According to Poder and People en Español magazines, Irma Martinez is considered one of the most influential people in the hispanic community. She began her career as a fashion stylist over 20 years ago, when the term stylist was not as mainstream as today, making her a pioneer in her field in the hispanic market.From that moment, Irma understood the importance image plays in a person or brand’s ability to communicate, and began to work with top names in the entertainment industry. Her portfolio not only includes ‘big names” as Sofía Vergara, Shakira, Ricky Martin, Enrique Iglesias, Daisy Fuentes, Eva Longoria and Gloria Estefan, but also “big brands” as Colgate, Toyota, Got Milk, Ford Pepsi and ATT.Irma is the founder and creative director of Trendy Inc. in 1996, a company specializing in lifestyle services for the entertainment and production industries, which includes a a state-of-the-art production studio in Miami, Trendy Studio. Always looking to innovate, she has developed with her husband and partner Enrique López, TrendySpots.com, a niche portal in spanish with lifestyle content for the acculturated hispanic, with a strong and influential social media presence.Because of her life spam of work and credibility, brands like Target made her a top choice when positioning themselves in the growing US hispanic and Latin American markets. She has participated in the prestigious Dream in Color by Target and Orgullosa by Procter & Gamble campaigns. Today Irma is the spokesperson for the Procter and Gamble campaign “Have You Tried This Yet?” for the hispanic market and the Luxury retailer Mayor’s. Specialties: Style Authority, Celebrity Styling, Art Direction, Fashion Blogger