• Managed and maintained the company's website and social media channels (Facebook, Instagram, YouTube, TikTok, Google My Business), creating and optimizing digital media content (graphics, photos, videos, reels, shorts) to ensure optimal performance and user engagement• Planned, developed, and executed marketing strategies to enhance online engagement and boost client acquisition• Created, reformatted, and updated clinic resources, such as posters, infographics, brochures, in-services, and business cards• Optimized content for the website and social media platforms, improving organic search rankings from page 4 to top 5 for over 5 high-competition keywords for local physiotherapy clinics• Monitored website traffic and social media metrics, providing insights and reports to guide strategic decisions• Managed and troubleshooted the booking system (Janeapp), including updates and issue resolution

• Developed a personal brand on Instagram for social media marketing, specializing in food photography and videography to engage with Vancouver’s food community• Captured and edited photographs and videos, transformed them into compelling Instagram reels, crafted engaging captions, and actively engaged with the Vancouver food community• Collaborated with businesses such as FreshPrep, Wings Restaurants, Belmont Meats, and SFU Dining Services to promote their products and services through posts, stories, and giveaways• Partnered with digital marketing agencies like kin. Digital Marketing and Refresh Digital Agency to create promotional content (photos, videos, reels) for their restaurant clients• Grew the Instagram account to over 1,300 posts and 3,700 followers, demonstrating significant community engagement and reach

• Created illustrations and print materials, including SFU branded cards, posters, and email banners for SFU Advancement & Alumni Engagement department• Designed and developed micro-sites on Wix to support various campaigns and events• Reformatted and updated promotional materials (envelopes, package inserts, brochures) to ensure brand consistency and visual appeal

• Managed and maintained the company's website and social media channels (Facebook, Instagram, YouTube, Google My Business), creating and optimizing digital media content (graphics, photos, videos) to ensure optimal performance and user engagement• Created, reformatted, and updated clinic resources, such as posters, infographics, brochures, in-services, and business cards• Monitored website traffic and social media metrics, providing insights and reports to guide strategic decisions• Managed and troubleshooted the booking system (Janeapp), including updates and issue resolution

• Designed digital and print promotional materials (posters, banners, slides, info cards, etc.) for four subunits within the SFU International Services for Students department• Managed four social media accounts (Facebook, Twitter, Instagram), using Hootsuite to engage with over 5,400 followers, achieving a 143% increase in Twitter engagement and a 24% growth in Facebook followers• Created promotional and informative videos showcasing the services offered by SFU ISS

• Produced videos for Young Women in Business SFU, an organization fostering connections among passionate and diverse young women to foster growth and learning• Collaborated with various club sectors to create tailored content aligned with their respective visions• Filmed, photographed, and edited promotional materials for events of varying sizes, including the International Women's Day Conference (attended by 100 participants), SOUL Mentorship Program’s ‘SOULcials’, and YWiB SFU’s Launch Party