Iromie Weeramantry Email and Phone Number
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Cross-industry marketing leader and change agent with deep expertise in branding, demand generation, digital, CX/UX design and communications. Proven success helping global Fortune 100 clients and smaller companies successfully adopt digital strategies to drive awareness, sales, customer satisfaction and retention in an integrated, cost-effective, brand-enhancing way. Strong experience in the technology, datacenter, network, security, cloud and telecommunications space. • Digital strategist: Transforms business requirements and user insights into innovative digital strategies (web/mobile/social/search) that drive optimal customer experiences and outstanding measurable business results. Adept at defining framework, KPIs, roadmap, strategy, content, processes and resources needed for digital transformation.• B2B brand and product marketing specialist: Expertise in brand and product positioning and messaging, and defining integrated marketing strategies and campaigns across digital and traditional, organic and paid channels to drive leads and revenue in support of product go-to-market plans. Skilled in use of marketing automation to drive conversions.• Digital design and UX pioneer: Extensive experience in UX strategy, design and management including user research, information architecture, user interface and interaction design, visual design and creative direction. Developed and taught first digital design courses at NYU's Interactive Telecommunications graduate program.• Cross-functional leader: Culturally sensitive, dynamic leader and manager who enjoys building teams and relationships, collaborating and generating excitement and consensus for innovative ideas in highly matrixed environments. Strong program manager who drives complex global projects from concept through execution, inspiring internal and agency teams to deliver world-class deliverables on time and on budget.• Outstanding communicator: Thought leader with exceptional written and verbal skills and ability to present, influence and act as a change agent. Experience defining content strategy to support customer journeys and authoring a range of materials including blogs, press releases, strategy documents and sales pitches.
Nyi
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Vp, Marketing - Data Center, Cloud, Network SolutionsNyi Aug 2017 - PresentNew York, UsResponsible for integrated marketing strategy, brand and product positioning, demand generation campaigns, web and mobile presence, content and SEO strategy, PR, UX/CX, sales enablement and martech for this global provider of hybrid infrastructure and managed network, security, and disaster recovery services, reporting to Co-Founder and COO.
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PrincipalI.M. Weeramantry Strategic Consulting Sep 2016 - PresentCreate optimal digital brand experiences, campaigns and processes to drive growth for global companies offering IaaS, NaaS, security and other technology solutions. Services include: Brand, digital, UX and marketing strategy, design and content audits, business and user requirements analysis, product marketing, campaign development, analytics, digital marketing (web/mobile/social/SEO/SEM), creative direction, CX/UX design, sales enablement, content strategy, PR and communications.
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Marketing And Communications LeadNomad Futurist Mar 2020 - PresentWaikoloa , Hi, Us -
Senior Director, Digital Marketing StrategyNtt Communications Apr 2014 - Aug 2016Tokyo, Chiyoda-Ku, JpIdentified business gaps and opportunities, defined strategy and roadmap, and implemented effective global and local digital initiatives to support marketing, sales and business development.• Led global web redesign in 15 countries and 10 languages, transforming an outdated, inconsistent web presence into a mobile-friendly, contemporary, client-centric one that reflects the company’s position as a leading global provider of technology solutions including cloud, data center, networking and security. Led to 35% increase in web-generated leads in the US alone. • Responsible for content strategy and messaging direction• Persuaded Headquarters in Tokyo to create a more collaborative web governance model that gives geographic affiliates a stronger voice in Web decision-making. • Provided digital, messaging and creative support for a range of marketing campaigns. • Developed a sales enablement app that had a 100% adoption rate. • Established Search Engine Optimization (SEO) Program that tripled US traffic and leads and served as a model for global use.• Developed, directed and managed a world-class ecosystem of agencies and vendors. -
