Iri Trashanski Email and Phone Number
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Accomplished global executive with expertise in creating strategies that drive business and portfolio transformation. Utilizing technical knowledge and business operations skills, that effectively translate strategic objectives into scalable strategies and execution plans, resulting in successful portfolios and profitable business growth across multiple industries, including data centers, enterprise software, cloud, IoT, data analytics, consumer electronics, and semiconductors. Proven track record in General Management, Product, Marketing, Business and Corporate Development, and Strategy roles in innovative startups, high-growth organizations, and complex global corporations with P&L and growth accountability. Successfully launched and grew multiple $100M+ product lines. Completed dozens of acquisitions, divestments and equity investments, and successfully led multiplebusiness development and partnership activities. Dynamic leader and mentor with a keen ability to build high-performance global organizations with a culture of success that execute on product development, commercial growth, and market leadership strategies Industry thought leader who is frequently quoted in press and presenting in multiple events. Moves fluidly between C-level executives, internal teams, customers, partners, and suppliers.Cloud, Data Center, Data Management, Storage, Edge-to-Cloud, AI & IoTBusiness Development | Partnerships | General Management | Product | Strategy | Corporate Development | Investments |Engineering | Product Marketing | M&A | Leadership | P&L Management | GTM | Digital Transformation| Strategic Planning | Corporate Ventures | Growth | | Storage | Cloud | Data Center | Data Management | Big Data | Analytics | SW Management | Machine Learning | Artificial Intelligence (AI) | Semiconductors | Internet-of-Things (IoT) | Platforms | | Software-as-a-Service (SaaS) | IT Infrastructure | Edge-to-Cloud | Governance and Compliance | Agile
Ceva, Inc.
View- Website:
- ceva-dsp.com
- Employees:
- 201
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Chief Strategy And Marketing OfficerCeva, Inc. 2023 - PresentRockville, Maryland, Us
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Personal Goal PursuitCareer Break 2023 - 2023Time to take a short break - see you back on the track soon
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Vp & Gm, Data Center Business; Head, Corporate Development And StrategyGlobalfoundries 2020 - 2023Malta, Ny, Us -
Senior Vice President, ProductHitachi Vantara 2016 - 2020Santa Clara, California, UsHired to turn around overall offerings and strategic product direction at $4B company focused on creating value from customer data by leveraging expertise in Data center infrastructure, data management, analytics, storage and AI/ML.• Responsible for >$1.5B in product revenue across multiple product lines spanning from storage to data management to data center analytics to Intelligent Edge solutions. Executive leader to a global team of 100+ members focused on product management, product packaging, strategic planning and engineering.• Transformed portfolio and team by modernizing entire portfolio with focus on cloud, software and analytics, ending development efforts for unprofitable product lines and non-strategic activities, and bringing new talent on board.• Developed and executed key GTM partnerships with key strategic partners to drive additional growth. Executive sponsor with key technology and GSI partners.• Oversee M&A activity, partner strategy and OEM activity to align with market direction and customer demand.• Accomplished 30+% YoY growth for Data Management portfolio and surpassed aggressive growth targets for new storage offering by 15%. Transformed converged and HCI portfolio from negative profit to a growth and profitable business.• Led overall long-term company planning process including portfolio strategy and investment allocation and transitioned business models from Capex to Opex, Licensing, and software as a service (SaaS) commercial models. -
Technical Advisory BoardCnex Labs 2014 - 2019San Jose, Ca, Us -
AdvisorOptimalplus 2016 - 2017Holon, Il -
AdvisorCoolan 2015 - Aug 2016Acquired by Salesforce
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Vice President, Strategic Planning And Business DevelopmentSamsung Electronics 2014 - 2016Suwon-Si, Gyeonggi-Do, KrBuilding new products and business for the Data Center, IoT and Storage markets. Formulate business plans, strategic partnerships and equity investment.Driving new business development, strategy development and startup partnerships activitiesCreated product vision, GTM strategy and business plan for new business that was approved by Samsung top management. Defined Minimal Viable Product (MVP) and drove market validation process. -
Board ObserverWilocity ( Acquired By Qualcomm) Mar 2012 - May 2014Led and managed the investment by Marvell
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Vp,Corporate Development And VenturesMarvell Semiconductor 2010 - 2014Santa Clara, Ca, UsLed global corporate development activities including new business strategy, technology sensing, venture capital investment, acquisitions, and partnerships, as well as contracts (JDA, NDA, licenses, etc).Evaluated over 200 companies, and met with thought leaders to identify industry trends, value of individual technologies, and possible synergies with MarvellManaged all forms of corporate development activity from end to end including:* Strategic planning workshops * Multiple acquisitions, and dozens of due diligence efforts* Multiple investments (including Wilocity - Acquired by Qualcomm)* Dozens of partnerships (Embedded SW, Reference Platforms, IP)* Multiple licensing deals (ARM etc.) -
Vice President\Gm , Ssd BusinessMarvell Semiconductor 2010 - 2014Santa Clara, Ca, UsLed the SSD BU, including defining and executing on product and technology roadmaps, strategy, marketing, business development and overall P&L responsibility across all market segments (Client, Mobile, Enterprise and Cloud)Responsibility for revenue, gross margin, operating margin, as well as pricing and market share target. Increased revenues by 2.5x in two years while exceeding gross margin and operating margin targets.Led roadmap strategy and product definition, resulting in multiple new design wins with NAND suppliers, OEM’s, module vendors and Cloud service providers.Defined, planed, developed, and executed new business engagements from system & solution level for opportunities in Cloud/Data Centers, Client and Mobile markets.
