Company: WiAssignments HelpLocation: RemoteDuration: January,2022 – PresentKey Responsibilities1. Campaign Strategy and Execution:Successfully planned, executed, and managed high-performing Google Ads and Facebook Ads campaigns to meet marketing objectives.Developed and implemented strategies to drive traffic, generate leads, and optimize conversions, targeting students seeking academic assistance.2. Creative Ad Development:Created compelling ad copies, videos that aligned with brand messaging and resonated with the target audience.Continuously tested and refined ad creatives to improve engagement and click-through rates.3.Audience Research and Targeting:Conducted in-depth research to identify and segment audiences, ensuring maximum relevancy and ROI.Designed and executed retargeting strategies to re-engage potential leads and boost conversion rates.4. Performance Monitoring and Analysis:Analyzed campaign performance metrics (CTR, CPC, CPA, ROAS) using tools like Google Analytics and Facebook Ads Manager.Delivered detailed reports and insights, providing actionable recommendations to enhance campaign efficiency.5. Budget Optimization:Managed advertising budgets effectively, while maximizing results.Reduced cost per acquisition (CPA) by optimizing ad delivery, targeting, and bidding strategies.6. A/B Testing:Conducted rigorous A/B tests on ad formats, headlines, and creatives to identify high-performing strategies.Leveraged test results to refine and scale successful campaigns.Key Achievements1. Increased lead generation by 15% through strategic ad optimization and audience targeting.Reduced cost-per-click (CPC) by 10% while maintaining high ad engagement.Successfully launched 100+ campaigns that achieved noticeable results.Tools and Platforms Used:Google Ads ManagerFacebook Business ManagerGoogle AnalyticsCanva/Adobe Suite for ad creative designExcel/Google Sheets for performance reporting