Global Digital Marketing Strategist, Systems And Technology GroupIbm 2007 - Mar 2014Armonk, New York, Ny, UsDefined and implemented digital marketing strategies and tactics (Web, Mobile, Social, Search) that drove global awareness, consideration, demand generation and significant revenue for IBM System Z Mainframe and IBM System x servers. Strong focus on measuring success through metrics tracking and analysis. Supported business requirements from over thirty stakeholders and motivated internal and external teams to collaborate and deliver innovative organic and campaign solutions in a complex matrixed global environment. Pioneered mobile marketing activities for IBM by defining, designing, managing and launching IBM’s first enterprise mobile app, STG Mobile Quick Reference app for sellers, customers and business partners. -
Global Web Strategy And User Experience Leader, Ibm.ComIbm 1999 - 2007Armonk, New York, Ny, UsAdvanced IBM’s external global web presence and helped establish UX practice through a range of pioneering digital design and strategy leadership roles that drove a unified, customer-centric “One IBM” experience in 72 countries.Chief Global Web Strategist (2003-2007) Led team of five strategists in cross-company requirements process and defined global UX Strategy for groundbreaking IBM OneXperience Web Redesign, which introduced task-based navigation and personalization to ibm.com. The initiative enhanced 1.6M web pages worldwide, led to a 400% increase in traffic to commerce pathways and a SiteIQ award for customer-centric design. Collaborated closely with technical team (using Agile) and agency on execution. Global Information Architecture Director (2001-2003) Hired, mentored and managed a team of ten information architects to support a range of critical ibm.com functions including search, personalization and technical support, ensuring intuitive user pathways for pre- to post-sales activities. Developed global user interfaces, navigation systems, nomenclature and associated standards. Led information architecture and related standards for key worldwide redesigns, promoting worldwide consistency.Senior Global Creative Director (1999-2001) Led development of global design strategy and standards for the IBM brand on the Web. Created consistent, scalable design system that supported requirements of all IBM business divisions including Systems, Software, Services, Financing, Partners and Support. Managed internal creative team, contract artists, and digital agencies. Trained worldwide Web user experience community in use of new user-centered design standards. Led cross-company editorial team in defining strategic criteria for inclusion of content on the ibm.com homepage.
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Program Manager For Ibm Global Industries, Ibm Corporate Internet ProgramsIbm 1998 - 1999Armonk, New York, Ny, UsProvided web strategy, design and management for IBM business units focused on marketing and selling integrated solutions to a range of industry and public sector customers.
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Creative Director, Ibm North America Internet ProgramIbm 1997 - 1998Armonk, New York, Ny, UsCreative direction, content strategy, user experience and IBM branding, legal and privacy standards compliance for IBM North America Communications internet and intranet sites.
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Adjunct Assistant Professor Of CommunicationsNew York University 1994 - 1999New York, Ny, UsCreated and taught graduate-level courses for the Interactive Telecommunications Program at NYU's Tisch School of the Arts. The courses addressed both conceptual and technical issues involved in designing for an interactive digital environment. -
Director Of Design ServicesDdb Needham Worldwide / Online Magic Apr 1996 - Aug 1997Creative direction, management and hands-on design for Online Magic, a fast-paced international Web production and design agency. Established eight-person design department and standards for New York office. Produced information design, navigation, and interface design for a range of clients including The Economist, The Journal of Commerce, Cigna Healthcare, The Kaiser Family Foundation, GT Interactive Software, Michelin and Proctor and Gamble.
Iromie Weeramantry Skills
Iromie Weeramantry Education Details
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New York UniversityInteractive Telecommunications -
The Johns Hopkins UniversitySocial And Behavioral Sciences
Frequently Asked Questions about Iromie Weeramantry
What company does Iromie Weeramantry work for?
Iromie Weeramantry works for Nyi
What is Iromie Weeramantry's role at the current company?
Iromie Weeramantry's current role is B2B Marketing Strategy Leader | Digital Marketing | UX/CX Design | Demand Generation | Brand Marketing | Product Marketing | Partner Marketing.
What is Iromie Weeramantry's email address?
Iromie Weeramantry's email address is ir****@****ibm.com
What schools did Iromie Weeramantry attend?
Iromie Weeramantry attended New York University, The Johns Hopkins University.
What skills is Iromie Weeramantry known for?
Iromie Weeramantry has skills like User Experience, Information Architecture, Digital Strategy, Digital Marketing, Strategy, Content Management, User Interface Design, User Centered Design, Web Analytics, Demand Generation, Analytics, Seo.
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