Leading multiple teams which are responsible for revenue generation in the complex field of Genetic Analysis, while building a business strategy for different market sectors in Israel (commercial, academy, medical centers, etc.), through the engagement of all steps in the commercial cycle.• Establish & execute the most suitable business strategy and tactics, for different market sectors in three GA sub-divisions.• Working closely with some of the world’s largest providers (Thermo-Fisher Scientific, Sciex and more)• Specifically design strategy and tactical solution to each customer

Responsible for EMEA sales and BizDev opportunities Leading Sales and Marketing Strategy of new genomic products in the global market within an extremely competitive landscape

• Building a solid sales pipeline for new and returning customers for various products, both in terms of scientific content and financial value• Defining a business plan and strategy for each product, region, and customer sector• Created multiple working teams with internal departments such as R&D, marketing teams, with the purpose of more efficient processes across the organization• Working with C-level management