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All AroundThis And That 2009 - 2010
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Director, Strategic Business Development, Solid State Drive Business UnitSandisk Aug 2004 - Sep 2009Milpitas, Ca, UsManaging all business development and strategic aspects for SanDisk Solid State Drive business unit. Part of the BU management team.• Owned SanDisk strategic alliances with partners including Microsoft, Intel, VIA, AMD, nVidia and Ubuntu among others. Won reference designs for PC and Mobile platforms. Partnered to improve SanDisk competitive advantage for current and future products.• Built an ISV/IHV organization for the PC and Enterprise markets • Led the process and co-developed the BU 3-year strategic plan and product road map.• Developed the SSD value proposition and positioning and communicated it to customers, analysts and the media on initial launch and on-going basis. • Led due diligence and strategic negotiations for cooperation, standards creation, M&A and joint investments • Partnered with PC OEM’s, Handset vendors, mobile application processors, MNO’s and OS vendors to provide solutions for the emerging Netbook and MID markets resulting in several design wins.• Define and execute SSD industry standards strategy -
Director, Business Development, Emerging TechnologiesSandisk Apr 2004 - Sep 2006Milpitas, Ca, Us- Initiated a new, cross business unit product line, and set the GTM strategy and eco system to support it. Led all business and product aspects from incubation, thorough acquiring new customers, to product launch. Established msystems as a major player in the authentication and security markets. - Established a network of channels in Europe and the US, including distributors, OEM partners, and consultancy services. - Successfully led business development activities and established strategic partnerships, technology transfers, OEM, and reselling agreements. Drove the deal making process from initiation of dialogue, conducting the due diligence, through negotiation of terms, to closure of agreements to product launch. - Developed the business case, strategic rationale and founding technology for several products. Managed the hand-off to relevant business units. Created and submitted related IP.
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Solutions MarketingNetezza 2002 - 2004Marlborough, Ma, Us -
MbaBabson College 2002 - 2003Babson Park, Ma, Us -
Director, Business DevelopmentE4Enet 2001 - 2003
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Sales Engineer, ApacVocaltec 1999 - 2001Netanya, Il -
Air Marshal & Dignitery ProtectionIsrael Ministry Of Defense 1995 - 1999
Iri Trashanski Skills
Iri Trashanski Education Details
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Babson F.W. Olin Graduate School Of BusinessMba -
Reichman UniversityBusiness And It
Frequently Asked Questions about Iri Trashanski
What company does Iri Trashanski work for?
Iri Trashanski works for Ceva, Inc.
What is Iri Trashanski's role at the current company?
Iri Trashanski's current role is Technology Executive | Transformation | General Manager | Product | Strategy |.
What is Iri Trashanski's email address?
Iri Trashanski's email address is ir****@****ies.com
What is Iri Trashanski's direct phone number?
Iri Trashanski's direct phone number is +140853*****
What schools did Iri Trashanski attend?
Iri Trashanski attended Babson F.w. Olin Graduate School Of Business, Reichman University.
What are some of Iri Trashanski's interests?
Iri Trashanski has interest in Corporate Development, Mergers And Acquisitions, Venture Capital Term Sheets, Arm (Architecture), Licensing.
What skills is Iri Trashanski known for?
Iri Trashanski has skills like Strategic Partnerships, Product Marketing, Competitive Analysis, Go To Market Strategy, Product Management, Mobile Devices, Strategy, Business Development, Start Ups, Marketing Strategy, Product Development, Semiconductors.
Who are Iri Trashanski's colleagues?
Iri Trashanski's colleagues are Alon Agam, Dan Lidayi, Damjan Rakanović, Sada Rao, Sharon Schreiber שרון שרייבר, Ali Kayyal, Guillaume Rellier.
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