Digital Media Specialist
Current- Managed and maintained the company's website and social media channels (Facebook, Instagram, YouTube, TikTok, Google My Business), creating and optimizing digital media content (graphics, photos, videos, reels, shorts).
- Planned, developed, and executed marketing strategies to enhance online engagement and boost client acquisition
- Created, reformatted, and updated clinic resources, such as posters, infographics, brochures, in-services, and business cards
- Optimized content for the website and social media platforms, improving organic search rankings from page 4 to top 5 for over 5 high-competition keywords for local physiotherapy clinics
- Monitored website traffic and social media metrics, providing insights and reports to guide strategic decisions
- Managed and troubleshooted the booking system (Janeapp), including updates and issue resolution