Iris Wu Email & Phone Number

Singapore, Singapore

Growth – Retention: Subscriptions

Taipei City, Taiwan

New Business — pandago📦 As the sole designer, led the design and launch of pandago, a B2C parcel delivery service within foodpanda's incubator, driving its expansion across all APAC markets in 2023.📦 Refined the user experience across all APAC markets, collaborating closely with business stakeholders and leveraging user feedback and market research. This.

Taipei City, Taiwan

• Led design efforts for external and internal projects, ensuring on-time delivery and high-quality results.
• Championed a user-centered design approach, conducting user research and mentoring junior designers to create optimal user experiences.Clients: Standard Chartered Bank, Taipei Fubon, (FETC) Far Eastern Electronic Toll.

Toronto, Ontario, Canada

• My main responsibilities at Publicis Sapient included reimagining and designing experiences for medium to large scale B2B digital platforms and B2C e-commerce websites in agile environments, cross-functionally with a.
• Led B2B/B2C platform and e-commerce refreshes, optimizing user experience and conversion rates.
• Established… Show more My main responsibilities at Publicis Sapient included reimagining and designing experiences for medium to large scale B2B digital platforms and B2C e-commerce websites in agile environments.
• Established and evolved design systems to improve team workflow and deliver high-quality projects on time.
• Collaborated with UX research, data analytics, and product teams to deliver user-centric designs that met business goals.
• Mentored junior designers, fostering a collaborative environment.Clients: UPS, Shaw Communications, Freedom Mobile, Walmart Canada Show less

Toronto, Canada Area

• My role varied from supporting project pitches, practicing competitive reviews, developing user flow and wireframes, prototyping, defining brand tone, creating compelling visual design, establishing and maintaining.
• Led UI/UX design for complex website redesigns (Acura.ca, Honda.ca), driving brand consistency and user engagement.
• Designed and implemented… Show more My role varied from supporting project pitches, practicing competitive reviews, developing user flow and wireframes, prototyping, defining brand tone, creating compelling visual.
• Designed and implemented user-centered experiences for diverse clients (McCain Foodservice, KFC, RBC Youth Hub).
• Established and maintained design systems across platforms, ensuring design efficiency and brand cohesion.Clients: Honda/Acura Canada, McCain Foodservice, KFC, RBC Royal Bank, Juvederm Show less

Toronto, Canada Area

• Worked with an award-winning design team to elevate my design aesthetic and practiced digital expertise with a wide range of marketing mediums and channels. Highlights:
• Designed and built the user interface and user flow for IKEAFoodFacts.ca, empowering consumers to make informed health decisions.
• Developed the visual identity and art direction for Gain, ensuring brand consistency and user engagement with the marketing materials.
• Art directed photoshoots for IKEA's… Show more Worked with an award-winning design team to elevate my design aesthetic and practiced digital expertise with a wide range of marketing mediums and channels. Highlights:
• Art directed photoshoots for IKEA's marketing collateral, crafting compelling visuals that resonate with users.
• Refreshed websites for consumer packaged goods brands, enhancing user experience and brand presence.Clients: IKEA Canada, P&G, Kraft, Kellogg's, Bell, TD Bank Show less

Developed and collaborated with design partnerships, small business owners or non-for-profit organizations for design projects ranging from website design, marketing collateral, to complete branding and identity overhauls for client such as Friends & Enemies (Toronto, Canada), MUA Spatial Design (Beijing, China), Toronto Animation Festival International.

Toronto, Canada Area

• Designed and created marketing websites from concept to execution also worked with the social strategy team to create fun and appealing digital interactive brand campaigns on the social channels.Highlights:
• Conceptualized and designed websites for a financial product that supports global currency transaction
• Designed microsites for Disney movie releases
• Art directed and created social posts for young and fun brandsClientes: Nestle, KAO Canada, Disney, ZenBanx

Toronto, Canada Area

• Worked with creative directors and senior art directors on new business pitches and brand development from creative ideation, concept development to establishing brand identity, designing visuals for websites, emails.
• Collaborated with multidisciplinary UX designers and developers on an agency initiated digital product (Glovebox CMS) implementation including creating site templates and designing its content… Show more Worked with.
• Collaborated with multidisciplinary UX designers and developers on an agency initiated digital product (Glovebox CMS) implementation including creating site templates and designing its content management system
• Established new branding and created print collaterals for Glovebox
• Redesigned website for one of the largest local clothing retailers
• Conceptualized and created an interactive social campaign for the automotive dealership

Toronto, Canada Area

In my first design job where I learned to design for print and digital space. I worked closely with senior designers for the brand collateral, website redesign and updates.Clients: Toronto.com, Pikto Photography Studio, Indigo Books and Music, Kobo eReader/Books, Sklar Furnishing, Anne Sportun - Experimetal Jewellery, Lee-Ann Belter Bridal

Bachelor Of Arts - Ba, Communication Design

Mass Communication