Bryon Sheffield

Bryon Sheffield Email and Phone Number

Chapter 4: Skyfall @ Advisor
Orlando, FL, US
Bryon Sheffield's Location
Orlando, Florida, United States, United States
About Bryon Sheffield

I'll answer to Bryon (mom still calls me that), but most folks call me Shef.Here are three things about me that could help us connect:1. I'm a marketer. Almost 30 years under my belt. I've done my thing for companies of all shapes and sizes, from pre-seed start-ups to multinational enterprises. I've grown audiences, built communities, and delivered revenue for everything from mattresses to Master's degrees, credit scores to Converse. I've worn hats across the spectrum of marketing disciplines as well as a few outside of it. It would be absurd to suggest I've seen it all, but I've definitely seen a ton. And, I've seen it from both sides: success and failure. 2. I'm an entrepreneur. I crave building. Right now, I'm building Crow Haus with my 5th grade bestie, Emma. We were only 10 then, so it's not odd we missed the universe's signals. We're not 10 anymore and we've come to believe there is a better way to build businesses. Just because something works doesn't mean you should do it. Money is not the final answer. We have an opportunity and an obligation to build things that put good in the world. If you're building something like that and need help making it profitable so you can sustain the positive impact, we're open for all sorts of engagements.3. I'm a philosopher. I enjoy spending time in deep thought and discussion about a wide range of topics, especially those related to how we build businesses, how business should be as much art as science (if not more), and how we continue to fail at using business to elevate humanity. I believe deeply in the power of curiosity, equity, and love, despite the fact that those core beliefs and many of their corresponding values (like kindness) are used as platitudes or punchlines. I am optimistic about the future and relish the opportunity to convince skeptics.How can I help you?

Bryon Sheffield's Current Company Details
Advisor

Advisor

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Chapter 4: Skyfall
Orlando, FL, US
Bryon Sheffield Work Experience Details
  • Advisor
    Chapter 4: Skyfall
    Advisor
    Orlando, Fl, Us
  • Soccer Parenting
    Chief Growth Officer
    Soccer Parenting
    Orlando, Fl, Us
  • Crow Haus
    Founder + Strategy Director
    Crow Haus May 2024 - Present
    Los Angeles, California, Us
  • Soccer Parenting
    Chief Marketing Officer
    Soccer Parenting Jul 2023 - Jun 2024
    Richmond, Virginia, Us
  • Sideboard Ventures
    Fractional Cmo / Head Of Marketing
    Sideboard Ventures Jan 2021 - May 2024
    Marketing consultancy focused on driving growth for early-stage companies.
  • Supply Factory Brands
    Vp Of Marketing
    Supply Factory Brands Jan 2022 - Jan 2023
    Brooklyn, Ny, Us
  • Nakedwines.Com Usa
    Director Of Growth
    Nakedwines.Com Usa Jul 2020 - Dec 2020
  • Leesa Sleep
    Head Of Performance Marketing
    Leesa Sleep 2019 - 2020
    Glendale, Arizona, Us
  • Foot Locker, Inc.
    Senior Director, Digital Experience
    Foot Locker, Inc. 2018 - 2019
    New York City, New York, Us
    Recruited to lead digital experience as part of an enterprise-level shared digital services group. Role focused on site merchandising and digital optimization, with specific emphasis on launching new products, delivering personalized experiences and optimizing visitor conversion.
  • Office Depot
    Senior Director, Customer Strategy
    Office Depot 2015 - 2017
    Boca Raton, Florida, Us
    Defining a consistent and relevant way to communicate with customers across three distinct sales channels is hard, especially for a 30-year old company set in its ways. I brought a unique customer contact strategy to Office Depot, successfully piloted its operation and defined a three-year roadmap for ongoing development.As a result, programs planned and coordinated by my team delivered $48MM in incremental sales, which exceeded targets by 60%.
  • Fico
    Senior Director, Consumer Marketing
    Fico 2012 - 2015
    Bozeman, Montana, Us
    For several years FICO's consumer business had been in decline. By the time of my arrival all consumer marketing had been eliminated. I resurrected the department by rebuilding the team and relaunching performance and partner marketing programs. We spent the next three years growing consumer revenue across both transactional and subscription products while launching the company's first new consumer products in over 7 years and re-launching the consumer-facing website. As a result, my team grew net new revenue by 26% in the first year after 4 years of decline with 85% contribution margin on incremental revenue.
  • Rimm-Kaufman Group
    Director Of Seo
    Rimm-Kaufman Group 2011 - 2012
    Driver of SEO strategy and team development for full-service digital marketing agency.
  • Hsn
    Sr. Online Marketing Manager
    Hsn 2009 - 2011
    St. Petersburg, Fl, Us
    HSN, an IR500 Top 30 retailer, had a strong and growing team of digital professionals working on the HSN.com business, but lacked true expertise in natural search. My role consisted of both SEO traffic and revenue growth and SEO evangelism across a company with a heavy focus on its television business. By efficiently leveraging limited budget, headcount and agency relationships, we turned natural search into a consistent growth engine for the company and part of the standard marketing conversation.As a result, we grew SEO revenue by 33% during the first year (45% YoY for December), improving contribution margin by 350 basis points.
  • Compass Knowledge Group
    Director Of Search & Interactive Marketing
    Compass Knowledge Group 2008 - 2009
    London, Gb
    Driver of digital marketing strategy. Responsible for team and tactical execution supporting business through paid search, SEO, social, email and affiliate marketing.
  • Travel Holdings, Inc
    Global Head Of Consumer Business
    Travel Holdings, Inc 2007 - 2008
    P&L owner for D2C division of Travel Holdings, including LastMinuteTravel.com and associated web properties. Driver of direct to consumer strategy and business unit collaboration with other corporate functional groups.
  • Lv Interactive
    Founder & Head Of Marketing
    Lv Interactive 2001 - 2007
    Founded boutique agency serving a variety of local and regional businesses. Owned team development and tactical execution, including liaising with clients to define and adapt project requirements. Exited business in 2007.
  • Electronic Arts
    Test Lead
    Electronic Arts 2002 - 2003
    Redwood City, Ca, Us
    Managed full life-cycle game software testing for EA Sports titles on the Xbox.
  • Hancock Information Group
    Project Manager
    Hancock Information Group 1998 - 2001
    Us
    Served as direct client liaison to scope comprehensive marketing engagements and provide periodic status updates. Managed project execution in collaboration with operational and technical resources.

