Iron Shabtai's career as a manager and a senior consultant consists of more than 23 years experience in executing and leading multi disciplinary projects in the fields of organisational excellence, strategy, urban strategy, change management and problem solving. Iron is experienced in leading departments and teams of diversified workforce including high educated-skilled project managers, bankers and local & foreign consultants. His problem solving abilities, methodical approach and business development orientation lead him to support the development of several large mixed-use business districts and some other cities’ challenges, gaining massive knowledge and experience in Smart Cities best practices and urban strategy consulting. As a partner in a family owned business, Iron also supports B2B international collaboration and trade.Iron also plays the bass since 1994. His rock band Synergia, active since 2003, has been nominated "The best band"&"The most popular artist" awards for 2 consecutive years in Israel (2007/8). The band released 5 albums and dominated the Israeli national charts. Specialties:Problem Solving,Urban Strategy,Business development and sales orientation,Project management,Smart Cities,Branch networks and retail design,Methodologies & processes in financial corporates, Operation & Cooperation, Management and change management consulting, "Finding a needle in a haystack", Employee empowerment and coachingBass playing