Iris Wu Email & Phone Number

Taiwan

Singapore, Singapore

Growth – Retention: Subscriptions

Taipei City, Taiwan

New Business — pandago📦 As the sole designer, led the design and launch of pandago, a B2C parcel delivery service within foodpanda's incubator, driving its expansion across all APAC markets in 2023.📦 Refined the user experience across all APAC markets, collaborating closely with business stakeholders and leveraging user feedback and market research. This resulted in a 3x increase in conversion rate and a 10x growth in successful orders.📦 Collaborated closely with… Show more New Business — pandago📦 As the sole designer, led the design and launch of pandago, a B2C parcel delivery service within foodpanda's incubator, driving its expansion across all APAC markets in 2023.📦 Refined the user experience across all APAC markets, collaborating closely with business stakeholders and leveraging user feedback and market research. This resulted in a 3x increase in conversion rate and a 10x growth in successful orders.📦 Collaborated closely with product managers and analysts to identify and address key user pain points, leading to significant improvements in conversion rates, order volume, and market share in the APAC region.📦 Key features were introduced, including Proof of Delivery (subsequently adopted by other foodpanda services), Scheduled Orders, Contact Integration, and Location Swapping. These enhancements, alongside features like Rider Tips, Order History, and Sender/Receiver Entry, significantly improved the overall user experience. Market-specific solutions, such as Cash on Delivery, were also implemented to cater to local needs.📦 Collaborated closely with cross-vertical teams to ensure a consistent and delightful experience across all foodpanda verticals.📦 Successfully established pandago as a critical and high-growth service within the foodpanda portfolio, driving significant expansion across the APAC region and contributing substantially to business growth.---New Business — Dine-In🍽️ Redefined the user journey, creating a seamless experience for venue discovery, payments, and discounts.🍽️ Aligned design with strategic business goals and prioritized user needs.🍽️ Reimagined key features, such as collections, vendor tiles, and dynamic imagery, to increase engagement and drive growth.🍽️ Successfully positioned Dine-In as a key growth driver within the foodpanda ecosystem, laying the foundation for continued success. Show less

Taipei City, Taiwan

• Led design efforts for external and internal projects, ensuring on-time delivery and high-quality results. • Championed a user-centered design approach, conducting user research and mentoring junior designers to create optimal user experiences.Clients: Standard Chartered Bank, Taipei Fubon, (FETC) Far Eastern Electronic Toll Collection

Toronto, Ontario, Canada

My main responsibilities at Publicis Sapient included reimagining and designing experiences for medium to large scale B2B digital platforms and B2C e-commerce websites in agile environments, cross-functionally with a product team comprised of experience designers, software engineers, account managers, project managers, business analysts, and product owners.Highlights:• Led B2B/B2C platform and e-commerce refreshes, optimizing user experience and conversion rates.• Established… Show more My main responsibilities at Publicis Sapient included reimagining and designing experiences for medium to large scale B2B digital platforms and B2C e-commerce websites in agile environments, cross-functionally with a product team comprised of experience designers, software engineers, account managers, project managers, business analysts, and product owners.Highlights:• Led B2B/B2C platform and e-commerce refreshes, optimizing user experience and conversion rates.• Established and evolved design systems to improve team workflow and deliver high-quality projects on time.• Collaborated with UX research, data analytics, and product teams to deliver user-centric designs that met business goals.• Mentored junior designers, fostering a collaborative environment.Clients: UPS, Shaw Communications, Freedom Mobile, Walmart Canada Show less

