For us, Paradigm is a mindset. The frameworks through which people understand themselves and their worlds often determine how and why they respond the way they do, the attidudes they have, the choices they make, and the perceptions they hold. At Paradigm we are committed to deciphering and deconstructing these frameworks as a process for getting to deeper understandings of consumer behavior, perception, and level of engagement. We then reconstruct these frameworks as strategic guides to inform our clients and help them make the decisions they need to make.We work throughout the US and internationally.Specialties: Children, Families, Media and Media Content Development, Education, Brand Identity / Strategy, New Product Development