Communications Specialist
Kajaani, Northern Finland, Finland
Marketing & Communication Strategy: - Planning, implementation, and development of social media marketing strategy - Planning, implementation, and development of multi-channel communication - Development and maintenance of Internal communication channels (SharePoint / Intra)Social media management: - Created new social media company's accounts - Developed, maintained, and updated existing social media company's accounts (Facebook, Twitter, Youtube) - Maintained daily management of various company's social media channels (Facebook, Twitter, Instagram, LinkedIn) Content creation: - Blogs, Social media posts, Podcast, Videos, various Graphics - Graphic design of various marketing materials (posters, banners, brochures, thumbnails, business cards, both print and digital form) Advertisement: - Paid advertising campaigns (Google Ads, Facebook, Instagram) - Conducting A/B testing - Maximizing efficient use of advertising budgets by utilizing different analytic tools - Analyzing keywords and conducting competitive analysis to identify improvement opportunities - Increasing campaign CTRs through timeWebsite and Web Content: - Maintaining and updating the old company website - Conducting SEO of old website - Researching, planning, and development of a new website - Planning, producing and updating website content using CMS - Maintaining two websites through separate CMS