Inma Rodríguez-Ardura, Phd Email and Phone Number
Inma Rodríguez-Ardura, Phd work email
- Valid
Inma Rodríguez-Ardura, Phd personal email
I am a dedicated expert in Digital Marketing and Inclusive E-Learning, with a rich history of impactful contributions and a passion for applying them in the interest of public, non-profit, and commercial organizations. My career has taken me to diverse corners of the globe and playing academic roles at world-class higher education institutions such as the University of Oxford, Babson College in Boston, and the University of Miami Herbert Business School.Currently, I serve as a Full Professor of Digital Marketing and lead the Digital Business Research Group at the Universitat Oberta de Catalunya in Barcelona. Additionally, I hold editor positions at flagship journals devoted to digital marketing, and take part in international assessment panels for university study programs and R&D units. I also serve as a Scientific Advisor for the Universidade Aberta's Center for Global Studies in Lisbon, and as a Senior Advisor of the Institute Choiseul for International Policy and Geoeconomics in Madrid.My track record includes authoring numerous scientific papers and books that have played a pivotal role in shaping the discourse on digital marketing. For this leadership in digital marketing research, I have been honored by the Spanish Royal Academy of Economic and Financial Sciences. I frequently share my insights with managers in seminars and keynote speeches, establishing my position as a thought leader within the industry. Furthermore, my unwavering commitment to advancing inclusive online higher education is evident in my advocacy and extensive body of work.My journey is driven by an unwavering dedication to pushing the boundaries of digital marketing and championing inclusive e-learning solutions. If you seek advice or insights in these areas, I warmly invite you to connect with me. Let's stay in touch for groundbreaking advances in the industry, not just following the trends but leading the way. #DigitalMarketing #Elearning #Leadership
-
Catedrática De Marketing DigitalUniversitat Oberta De CatalunyaBarcelona, Ct, Es
-
Full Professor Of Digital MarketingUniversitat Oberta De Catalunya Jan 2020 - PresentBarcelona, Catalonia, Spain➤ First female scholar with a full marketing professorship position at a Catalan university. Research primarily focused on digital channels and e-retailing, customer experience in e-commerce, and e-learners’ inclusive immersive experiences. Widely recognized and cited, with a number of citations in Google Scholar and h-index and 5-year h-index values substantially higher than the average obtained for the heads of the top 30 academic marketing departments in the world (as ranked by Soutar, Wilkinson & Young in 2015).➤ Developed 26 R&D projects funded by local, European, and international agencies. Published 47 scientific articles in indexed journals (31 as lead or corresponding author and 21 as sole author or with only one co-author), ten book chapters, and 19 books (six as sole author, two as co-editor and five as lead author). ➤ Edited and authored 36 e-learning resources (excluding translations, reprints, and business cases). Designed, organized, and supervised 37 master and undergraduate online marketing courses with consistent top ratings for academic performance and student satisfaction.
-
Director Of The Digital Business Research GroupUniversitat Oberta De Catalunya Feb 2012 - PresentBarcelona, Spain➤ Leadership, direction, and budget oversight for the Digital Business Research Group – successively recognized as a ‘consolidated research group’ by the Catalan Government in Spain. Rebranded and repositioned the group in management knowledge areas and restructured its activity around four lines of research into digital transformation.➤ Coordinated a multidisciplinary team of 10-17 UOC researchers, five associate researchers, and 14 predoctoral researchers.➤ Approximately €3.48M in research support attracted from local and international agencies (in the EU and USA); 500% increase in team members’ research merits; 16.67% average annual growth rate in papers published in JCR journals.
-
Associate Professor Of MarketingUniversitat Oberta De Catalunya Dec 2007 - Dec 2020Barcelona, Catalonia, Spain
-
Director Of The Doctoral Program In Information And Knowledge SocietyUniversitat Oberta De Catalunya Nov 2008 - Nov 2009Barcelona, Spain➤ Designed and implemented a new organizational model, a new curriculum, new rules and regulations, and a new international grant program for doctoral studies to ensure: 1) an access process competitive and judged on excellence and merit; 2) a supportive and collaborative expert structure for the successful development of doctoral dissertations; 3) training and research itineraries in sync with doctoral students’ needs and interests, and the program’s goals; 4) the continuing supervision, assessment and monitoring of students’ activities; 5) the proper coordination of doctoral theses’ supervision and development.➤ Supervised two associate directors, an assistant director, 20 predoctoral fellows, and 25 to 28 doctoral supervisors. Provided academic support for 77 doctoral students per year; coordinated major research seminars and workshops, both online and in-person, and chaired the University Doctoral Commission. Served as academic liaison to the Internet Interdisciplinary Institute's Director and the Research Vice-Chancellor.
-
Director Of The Master’S Degree Program In Information And Knowledge SocietyUniversitat Oberta De Catalunya Nov 2008 - Nov 2009Barcelona, Catalonia, Spain➤ Redesigned the master curriculum to enhance students’ knowledge and competencies in research design and advanced qualitative & quantitative methods, and to facilitate access to doctoral studies.➤ Reorganized the office to include an associate director position. Oversaw the faculty team (comprised of 22-23 full-time faculty, four tutors and 31-32 lecturers) that served 391-457 students per year. Chaired the Master’s Studies Committee.
