Karel Pérez Alejo Email & Phone Number

Amstelveen, NH, NL

Amsterdam Area

Okori Digital is a Micro Agency that, together with partners, provides services on digital marketing. From Strategy to Growth, focused on PPC, Tech and Content SEO (including programmatic), CRO, channel activation and Analytics. Current and recent clients: Puntilla Music, Withlocals, Ebioro / OrunPay, Destino Investments, Travel Impact Lab, The Solar.

Miami, Florida, United States

Hoorn, North Holland, Netherlands

Haarlem, North Holland, Netherlands

💼 Brand and Product Contribution: In charge of shaping the brand, product, and adoption of Ebioro's crypto wallet and the Trilobyte lending platform, leveraging fintech solutions to promote financial independence in Latin American markets.🌐Brand Website Development: Spearheaded the development of Ebioro's brand website.📱 Content & Social Media Strategy.

Miami, Florida, United States

🎵 Cuban Music ChartsDesigned, coded, maintained, and published the first Cuban Music Charts utilizing streaming data from YouTube and Spotify. This initiative provided insights into listener preferences and artist popularity, influencing strategic decision-making in promotion and artist development.💰 Royalties and Catalogue ManagementOversaw the royalties.

Haarlem, North Holland, Netherlands

Early-stage co-creation and execution of the Entrepreneurial Operating System (EOS), including defining its traction components, articulating vision and mission, establishing KPIs, and developing rollout plans.Collaboratively managed the creation and implementation of the brand identity, overseeing and directing creative partners to ensure the embodiment.

Eindhoven, North Brabant, Netherlands

Co-managed six-figure budget Google Ads campaigns, successfully increasing ROAS by 1.5x through strategic use of tools like Optmyzr and Channable.Engineered and launched an automated system designed to streamline the localization of content, ensuring SEO readiness across various languages and regions. Developed and proposed UX/UI and Conversion Rate.

Amsterdam, North Holland, Netherlands

Responsibilities: - Customer acquisition through SEO, SEM, and Social. - Online Lead generation, routing and scoring. - Customer Journey design and implementation - Brand reputation management. - Conversion Optimization for the main brand site and booking process pages on 4 product segments: Tours, Hotels, Excursions, and Car Rental - Web analytics for a.

Havana, Cuba - Amsterdam, Netherlands

Responsible for Customer Acquisition and advertising, including: - Search Engine Optimization for a network of 20+ sites in 6 languages. - Google, Bing, and Facebook advertising campaigns full lifecycle, from audience research to conversion tracking and ROI/ROAS optimization. - Contracting and management of external providers, creatives, agencies for.

Havana, Cuba

Responsible for the brand creation, website platform and domain migration, coordination of web development, editorial management, advertising, traffic growth, social media management. Lahabana.com was a destination focused platform that included a city guide, events calendar, and a monthly magazine.

Havana, Cuba

Havana, Cuba

Web development team leader, web site quality assessment, search engine optimization, social media strategy planning, web analytics.

Havana, Cuba

Undergraduate Courses lecturer on different topics including: Materials Science, Concrete Technology, Marketing and Statistics. Research activities on projects related to Sustainable Construction, Ecological Cement based Binders and Digital Image Processing on Concrete Applications.

Worked as Assistant with Senior Editor Pedro Suárez. Music DVDs, Video Clips, Documentary and Movie Trailers.

Hidraulics Research Group developing virtual labs on channels simulations. 2000-2003Geoscience Research Group. Forest Fire Risk and Expansion Modeling trough GIS. 2004University Media Group. 2004-2005

Civil Engineer, Construction

Preuniversitary, Sciences