Create brand identities, design concepts, infographics, and data visualization

While leading the marketing department implemented a rebranding strategy, changed the brand voice and adjusted visual brand identity to suit new offerings and markets, formulated new brand guidelines for the marketing team to follow. Develop design concepts, provide design direction and strategic approach to communications.

Created a corporate image and built a brand from the time the company was founded until it was successfully acquired. Provided strategic creative guidance for the company’s global presence across web, print, data visualization, and social media platforms. Managed creative staff and art-directed developers. Analyzed marketing campaign performance and made recommendations based on insight gained.

Created a wide range of eye-catching and effective campaigns across various platforms including ads, booths, brochures, packaging, web sites, and online banners. Formulated and designed campaign-style guidelines. Clients: Amgen, Biosense Webster, Coherex Medical.

As a member of the Webmaster team designed and maintained Google's websites, focused on Chrome brand web presence. Collaborated with Marketing and Engineering teams to bring new Google initiatives and updates to life.

Served the largest pharmaceutical advertising medical healthcare agency in the world. Worked on a host of iPad/Tablet applications and print collateral translating marketing goals and vision into compelling, effective visual communications and user experiences.

Worked closely with a team of designers and copywriters to transform concepts into creative and relevant solutions. Conceived, developed, and managed the execution of print ads, storyboards, identities, brochures, presentations, websites and online applications for clients: Paper Mate, Sharpie, Volvo, Beltmann Integrated Logistics, SIRVA, and Allied Van Lines. Art directed in-house and contracted creative talents.

In 2003 I co-founded Kollektiv Design Studio. Continuing in art direction I led a creative team developing multimedia projects, branding and print collateral. Working for museum interactive kiosks I strove to provide powerful relationship between the visitor and the exhibition’s content and form. Collaborated with museums experts to create sophisticated UI and educational games. My projects had been consistently represented at local and international museum conferences such as EVA in Moscow where my work received wide recognition.

Started at Roslinknet, a British-Russian design agency, as a junior designer, which a year later led to an art director role. I was involved in developing integrated communications for business brands, creating relevant, authentic marketing campaigns. Conceptualized, designed and directed annual reports, brochures, posters, websites and presentations. Directed photo shoots, and attended press-checks.