Iris Rossi Email & Phone Number

Urbino, It

Urbino, Marche, Italia

As a Marketing Communications Specialist, at Benelli Armi S.p.A. located in Urbino, Marche, Italy since December 2019 my role involves a variety of responsibilities;Engaging in Social Media Marketing to boost our brand presence and interaction on platforms.Global Brand Management; maintaining brand consistency while allowing for local adaptations, developing a global brand strategy that aligns with local needs and protecting brand image across different markets.Collaborating with influencers to create and execute marketing campaigns.Managing video and photo shoots for production purposes.Implementing marketing campaigns.Keeping track of and updating marketing budgets effectively.Enhancing customer relationships through a CRM system.Crafting electronic catalogs to showcase our range of products. Creating product and corporate videos through video production.Maintaining relationships with suppliers for operations.Planning and executing visual merchandising campaigns including point of purchase displays brainstorming sessions. Overseeing tasks related to branded apparel within the company.Selecting promotional gadgets, for marketing purposes. Trade Shows and Events; Join trade. Host events. Network with potential partners, distributors, and customers. Return, on Investment Assessment; Evaluate the ROI of marketing initiatives.Engagement with Stakeholders; Interact directly with stakeholders to coordinate marketing plans.Introducing New Products; Execute launches for products.Overseeing Projects; Manage projects as the lead, for the Franchi Food Academy program.

Pesaro Urbino, Italia

Social Media Marketing: Develop and manage digital content across social platforms.Influencer Marketing: Strategize and execute influencer marketing campaigns.Editorial Planning: Create and implement editorial plans for Instagram and Facebook.Website Management: Oversee website content and data entry.SEO Optimization: Improve search engine rankings through effective SEO strategies.Email Marketing: Design and execute email marketing campaigns.Video Production: Produce high-quality product and corporate videos.Product Promotion: Develop and implement product marketing strategies.Photo Editing: Enhance and edit photos and images for marketing purposes.Supplier Relationships: Maintain and strengthen relationships with suppliers.Creative Displays: Generate ideas for point-of-purchase displays.Apparel Marketing: Manage marketing efforts for apparel items.Gadget Promotion: Define and promote marketing gadgets.Budget Management: Update and manage marketing budgets.Trade Fairs and Exhibitions: Participate in industry trade fairs and exhibitions.Event Management: Organize and execute successful marketing events.ROI Analysis: Analyze and evaluate return on investment for marketing activities.Photo Shoot Coordination: Plan and coordinate professional photo shoots.Stakeholder Engagement: Manage direct relationships with stakeholders.Product Launches: Organize and implement new product launches.

Pesaro Urbino, Italia

Export Department:Distributor and Agent Communication: Contact distributors and forwarding agents to coordinate export activities.Export Authorizations: Issue export authorization requests to the competent Police Headquarters.Logistics Management: Manage the movement of goods using company vehicles and verify customs documents.Document Management: Ensure proper filing of customs documents and other important paperwork.Invoice Verification: Check and validate invoicing from forwarding agents.Order Processing: Enter and release orders using the company management system.Customer Communication: Communicate with foreign customers through emails and telephone calls.Document Preparation: Prepare necessary documents related to the movement of goods within the company as per prescribed sale procedures.Marketing:Trade Fairs Participation: Participate in trade fairs and generate leads.Booth Design: Define booth layout and design for trade fairs.Catalog Creation: Create catalogs to showcase products.Internet Marketing:Social Media Marketing: Engage in social media marketing to enhance brand visibility.Website Monitoring: Monitor and update company websites.Lead Generation: Conduct lead generation activities to attract potential customers.Banner Development: Develop banners for online marketing campaigns.Email Marketing: Utilize email marketing to reach out to customers.SEO Implementation: Implement SEO strategies to improve website rankings.Technical Skills:Oracle DBMS JDEdwards EnterpriseOne 9.1: Proficient in using Oracle DBMS JDEdwards EnterpriseOne 9.1 for managing company data and processes.

Pesaro Urbino, Italia

Franchi DivisionExport Department: contacts forwarding agents, issues export licences requests to relevant Police Headquarters, manages movement of goods by company vehicles, verifies and files customs documents, controls invoicing by freight forwarders.Marketing: participates in trade fairs, generates leads.Back office: provides support in communicating with foreign customers through email and telephone, receives and enters orders into company management system, prepares documents related to goods movement within the company as required for sales, files documents.Internet Marketing: manages social media marketing, monitors web activity, generates leads, creates banners, conducts e-mail marketing, and participates in trade fairs.Utilizes Oracle DBMS JDEdwards EnterpriseOne 9.1.

Pesaro Urbino, Italia

Skills acquired:Digital identity: defining an appropriate presence in digital media by selecting models and processes that align with established business objectives.Content strategy: planning and overseeing content for websites or web applications.Social media strategy: optimizing the use of social networks to achieve business objectives and monitoring web activity.Web Marketing: understanding strategies, media, and technologies to develop a comprehensive online marketing strategy, including search engine optimization, search engine marketing, web advertising, analytics, email marketing, lead generation, and A/B testing.Web Project Management: understanding and coordinating all phases of a web project.Web evangelist: promoting the potential of the digital world within the corporate culture, across all divisions, to enhance the effectiveness of processes and tools.

Urbino

The activities conducted in the Franks Division for the training project encompass:Implementation of backoffice operationsExecution of marketing and communication tasksUtilization of unconventional marketing methodsInvolvement in industry fairsUtilization of CRM (Customer Relationship Management)Development of social networking strategiesExecution of email marketing campaignsProvision of pre- and post-sales servicesHandling end-customer contactsOrganization of operations and sweepstakes.

Master Of Business Administration - Mba

Digital Strategy Junior, Operatore Webmarketing Per Le Pmi

Training course (6 months): SEO, SEM, Digital Strategy, Web Content, Content Management Systems, Project Management, Social Media.

Corso Di Lingua Inglese

Accompanied by an Irish family, the duration of the program is 2 months at an intermediate level.

Dott.Ssa In Marketing E Comunicazione Aziendale, Internet Marketing, 108

Votazione 108/110

Perito Tecnico Per Il Turismo