Irmeli Hirvensalo work email
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Irmeli Hirvensalo personal email
I'm a strategic communications and thought leadership marketing professional with a passion for helping companies articulate and grow their business, both in their home markets and internationally. My expertise lies in clearly conveying complex ideas, making me an ideal partner for companies looking to define their business narratives:-Developing clear and compelling investor decks, company presentations, website content, investment cases, and equity stories-Crafting a company's positioning, value proposition, key messaging, product offerings, and overall strategy-Conducting market insights projects to explore and capitalize on overseas market opportunitiesI often encounter companies facing challenges such as:-Difficulty in communicating complex ideas beyond subject matter experts-Needing to refine their narrative for fundraising and international expansion-Possessing great stories but lacking the resources to effectively communicate them-Desiring to expand their business and requiring assistance in adjusting their communication strategies and gaining local market insights-Seeking to articulate their sustainability and ESG initiatives but lacking the necessary skills or resourcesWhile I run my own company, collaboration is key to my approach. I frequently team up with a network of professionals—including investors, business development experts, designers, and financial advisors—to ensure each project is enriched with diverse expertise and resources. While I primarily work in English, I am obviously comfortable with working on projects in Finnish :).For inquiries or to discuss potential collaborations, ping me here on LinkedIn, or you can reach me at irmeli.hirvensalo@thinkway.fi, or call +358-50-341 9787.Websites: https://www.thinkway.fihttps://www.takeoffpartners.com
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Head Of Strategic MarketingInclusHelsinki, Fi
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Professional Thinker And Communicator, EntrepreneurThinkway Oct 2014 - PresentHelsinki Metropolitan AreaAn experienced professional in strategic communications and thought leadership, I am available for projects and processes including (but not limited to ;) investor decks, company presentations, short copy website texts, investment cases / equity stories, thought leadership content, or marketing / thought leadership strategies.Where additional expertise - or time - is required related to the above efforts and beyond, I can introduce design and branding experts, copywriters, website builders, inbound marketers, and native English proof-readers from my network as needed.I am used to mainly working and documenting my work in English, yet Finnish is obviously fine as well.To reach me, ping me here on LinkedIn or drop me a note at irmeli.hirvensalo (at) thinkway.fior call +358-50-341 9787.Websites: https://www.thinkway.fihttps://www.takeoffpartners.com/people -
Business Director Finland And DenmarkInvestis Digital Jun 2021 - Sep 2022Helsinki Metropolitan AreaInvestis Digital is a digital communications company headquartered in London, with offices across Europe, North America, and Asia-Pacific. We bring our unique blend of expertise, technology, and service to more than 2,000 clients worldwide, supporting them from comms strategy to full digital execution. -
Account DirectorInvestis Digital May 2018 - May 2021Helsinki Area, Finland
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Head Of MarketingRakettitiede Oy Aug 2016 - May 2018Helsinki Area, FinlandMarketing strategy & implementation-Hacking for growth in a software development company: Customer marketing, recruitment marketing, brand management & development-During my time with Rakettitiede, its average monthly number of website visitors increased 7-fold and the company was praised for its positively unique and somewhat daring 'high IQ' brand among technical audiences (software developers and CTO's) and beyond. -
Market Insights ManagerAhlstrom Sep 2012 - Sep 2014Helsinki, FinlandAssessing the current state and gaps in the existing Market Intelligence resources. Putting together a group-wide list of vendors and costs of the Market Intelligence services that the company used, and developing a business case for restructuring the MI program. Establishing a Group level Market Intelligence tool, and working with the Business Areas globally on research projects. Running the corporate-wide NPS (Net Promoter Score) program for two years, improving scores and educating management teams and the organization about NPS. Also launched a benchmarking circle among large industrial companies that run NPS to compare practices and share the best ideas. -
Director, Intelligence Best PracticesGlobal Intelligence Alliance Group Oct 2011 - Sep 2012Market Intelligence consulting projects with large global companies. Product strategy and development of the Intelligence Best Practices offering. Speaking engagements at Market Intelligence seminars. University lectures on Market Intelligence. In March 2012, I was rated by the audience as the Best Speaker at Talentum's 2-day event "Tiedolla johtaminen" in Helsinki.Co-author of the best-selling book The Handbook of Market Intelligence (John Wiley & Sons, 2011 and 2014). The book is available on Amazon.com. I ran the proposal process that involved several global publishing companies and managed the publishing contract negotiations on the authors' side.