-
Academic Director Of The Master'S Degree Program In Marketing ManagementUniversitat Oberta De Catalunya Sep 2003 - Feb 2009Barcelona, Spain➤ Developed the master curriculum (and two related postgraduate diplomas) and staffed the programme. Responsible for 160-172 master students per year. Largest master program in enrolment generation at the Faculty in Economics and Business in 2005/06, 2006/07 and 2008/09.
-
Assistant Professor Of MarketingUniversitat Oberta De Catalunya (Uoc) Jan 1999 - Nov 2007Barcelona, Spain
-
Director Of The Bachelor'S Degree Program In Marketing And Market ResearchUniversitat Oberta De Catalunya Mar 2002 - May 2006Barcelona, Spain➤ Developed an innovative, pioneering curriculum that offered an integral view of omnichannel marketing and the first concentration (in Catalonia and Spain) in digital marketing and e-commerce. Most enrolled marketing bachelor program at both Catalan and Spanish levels (in 2006/07 it attracted three times more students than the second marketing program in terms of enrollment).➤ Provided educational leadership for 790-927 undergraduate marketing students per year. Built a team of 14 tutors and steered about ten full-time professors and 94 lecturers. Designed 13 marketing courses and selected and guided the authors of most of the e-learning resources in marketing.
-
Senior AdvisorInstitut Choiseul For International Politics And Geoeconomics 2023 - PresentParis, Île-De-France, France
-
Assessment And Advisory Board MemberUniversidade Aberta, Center For Global Studies 2022 - PresentLisbon, Lisbon, Portugal
-
Assessment Panelist In MarketingA3Es 2022 - PresentLisbon, PortugalMember of the panel for assessing and accrediting online study programs in marketing at Portuguese Higher Education Institutions. -
International Evaluation Panelist In Management ResearchFundação Para A Ciência E A Tecnologia (Fct) Nov 2019 - PresentLisbon, Lisbon, PortugalMember of the International Panel of Experts specializing in Management for the Foundation for Science and Technology of Portugal — the R&D support agency attached to the Ministry of Science, Technology, and Higher Education of Portugal. Assessed all Portuguese R&D units in the field of Management. -
Associate EditorBehaviour & Information Technology Oct 2019 - PresentLondon, United KingdomPremier journal for scientific papers on usability and user experience, user-centered design, and the social and business facets of the digital world (+3.7 JCR impact factor). Associate Editor covering the area of digital marketing and online consumer behavior.
-
Co-EditorJournal Of Theoretical And Applied Electronic Commerce Research May 2018 - PresentTalca, Maule Region, ChileAfter serving as an Editorial Board member, and a Guest Co-Editor, joined as a Co-Editor. JCR impact factor increased from 0.833 (2018) to 5.6 (2022).
-
Part-Time Lecturer In MarketingUniversity Of Miami Herbert Business School Sep 2016 - Jul 2018Miami/Fort Lauderdale Area -
Resident ResearcherInternet Interdisciplinary Institute, Universitat Oberta De Catalunya Sep 2012 - Aug 2013Barcelona, Spain
-
Visiting Professor Of MarketingBabson College Apr 2012 - Aug 2012Wellesley, Massachusetts -
Visiting FellowOxford Internet Institute, University Of Oxford Sep 2010 - Aug 2011Oxford, Uk -
Lecturer In MarketingUniversity Of Barcelona Sep 1995 - Jul 2002Barcelona, Spain -
Lecturer In MarketingUniversitat Oberta De Catalunya Jul 1996 - Dec 1998Barcelona, Spain
Inma Rodríguez-Ardura, Phd Skills
Inma Rodríguez-Ardura, Phd Education Details
-
Summa Cum Laude By Unanimity
Frequently Asked Questions about Inma Rodríguez-Ardura, Phd
What company does Inma Rodríguez-Ardura, Phd work for?
Inma Rodríguez-Ardura, Phd works for Universitat Oberta De Catalunya
What is Inma Rodríguez-Ardura, Phd's role at the current company?
Inma Rodríguez-Ardura, Phd's current role is Catedrática de Marketing Digital.
What is Inma Rodríguez-Ardura, Phd's email address?
Inma Rodríguez-Ardura, Phd's email address is ir****@****uoc.edu
What schools did Inma Rodríguez-Ardura, Phd attend?
Inma Rodríguez-Ardura, Phd attended University Of Barcelona.
What are some of Inma Rodríguez-Ardura, Phd's interests?
Inma Rodríguez-Ardura, Phd has interest in Social E Commerce, E Commerce, Ecommerce, Online Consumer Behaviour, Digital Marketing, Emarketing.
What skills is Inma Rodríguez-Ardura, Phd known for?
Inma Rodríguez-Ardura, Phd has skills like Market Research, Digital Marketing, E Commerce, Research, Marketing Communications, Marketing, E Learning, Higher Education, Online Marketing, Web 2.0, Marketing Strategy, Social Media.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial