for online platforms (the average reading quantity of headlines was 12k).• Managed the company’s self-owned social platforms including WeChat channels and Little Red Book independently per week• Established and maintained strong media cooperation network consisting of 30 well-known design media (traditional and new media, domestic and international media), developed formal relationships with 20 of them based on multiple projects• Strategically coordinated internal resources by selecting and integrating into over 100 promotional pieces, achieving plenty of business cooperation intention Show less

中国 上海市

• Collaborated with the web design agency and key stakeholders in constructing the company's website in three months, wrote all content independently including products and services, representative cases, company’s background, etc. in bilingual versions• Managed the backstage website including updating photos, texts in different sections, and passing visitors messages on time• Developed and proofread over 50 business paperwork including product manuals, press releases, media interviews,… Show more • Collaborated with the web design agency and key stakeholders in constructing the company's website in three months, wrote all content independently including products and services, representative cases, company’s background, etc. in bilingual versions• Managed the backstage website including updating photos, texts in different sections, and passing visitors messages on time• Developed and proofread over 50 business paperwork including product manuals, press releases, media interviews, etc.• Managed the company’s self-owned social platforms - WeChat, LinkedIn, and Instagram and posted weekly• Received foreign and domestic visiting scholars, media outlets, cooperating partners, and clients from architectural firms by introducing company’s detailed information and delivering different types of written materials they need on time Show less

中国 上海市

• Worked both collaboratively and independently in a cross-cultural environment for corporate clients of international brands including Star Cruises, Dream Cruises, Atlantis Sanya, Hong Kong’s IFC Mall, etc.• Developed and translated Chinese and English materials including media clipping reports, press releases, industry insights, etc.• Conducted research using industry reports in the travel industry, analyzed target audience’s characteristics and created portraits of typical customers… Show more • Worked both collaboratively and independently in a cross-cultural environment for corporate clients of international brands including Star Cruises, Dream Cruises, Atlantis Sanya, Hong Kong’s IFC Mall, etc.• Developed and translated Chinese and English materials including media clipping reports, press releases, industry insights, etc.• Conducted research using industry reports in the travel industry, analyzed target audience’s characteristics and created portraits of typical customers for corporate clients• Proposed KOL recommendation lists with rationales and statistics to Hong Kong’s IFC Mall for its 2018 Christmas campaign• Built and maintained strong media and KOLs relationships with customized tactics – secured online and print media coverage in 25 nationwide channels including Global Times, Travel Weekly China, Tencent, Sohu, Youku, Sina, etc. Show less

Greater New York City Area

• Wrote multiple Public Relations related materials including press releases, pitch emails, and feature stories• Researched and developed 100+ U.S. media contact list, in the form of Excel• Assisted the marketing director in planning and building strategic partnerships with digital influencers and lifestyle brands (top 50 travel bloggers, and Equinox – the U.S. leading sports club)

Bath, United Kingdom

• Developed content of the company’s WeChat account and wrote articles, gaining 10 more times followers• Summarized English news regarding lifestyle patterns and shared it to Chinese audience• Researched what popular lifestyle bloggers promoted daily on blogs and social media• Conducted primary research via major British newspaper and European blog websites

Shenzhen, Guangdong, China

• Joined the Projects Management Department which targeted caring mentally disadvantaged children and initiating plans to attract public donors• Analyzed previous campaigns and researched how similar projects were developed in western countries• Acted as the conference recorder for the 2015 national partner conference• Reorganized sponsor register books with the information collected from legal cooperating teams.

Master’S Degree, Public Relations And Corporate Communication

Core Courses: Writing Seminars I & II, Managing Media Relations; Strategic Communication Dissertation Title: HOW BLACKBERRY CAN REVIVE ITS.

Bachelor’S Degree, International Relations And Affairs, Honor In Second-First Divison

Core Courses: International political economy, Modern silk roads: international trade; Business Strategy