Irlo Freitas Email and Phone Number

• Responsible for the strategy of Sales Channels operating throughout the national territory with 250 commercial partners in more than 1400 stores and approximately 8400 sellers with ~R$ 1.5 billion in revenue per year.• Creation, planning and implementation of sales strategies and initiatives for business development, in alignment with a global strategy, seeking goals in terms of budgets and sales efficiency.

• Holistic management of the main KPIs (revenue, physical, market share, performance and operating indicators) defining action plans establishing standards of analysis with the team, developing fronts that assist and support business partners, both in improving operational efficiency and cost.

• Responsible for Commercial Efficiency and Quality with a focus on the execution of multi-channel projects in the B2C Channels Directorate.• Direct management of the commercial efficiency centers, tools and automation and the end-to-end implementation of the internalization of sales input and the sales audit process.• Define the Omni-Channel strategy, ensuring standardization of processes for multi-channels, attractiveness, profitability, efficiency, and quality, based on the best practices of each channel.

• Responsible for defining business models that support the acquisition strategy of fixed line and broadband and mobile products, ensuring profitability levels in line with the sustainability of the channel (EBITDA margin: -4% 15’ vs 56% 16’).

• Responsible for actions to attract new customers (strategy and implementation) throughout the national territory.

• Responsible for leading robust market analysis regarding the trend and opportunities for the segment of acquiring new customers (B2C).• Responsible for planning, developing indicators and aligning with the different sales channels, ensuring the execution of the commercial actions of the various products and services.

• Desenvolvimento do Plano Estratégico de Marketing (PEM), o que possibilitava ações muito mais precisas. Todas as ações e os devidos custos foram relacionados e apresentados para a diretoria. Aprovado os custos, ações propostas foram desenvolvidas produzindo 16% de acréscimo no faturamento da empresa no ano de 2008, excelente crescimento para o segmento.• Criação do plano de comunicação interna e externa.• Coordenação de ações promocionais em feiras e eventos.• Revisão de todos os custos e fornecedores da conta Marketing o que propiciou uma redução de custo de ~50%.• Desenvolvimento em conjunto com a gerência de vendas algumas mudanças e aprimoramentos das políticas comerciais.• Gerenciamento da equipe de marketing time de comunicação e design. Renovação de toda a identidade visual, posicionamento da nova marca no mercado, desenvolvimento de um novo e moderno website, criação interna de uma Assessoria de Imprensa, redução substancial dos custos de terceirizados e ganho expressivo em qualidade nos serviços prestados pela área de marketing às outras áreas internas.