Toronto, Canada Area

My role varied from supporting project pitches, practicing competitive reviews, developing user flow and wireframes, prototyping, defining brand tone, creating compelling visual design, establishing and maintaining design systems across various platforms collaborating with UX lead on refining complex online tools.Highlights: • Led UI/UX design for complex website redesigns (Acura.ca, Honda.ca), driving brand consistency and user engagement.• Designed and implemented… Show more My role varied from supporting project pitches, practicing competitive reviews, developing user flow and wireframes, prototyping, defining brand tone, creating compelling visual design, establishing and maintaining design systems across various platforms collaborating with UX lead on refining complex online tools.Highlights: • Led UI/UX design for complex website redesigns (Acura.ca, Honda.ca), driving brand consistency and user engagement.• Designed and implemented user-centered experiences for diverse clients (McCain Foodservice, KFC, RBC Youth Hub).• Established and maintained design systems across platforms, ensuring design efficiency and brand cohesion.Clients: Honda/Acura Canada, McCain Foodservice, KFC, RBC Royal Bank, Juvederm Show less

Toronto, Canada Area

Worked with an award-winning design team to elevate my design aesthetic and practiced digital expertise with a wide range of marketing mediums and channels. Highlights: • Designed and built the user interface and user flow for IKEAFoodFacts.ca, empowering consumers to make informed health decisions.• Developed the visual identity and art direction for Gain, ensuring brand consistency and user engagement with the marketing materials.• Art directed photoshoots for IKEA's… Show more Worked with an award-winning design team to elevate my design aesthetic and practiced digital expertise with a wide range of marketing mediums and channels. Highlights: • Designed and built the user interface and user flow for IKEAFoodFacts.ca, empowering consumers to make informed health decisions.• Developed the visual identity and art direction for Gain, ensuring brand consistency and user engagement with the marketing materials.• Art directed photoshoots for IKEA's marketing collateral, crafting compelling visuals that resonate with users.• Refreshed websites for consumer packaged goods brands, enhancing user experience and brand presence.Clients: IKEA Canada, P&G, Kraft, Kellogg's, Bell, TD Bank Show less

Developed and collaborated with design partnerships, small business owners or non-for-profit organizations for design projects ranging from website design, marketing collateral, to complete branding and identity overhauls for client such as Friends & Enemies (Toronto, Canada), MUA Spatial Design (Beijing, China), Toronto Animation Festival International (Toronto, Canada), Hwalin Design (Taipei, Taiwan).

Toronto, Canada Area

Designed and created marketing websites from concept to execution also worked with the social strategy team to create fun and appealing digital interactive brand campaigns on the social channels.Highlights:• Conceptualized and designed websites for a financial product that supports global currency transaction• Designed microsites for Disney movie releases• Art directed and created social posts for young and fun brandsClientes: Nestle, KAO Canada, Disney, ZenBanx

Toronto, Canada Area

Worked with creative directors and senior art directors on new business pitches and brand development from creative ideation, concept development to establishing brand identity, designing visuals for websites, emails, banners, digital social campaigns, and print collateral. Highlights:• Collaborated with multidisciplinary UX designers and developers on an agency initiated digital product (Glovebox CMS) implementation including creating site templates and designing its content… Show more Worked with creative directors and senior art directors on new business pitches and brand development from creative ideation, concept development to establishing brand identity, designing visuals for websites, emails, banners, digital social campaigns, and print collateral. Highlights:• Collaborated with multidisciplinary UX designers and developers on an agency initiated digital product (Glovebox CMS) implementation including creating site templates and designing its content management system• Established new branding and created print collaterals for Glovebox• Redesigned website for one of the largest local clothing retailers• Conceptualized and created an interactive social campaign for the automotive dealership• Created digital marketing collaterals for various retail brandsClients: Toyota, Glovebox, Sporting Life, Bayview Village Shopping Centre, Mother Parkers Coffee and Tea, Martinson Coffee, Indigo Books and Music, The Grid, Toronto Santa Claus Parade Show less

Toronto, Canada Area

In my first design job where I learned to design for print and digital space. I worked closely with senior designers for the brand collateral, website redesign and updates.Clients: Toronto.com, Pikto Photography Studio, Indigo Books and Music, Kobo eReader/Books, Sklar Furnishing, Anne Sportun - Experimetal Jewellery, Lee-Ann Belter Bridal

Bachelor Of Arts - Ba, Communication Design

Mass Communication