Irit Gillath

Irit Gillath Email and Phone Number

Strategic B2B Marketing Leader ๐Ÿ”ธ Tech-Savvy Digital Marketer ๐Ÿ”ธ Scaling Early and Growth-Stage B2B @ Alacriti
Irit Gillath's Location
Kansas City, Kansas, United States, United States
About Irit Gillath

I'm a seasoned go-to-market marketing executive with a proven track record scaling early and growth-stage B2B technology organizations for over 15 years. My diverse marketing expertise combined with a background in product and partnership management, enable me to generate consistent 40% YoY new revenue growth and build efficient strategic marketing teams.Through a deep understanding of customer needs, in-depth technology/product understanding, and a robust analytical rigor, my teams drive growth and attain success.Select Achievments:๐Ÿ”ธ Led a successful company rebrand and global launch resulting in 172% YoY increase in lead generation, and $3M in new business๐Ÿ”ธ Built and managed marketing teams responsible for digital marketing strategy and execution, generating 40% YoY in new business and 150% YoY lead generation growth๐Ÿ”ธ Managed a cross-functional team (product, sales, and marketing) which grew product sales from $1M to $10M in 2 years๐Ÿ”ธ Developed and led a strategic partnership that generated $4M in its first year and over $7M in less than two years.๐Ÿ”ธ Spearheaded referral program that helped to increase brand awareness and directly generated 15% of new sales.Specialties:Global marketing strategy and execution , international business and partnership development, product line management, messaging / branding, commercialization & launching of new products, brand creation and positioning , social management , online and paper media management, inbound and outbound marketing, global press and analyst relation, and marketing automation.Technolgy Areas of Expertise and Market Knowledge:Enterprise software, SAP and ERP markets, AIOps, Cloud based solutions, SaaS, Application performance management (APM), Carrier-Ethernet networking, Fiber and wireless based networks.

Irit Gillath's Current Company Details
Alacriti

Alacriti

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Strategic B2B Marketing Leader ๐Ÿ”ธ Tech-Savvy Digital Marketer ๐Ÿ”ธ Scaling Early and Growth-Stage B2B
Irit Gillath Work Experience Details
  • Alacriti
    Chief Marketing Officer
    Alacriti Apr 2023 - Present
    Bridgewater, New Jersey, Us
    Alacriti is a leading financial technology company with a comprehensive money movement and payments services platform dedicated to helping clients accelerate their digital transformation. Built on a flexible, cloud-native framework, Alacritiโ€™s array of solutions allows clients to deliver the money movement experiences and payments innovation that todayโ€™s users demand while seamlessly integrating with their internal infrastructures.
  • Pillir
    Chief Marketing Officer
    Pillir Jan 2021 - Jan 2023
    Chandler, Az, Us
    Pillir provides low-code/no-code, cloud-native platform and supply-chain applications for enterprise business applications.Increased brand visibility and awareness by 1500%, generating 10x more leads in just the first year. Built a scalable strategic marketing infrastructure and processes to support company growth๐Ÿ”ธ Led a successful company launch that attracted over 800 registrants and led to $1M in revenues๐Ÿ”ธ Built the โ€˜marketing machineโ€™ a systematical approach combining SEO, content creation, inbound and outbound marketing, increasing brand awareness, traffic and pipeline growth exponentially๐Ÿ”ธ Established and deployed a partner strategy, go-to-market and partner enablement tools including both cloud-providers (AWS) and SI/MSPs which generated over 50% of the companyโ€™s revenue
  • Avantra
    Vice President Global Marketing
    Avantra 2016 - Oct 2020
    London, England, Gb
    Avantra is the industry-leading AIOps platform for SAP automation operationsBuilt and led the creation and execution of the go-to-market strategy resulting in a healthy pipeline generating a consistent revenue and customers growth YoY. ๐Ÿ”ธ Led company and product wide rebranding and global launch๐Ÿ”ธ Launched inbound multi-channel strategy combined with enhanced traditional outbound marketing.๐Ÿ”ธ Help generated 40% YoY growth in new business closed deals, supporting sales funnel from lead generation, sales enablement, sales operations and nurturing.๐Ÿ”ธ Led the implementation of Hubspot CRM, CMS and marketing automation, used company-wide by sales, marketing and account team๐Ÿ”ธ Built and implemented content strategy including editorial, blog, videos, webinars, SEO strategy combined with earned and paid media strategy
  • Stackify
    Vice President Marketing
    Stackify Jan 2014 - Dec 2015
    Huntington Beach, California, Us
    A startup, SaaS application performance management (APM, DevOps) tools Established and managed the marketing department, overseeing strategic and tactical operations, resulting in threefold growth in new customers in 20 countries within 18 months. ๐Ÿ”ธ Grew lead generation and increased the number of monthly software trials by over 400% leading to growth in customers acquisition๐Ÿ”ธ Spearheaded a referral program that increased brand awareness and generated growth in new sales๐Ÿ”ธ Increased brand awareness by launching an innovative campaign: โ€œDevelopers Against Humanity,โ€ which went viral, resulting in numerous new customers๐Ÿ”ธ Grew website traffic to more than 50K per month, and online social followers and engagement by 500%
  • Telco Systems
    Director Of Global Marketing And Business Development
    Telco Systems 2010 - 2013
    Mansfield, Ma, Us
    A publically-traded company, Carrier-Ethernet networking solutions to telecom providersHeaded go-to-market planning and execution, channel marketing program development, demand generation, product marketing, and marketing automation resulting in 150% growth in leads YoY, over three years.๐Ÿ”ธ Positioned the company as a thought leader using industry countil and content/SEO strategy๐Ÿ”ธ Grew the companyโ€™s lead generation by 150% YoY for three years๐Ÿ”ธ Led the automation of customer acquisition and transformed sales processes and tools
  • Telco Systems
    Director Of Business Development
    Telco Systems 2007 - 2010
    Mansfield, Ma, Us
    Developed, secured, and managed the OEM partnership with Motorola Mobility that generated $4M in its first year and $7M in less than two years. ๐Ÿ”ธ Initiated, led, and managed strategic OEM partnership that generated $4M in the first year and over $7M in less than two years๐Ÿ”ธ Increased collaboration with channel partners resulting in sales growth of 25%
  • Telco Systems
    Director Of Product Management
    Telco Systems 2003 - 2006
    Mansfield, Ma, Us
    A publically-traded company, provider of Carrier Ethernet & MPLS networking solutionsManaged a portfolio of 20+ products in 5 different product lines. Liaised with customers to determine market trends and requirements in the development of new product lines. ๐Ÿ”ธ Led a cross-functional product line team (product, sales, product, marketing) and grew product line sales from $1M to over $10M in 2 years๐Ÿ”ธ Increased product line sales from 5% to 27% ($1.3M to $9M) of total US sales, resulting in these lines later generating 90% of total company sales
  • Main.Net Communications
    Director Product Management
    Main.Net Communications Jan 2001 - Oct 2003
    Established and managed Marketing, Product Management, Marcom, and Technical Writing teams. Strategized and implemented marketing and product strategy, product requirements, pricing strategy, and market and competitor analysis. Facilitated technical cooperation and partnerships.Led funding efforts including business plan writing and presentations to investors. Partnered with the US and German subsidiaries in the areas of technical and business relations withcustomers and partners, customer contracts technical and legal review, regulatory efforts, and productmanagement.
  • Nice Systems
    Strategic Partner Product Marketing
    Nice Systems 1999 - 2001
    Hoboken, New Jersey, Us
    Oversaw all technical, business, and marketing aspects of cooperation with strategic partners including Avaya, Siemens, Alcatel, and IPC. Determined and relayed partner needs to R&D, as well as assimilated new product knowledge with partner organizations and sales organization.