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Director, Human ResourcesGlobal Intelligence Alliance Group Nov 2009 - Nov 2010Developing and launching a corporate-wide Talent Management program. Co-designing and running a corporate-wide 360 survey process. Running the daily HR processes. Serving as the lead Content Marketing strategist and writer at the side. -
Director, Strategic MarketingGlobal Intelligence Alliance Group Jul 2006 - Dec 2009Leading the 4-person marketing team to support sales globally and to build a strong brand in the Market Intelligence industry. Developing and co-owning the company's Customer Strategy together with CEO. Running a thought leadership marketing program that involved producing case stories, white papers and newsletters, organizing seminars and webinars, arranging expert speaking engagements, and cooperating with media and industry analysts. Speaking regularly at seminars and universities.As a specific project, overseeing and managing the successful assimilation of the Novintel company brand with the Global Intelligence Alliance network brand.
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Senior ConsultantNovintel Apr 2005 - Jun 2006Working with customers both as a key account manager and in generating new sales. Consulting customers and the market on the topic of Market Intelligence; providing best practices for how to set up an MI program and how to operate one on a continuous basis.Serving as the lead content marketer at the side on Market Intelligence topics.
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Solutions ManagerNovintel Oct 2002 - Apr 2005A split role between marketing and account management & sales. Serving as a content marketer producing website content, white papers, and newsletters and working in consulting projects and consultative sales. Serving customers as Lead Analyst in the logistics, healthcare IT, chemicals and construction industries.Spent one year during 2003-2004 in Toronto, Canada in the wake of the acquisition of the Canadian partner by Novintel. Performed the above roles locally and also helped smother the integration process of the two companies.
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AnalystViva Business Intelligence May 2001 - Sep 2002Serving customers as Lead Analyst in the logistics, healthcare IT, chemicals and construction industries. Participating in consultative sales and consulting projects. Doing content marketing (at that time in the Finnish language only).
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New Projects Research InternGlobal Telesystems Jun 2000 - Aug 2000Brussels Area, BelgiumDeveloping a Europe-wide map of competitive players laying telecom cable on the ground in different parts of the continent. Analyzing the competitive positions and presenting findings to management.
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Aiesec Summer InternSparkasse Dortmund Jun 1998 - Aug 1998Dortmund Area, GermanyWorking at the local bank branch office, serving local customers in German. Very much a crash course language- and otherwise. Great student experience!
Irmeli Hirvensalo Skills
Irmeli Hirvensalo Education Details
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Economics, Finance
Frequently Asked Questions about Irmeli Hirvensalo
What company does Irmeli Hirvensalo work for?
Irmeli Hirvensalo works for Inclus
What is Irmeli Hirvensalo's role at the current company?
Irmeli Hirvensalo's current role is Head of Strategic Marketing.
What is Irmeli Hirvensalo's email address?
Irmeli Hirvensalo's email address is ir****@****nce.com
What schools did Irmeli Hirvensalo attend?
Irmeli Hirvensalo attended Helsingin Kauppakorkeakoulu.
What skills is Irmeli Hirvensalo known for?
Irmeli Hirvensalo has skills like Marketing Strategy, Market Intelligence, Business Development, Competitive Intelligence, Business Strategy, International Business, Business Planning, Marketing Research, Marketing Management, B2b, Analysis, Segmentation.
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