Iris Matos Email & Phone Number

Akron, Ohio, Us

Columbus, Ohio, Us

Consult with Internal Clients and Customer Experience Managers to identify and design quantitative consumer research studies used in decision making for product and customer experience improvements.Analyze Digital Experience Studies and various J.D. Power industry results as inputs to Customer Experience reporting.

North Canton, Ohio, Us

Project focused on analysis of Market/Industry, Competitive and Consumer Trends for ATM and Point of Sale (POS) technology capabilities.Partnered with Marketing, Engineering and Technology to research and develop competitor profiles and identify prioritized opportunity areas for international market sectors.Analytics shared and discussed with the Global Marketing team for funding and implementation strategy development. Also responsible for training new hires on Diebold data initiatives and strategies used by the company.

Cleveland, Oh, Us

Used insights from primary research, Geographic Information System (GIS) and Spatial Location tools, along with other industry research sources to make strategic and tactical recommendations to management for Marketing initiatives and product development.Collaborated with Research Managers across the organization to implement process improvements, facilitate knowledge sharing across geographic / market segment research teams and educate colleagues on benefits of fact-based decision making.Provided tool for team use in reporting their own findings and incorporating the ability to search the database for data points of interest input by other teams.Facilitated improved relationships and knowledge sharing between headquarters and satellite offices in Latin America due to language fluency in Spanish, understanding of cultural differences and reinforcement of fact-based decision making.- Development of paint product for Easy stores in Argentina, Chile, and Ecuador- Location of Competitors stores in Mexico,- Development of Market Share program across countries and industries.

Consulted with business partners to build and manage research projects; integrate data analysis for senior management communications. Services delivered across multiple clients included concept testing attributes with brand and category teams, identification of target markets for new and existing products.Telephone & online survey development for corporate and political polling surveys, redesign of antiquated processes, identification and remediation of cross-departmental communication blocks.End to end work analysis and job duties redesign for efficiency, implementation of shared data drives, assigned and managed work of part-time recruiters and interns etc.Analyzed Data using advanced statistical techniques (e.g., Regression, Factor, Cluster Analyses)

Mpia, International Affairs

Mba, Marketing

Ba/Ba, Political Science/Spanish