Blackbox brands are dying; it's time for Glassbox brands.Glassbox is an ideas & transformation company. We exist at the intersection of culture, technology, creativity and performance.My role:At Glassbox, I transform brands & businesses with the Shatter-Build-Shatter philosophy to accelerate their growth journey. Owning the P&L for my division. Focused on driving measurable results and maximizing the return on investment for global brands by leveraging latest digital technologies, tools, and trends.The primary responsibilities include Strategy Development, Performance Analysis, Conversion Optimization, Budget Management and Collaboration with Stakeholders.

Tasked with operations for Reko, our proprietary consumer technology product in the Advertising space, achieving 50% month-over-month growth in its first year. Management of a thriving 3000+ influencer community played and secured second place in the Nasscom Mobility Challenge. The Global Social Media Award 2021 was won in the UK for best MarTech implementation, and influencer campaigns with Mondelez yielded a 3X return on investment by delivering CPV as low as INR 0.01. The product delivered to the widest range of companies from MNCs, SMEs to Funded Startups like Mondelez, Rentokil, Resmed, Monginis, and Shop 101In Product Management, responsibilities included conducting user research, ensuring UX development, and devising Brand Strategy. A/B testing, qualitative and quantitative research facilitated intent-based creative development. Rigorous budget reviews ensured optimal resource utilization.

Gramini Media was started in 2012 by me to cater to advertising, multimedia, digital and promotional requirements for clients worldwide.Managed projects worth more than 1 Million USD with a lean but skilled team of under 10 Employees. Under my leadership, besides marketing, sales and Human Resource we managed to deliver over 150+ successful projects☞ In this role, some of key achievements have been the following, I:► Created an in-house video production and post-production unit creating dozens of corporate films and a few commercials at 5X lesser than market costs while maintaining quality. Thus, enabling clients to produce more content for their digital platforms► Rendered marketing services as an independent agency to over 40 clients; delivered over 100 events and exhibitions thereby creating a positive reputation of our services.► Leveraging Influencer Marketing to generate 5X more visibility and ROI for SMEs and startups► Performed Out-of- the-box conceptualization and displayed effective presentation skills, thereby evolving mission-critical contents and programs in consistency with organization’s strategic intents on program promotion and in maximizing marketing effectiveness.► Analyzed consumer behavior and stated critical impacts of marketing campaigns, thereby realigning campaign strategies to maximize market penetration and influence target consumers by more than 50%.► Collaborated and created a database of over 500 diverse professionals including senior management executives across top industry giants, vendors, sales teams, PR agencies, ad agencies, thereby delivering impactful ATL and BTL solutions.

In this role, I developed and rolled out one of India’s first augmented reality based event and application for Mahindra, which was a huge success and went on to be replicated pan India on the retail POS (Point of Sale) systems. Besides, I also lead Digital Marketing Initiatives for other Mahindra Divisions, Ultratech and Cadbury☞ My core responsibilities included but were not limited to:► Conducting market research, industry analysis and gathering customer insights to anticipate and counter competitive actions, build customer loyalty, and position brand for enhancing our market shares.► Demonstrating excellence in developing and implementing innovative advertising and marketing strategies that increase product awareness, customer acquisition, market share, penetration and revenues thereby.► Setting stringent benchmarks and working in a team of 5 professionals dedicated to establishing ourselves as worthy service providers and dependable working partners respectively.► Developing new business and maintaining a clear account of all customers, besides ensuring customer satisfaction and retention at all time.s► Developing advertising collateral, marketing documentations as well as other required media solutions for continually improving brand image and market presence.► Researching about competitors, studying their products and presence in the markets and coming up with equally competitive strategies for promoting our own products and Co. respectively.► Networking with like-minded professionals in the Branding and Advertising space and updating my knowledge of the domain consistently.► Presenting regular reports to senior management and initiating branding activities that would improve our lead generation and customer retention respectively.

As Account Manager-Digital Strategy, my role at Digital Law & Kenneth was always driven by excitement and new challenges everyday.My key responsibilities revolved around social media management, online marketing, digital innovation, managing online accounts as well as developing new business consistently. I also managed reputation of client Companies by managing their social media accounts on platforms such as Facebook, Twitter and YouTube among others and suggested innovative methods for them to market their business.☞ Primary responsibilities included but were not limited to:► Preparing Go-to Market Digital plans, Advertisements, Press Releases, Newsletters, Digital film concepts► Leading key digital accounts for some reputed clients including Godrej Properties, Godrej Interio, Pidilite and Indian Terrain respectively.☞ Key achievements in this role included:► Receiving IDMA 2011 Best Social Media Campaign Award for Nanhi Kali► Building massive HTML 2.0 websites for Godrej in critical timelines and being appreciated and awarded for the same.► Bringing in excellent business via the online media for our clients and improving their business by at least 10% per account managed.

In this role, I worked with the Social media division, primarily devising digital strategies and following up with client and account servicing respectively.I proactively initated the Digital Wing for FCB Interface and was one of the first in the country to initate Influencer programs on Digital Media platforms such as Facebook and Twitter.I contributed towards the Social Media Campaign initiative for Mahindra, which generated 10% of sales in launch month through digital media campaigns & won accolades from the Press.I also headed the digital launch of brands such as Mahindra Xylo, Mahindra Lifespaces, Renault Logan and Kamasutra.☞ Primary responsibilities included but were not limited to:► Leading digital marketing initiatives including SEO, SEM SMM, Influencer Marketing, Content marketing, Campaign development & optimization, CRM, program quality & effectiveness management, data management and marketing automation respectively.► Working in a team of 3 professionals, guiding, mentoring and training junior team members thereby focusing all our activities at achieving organizational goals.► Reporting regularly to senior management using latest tools to ensure consistent performance and upkeeping of KPIs.► Establishing positive reputation for our Co. as well as for client Companies thereby also ensuring we maintained quality of services at all times.► Performing all digital media activities as per allowed cyber laws at a global level, so that both domestic and international customers could be effectively served.

Handling 360º communications. Was part of the team Handling Print, Television, Exhibitions etc for Clients such as Indian Oil, SIDBI, BSNL, Started Interactive DivisionInitiated and Lead the Digital wing for various public sector brands.Guiding brand image across all marketing collateral in print and electronic formats especially online. Making digital revenue share grow for the agency to 2% of total revenue