Irshad Daftari

Irshad Daftari Email and Phone Number

Marketing Director @ Snippet Ag
Toronto, ON, CA
Irshad Daftari's Location
Toronto, Ontario, Canada, Canada
Irshad Daftari's Contact Details

Irshad Daftari work email

Irshad Daftari personal email

About Irshad Daftari

With 18+ years of experience in marketing, I love to connect the dots between user insights, data and technology to drive revenue, acquire and retain users, and leverage business insights, in B2C and B2B SaaS businesses. I have worked across three primary industries - Education, Entertainment, and News - in cross-functional teams, senior management roles, and advisory positions.As a fractional growth lead - I'm responsible for setting up core marketing campaigns, as well as measurement infrastructure, to acquire, retain and drive revenue and adoption. I have also led large-scale projects and campaigns for ApplyBoard, contributing to an $x M sales pipeline, running campaigns with a 5-6x ROI at Disney, as well as growing The Morning Context to over 20,000 paying subscribers. Some of the important work projects I've led- - Scaling up campaigns to spends of $1M per month across search, social and display, for B2C and B2B- Lifecycle marketing for B2B and B2C - building campaigns and strategies for a 7-8 figure revenue pipeline. - Building a MarTech stack for activating an audience of 30M: Data ingestion from all sources, Google Cloud Ops, connections with major activation platforms including existing DMPs, ML implementation for scoring and building high intent segments. -Churn management and retention for B2B customers by implementing LTV. -Comprehensive SEO strategy and execution for large websites (>3M page views per month)-Webpage development and A/B tests for landing page conversion optimisation, with lifts > 30% on experiments

