Yahoo Taiwan Sports Monetization- Fulfilled advertisers’ marketing needs in sports and monetized Yahoo Taiwan Sports by curating sports games reports and sportsman monthly magazines.

Yahoo TV Monetization- Yahoo TV website revamp- Yahoo TV live show events curation

Yahoo Taiwan News Monetization- Monetized Yahoo Taiwan News and created sales deals through customized news topics development, product placements, event marketing, content marketing and exclusive ad sponsorship.- Acted as a trusted advisor and digital marketing consultant to clients and internal team. Worked with direct sales and vertical planners to develop pitch materials that compellingly articulate the value proposition of Yahoo Taiwan News from all kinds of topics.

NFT(Non-fungible tokens) Monetization

Yahoo TV Monetization- Produced and monetized Yahoo TV Mickey live show(佼心食堂), Jesse Tang show(唐綺陽談星室), Money Power live show(進擊的荷包), Stock live show(股市小葉問), EYE CTV debate(央視鬥風向), and Yahoo creator program by releasing sales packages and attracting advertisers’ sponsorship.

Yahoo Taiwan Front-page and Mobile ad product planning

Video Solutions, Media Sales- Challenged the status quo with the launch of Yahoo TV to deliver long-term profitable growth. Drove direct sell-through of Yahoo TV video content.- Led cross-functional teams, influenced key strategic initiatives to gain users and identified factors most important for video revenue growth by evaluating live content opportunities, developing pre-sell toolkits and sales kits, and 100% delivering clients’ campaigns.- Executed different kinds of monetization strategies including ad sponsorship, real time marketing, social marketing and partnership with large clients and publishers. - Identified ideal selling strategies of live shows and video content by choosing top-tier local clients that suited the events and Yahoo TV brand. Turned clients’ brief to reality with online-offline combination. Proposed Yahoo branding concerts and Ho-hai-yan Rock Festival to key account. Advocated for client brands using Yahoo’s media power and upselling the sponsorship revenue to 10x.- Coached a new hire to take initiatives to monetize CPBL (Chinese Professional Baseball League) by supervising the pre-sales and post-sales process. Attracted sponsorship for HBL (High School Basketball League) with YoY 126% revenue growth.- Launched go-to-market programmatic ad platform “BrightRoll”. Executed third party tracking (comScore vCE) campaign delivery validation and conducted troubleshooting all delivering issues to optimize pre-roll ad service.

Strategy Planning, Media Sales- Planned and executed projects and online campaigns, cooperating with multiple functions from sales team, technical team, content providers, and vendors.- Emphasized product strengths by market facts and internal/external insights to help sales plan key account strategy.- Wrote proposals such as Olympic projects and drama title sponsorship with 100% STR. Integrated multiple solutions and distinguished Yahoo from other competitors. Launched “Cheer for Taiwan” campaign site by interviewing 50 Taiwanese olympians and had 525% page view KPI achievement rate.

- Surveyed and analyzed market information to produce monthly and quarterly reports to retailers- Created the standard operating manuals for reports to increase efficiency- Presented to manager on year-cycle retailers’ DM research