Irit Gillath Skills

Product Management Product Marketing Telecommunications Go To Market Strategy Wireless Strategy Strategic Partnerships Voip Business Development Competitive Analysis Marketing Strategy Cloud Computing Mobile Devices Management Solution Selling Ethernet Ip Account Management Product Launch Saas Start Ups Networking Product Development Marketing Carrier Ethernet Enterprise Software Unified Communications Multi Channel Marketing Sales Operations Program Management Managed Services Sales Process Pre Sales Product Lifecycle Management Channel Partners International Sales Mobile Applications Broadband Sip Mpls Iptv Direct Sales Global Business Development Vas Network Architecture Qos Social Media Marketing Switches Partner Management Security

Irit Gillath Education Details

  • Technion - Israel Institute Of Technology
    Technion - Israel Institute Of Technology
    International Marketing Emphasis
  • Technion - Israel Institute Of Technology
    Technion - Israel Institute Of Technology
    Industrial Engineering And Management

Frequently Asked Questions about Irit Gillath

What company does Irit Gillath work for?

Irit Gillath works for Alacriti

What is Irit Gillath's role at the current company?

Irit Gillath's current role is Strategic B2B Marketing Leader ๐Ÿ”ธ Tech-Savvy Digital Marketer ๐Ÿ”ธ Scaling Early and Growth-Stage B2B.

What is Irit Gillath's email address?

Irit Gillath's email address is ir****@****ail.com

What is Irit Gillath's direct phone number?

Irit Gillath's direct phone number is +150833*****

What schools did Irit Gillath attend?

Irit Gillath attended Technion - Israel Institute Of Technology, Technion - Israel Institute Of Technology.

What skills is Irit Gillath known for?

Irit Gillath has skills like Product Management, Product Marketing, Telecommunications, Go To Market Strategy, Wireless, Strategy, Strategic Partnerships, Voip, Business Development, Competitive Analysis, Marketing Strategy, Cloud Computing.

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