Bryon Sheffield Skills

Seo E Commerce Online Marketing Sem Digital Marketing Crm Analytics Strategy Marketing Strategy Social Media Marketing Project Management Business Development Marketing Leadership Strategic Planning Digital Strategy Customer Acquisition Vendor Management Email Marketing Multi Channel Marketing Team Building Process Improvement Affiliate Marketing Cross Functional Team Leadership Interactive Marketing Product Marketing Direct Marketing Strategic Partnerships Lead Generation Landing Page Optimization Mobile Marketing User Experience Social Media Google Analytics Conversion Optimization Salesforce.com Brand Development Digital Media Coaching And Mentoring A/b Testing Integrated Marketing Customer Experience Content Strategy Brand Management Personalization Online Merchandising Advertising Ppc Management Competitive Analysis Organic Search Search Engine Marketing Search Engine Optimization

Bryon Sheffield Education Details

  • The George Washington University
    The George Washington University
    International Affairs/Sociocultural Anthropology

Frequently Asked Questions about Bryon Sheffield

What company does Bryon Sheffield work for?

Bryon Sheffield works for Advisor

What is Bryon Sheffield's role at the current company?

Bryon Sheffield's current role is Chapter 4: Skyfall.

What is Bryon Sheffield's email address?

Bryon Sheffield's email address is br****@****pot.com

What is Bryon Sheffield's direct phone number?

Bryon Sheffield's direct phone number is +190485*****

What schools did Bryon Sheffield attend?

Bryon Sheffield attended The George Washington University.

What are some of Bryon Sheffield's interests?

Bryon Sheffield has interest in Web Search, Search Engines, Children, Web Page Ranking, Social Services, Economic Empowerment, Search Engine Optimization (Seo), Online Multiplayer Gaming, Web Marketing, Education.

What skills is Bryon Sheffield known for?

Bryon Sheffield has skills like Seo, E Commerce, Online Marketing, Sem, Digital Marketing, Crm, Analytics, Strategy, Marketing Strategy, Social Media Marketing, Project Management, Business Development.

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