Irshad Daftari's Current Company Details
Snippet Ag

Snippet Ag

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Marketing Director
Toronto, ON, CA
Website:
snippet.es
Employees:
11
Irshad Daftari Work Experience Details
  • Snippet Ag
    Marketing Director
    Snippet Ag
    Toronto, On, Ca
    View
  • The Morning Context
    Growth And Analytics Lead
    The Morning Context Sep 2019 - Present
    London, England, Gb
    Founding team member, currently in an advisory role. The Morning Context is a subscription-led news website and app, hitting your inbox every day with business stories and a variety of weekly, bi-weekly and monthly newsletters, and is free of bias that traditional ad-funded news media tends to have. Our innovative attempt to bump up subscription and reduce subscription fatigue had led to us receiving funding from the Google News Initiative.
    View
  • Betterwise Learning
    Growth Marketer
    Betterwise Learning Feb 2023 - Oct 2023
    First growth marketing hire - set up core marketing acquisition processes, funnels, drip campaigns and comprehensive marketing tags to acquire new users (students) to online learning platform.
    View
  • Spyscape
    Marketing And Growth Lead
    Spyscape Jun 2022 - Jul 2023
    New York, Us
    SPYSCAPE is a contemporary experiential Spy and superhero museum in New York City, which aims to inspire people to discover their own superpowers! Worked with the CEO to grow brand recall, increase conversions, revenue and launch new products
    View
  • Snippet
    Marketing Director
    Snippet Oct 2021 - Apr 2022
    Snippet is an application that curates insights from leading books to help users lead a better life. I helped in the initial build of the application, from UI/UX, to incorporating Amplitude and Appsflyer. Besides that I set up content marketing, social and performance marketing.
    View
  • Applyboard
    Director, Digital Marketing
    Applyboard Jul 2020 - Oct 2021
    Kitchener, Ontario, Ca
    ApplyBoard is revolutionizing the study abroad process for students - making it easier than ever to search and apply for studying abroad. In my role, I led the digital marketing effort - spanning SEO, SEM, Paid Search, Marketing and analytics, and had full responsibility for the website and blog performance. I led a team of specialists and managers driving all of the digital marketing effort for ApplyBoard.
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  • Pearson
    Market Research Analyst, Media Analytics
    Pearson Apr 2020 - Jul 2020
    London, Gb
    Optimise/manage campaigns by channel, program Business Unit (BU), and location. Using of media and conversion metrics, I worked to determine and optimize the overall investment rates for different programs within a university. I also was a part of the team that implemented Salesforce as the lead CRM and LMS.
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  • The Walt Disney Company
    Head - Digital Marketing, Analytics And Partnerships
    The Walt Disney Company Oct 2017 - Sep 2019
    Burbank, Ca, Us
    In this role, leading digital marketing, partnerships and analytics at Walt Disney Pictures India (Fox Star Studios India), I've led the creation of an audience-first roadmap for the organisation through comprehensive digital transformation. - Driving the transformation of the digital marketing function into an ROI-focused one through a laser-sharp focus on performance marketing and measuring campaign effectiveness. - Driving content marketing and audience engagement, building a cumulative audience of over 50M+ and create value for both organisation and for audience.- Set up a marketing data platform to ingest data from all sources and using machine learning to orchestrate intelligent segments and automate marketing campaigns for these segments. - Undertaking large-scale data partnerships that have high levels of encryption to safeguard privacy.I have also led some memorable digital marketing buzz creating ideas - including a Augmented Reality campaign using Google AR Lens, an online treasure hunt, and some ground breaking innovations in programmatic buying and digital partnerships
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  • International Center For Journalists (Icfj)
    Google Fellow
    International Center For Journalists (Icfj) May 2016 - Oct 2017
    Washington, District Of Columbia, Us
    The ICFJ Fellowship, in partnership with Google and the Knight Foundation, brings a global network of innovation agents. I work with newsrooms in India to help bring the latest in innovation and technology so that they can do better storytelling and engagement. I also organise hackathons and workshops in Mumbai to bring tech + content closer together.
    View
  • Hindustan Times
    Assistant General Manager - Marketing
    Hindustan Times May 2014 - Jun 2015
    New Delhi, Delhi, In
    Key role linking marketing, editorial, sales, circulation and production. Responsibility for all digital marketing for Brand HT and properties.Scaled up digital initiatives, including creative, planning and buying for maximum amplification for edit and brand
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  • Ndtv Worldwide
    Senior Manager - Product And Strategy
    Ndtv Worldwide Jan 2012 - Mar 2014
    New Delhi, Delhi, In
    * Developed a social-media analytics tool to monitor and visualise social media conversations, reach and influencers and generate real-time insight, especially for broadcast. - Pitched to news and entertainment broadcasters such as NDTV, Star, and Astro Malaysia - Pilot with VizRT to develop a news ‘graphics engine’ with live social data for elections packages.- Familiarity with leading analytical tools - Topsy, Mass Relevance, Social Mention, Simplymeasured and uberVU
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  • Star India Pvt Ltd
    Marketing & Communications Manager
    Star India Pvt Ltd Dec 2009 - Dec 2011
    Mumbai, Maharashtra, In
    * Marketing execution for new launches for Star One, launching a total of six new shows - Worked as a project manager, managing teams across production, promotion, operations, presentation and PR to align them to channel-specific objectives - Extensive use of social media for consumer connects as well as show feedback. - Heavy adoption of digital marketing with YouTube, FB and SEM for all tune-in reminders- Conceptualised and executed large-scale on-ground activation and PR activities in several cities across the country * Brand development, implementation and execution for new Star corporate brand and Star HD channels- Formulated positioning and values for Star’s corporate brand and HD channels. Drafted communication from CEO’s office to key stakeholders, and executed launch events for the media and trade.- Worked to set up management dashboards for consumer adoption for Star’s HD channels* Undertook extensive psychographic segmentation study to identify key consumer motivations for viewing content, a strategic shift from a viewership-based approach. - Helped set up India’s largest online consumer panel, with over 75,000 registered members. Made programming feedback available within 72 hours to have a more significant impact on non-fiction programming.
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Irshad Daftari Skills

Brand Management Corporate Communications Strategy Digital Marketing Content Development Marketing Communications Marketing Strategy Management Marketing Consumer Behaviour Business Development Digital Media Networking Competitive Analysis Media Planning Marketing Management Team Management Market Research Social Media Advertising New Media Integrated Marketing Media Relations Content Management Crm Analytics Digital Strategy Public Relations Journalism Social Media Measurement Product Management Brand Development Sem Broadcast Segmentation Corporate Branding Content Strategy Leadership Facebook Online Marketing Online Advertising Mobile Marketing Business Strategy Project Management Writing Social Media Marketing Analysis Customer Relationship Management

Irshad Daftari Education Details

  • Indian School Of Business
    Indian School Of Business
    Strategic Marketing
  • Insead
    Insead
    Business Journalism
  • University Of Mumbai
    University Of Mumbai
    Economics

Frequently Asked Questions about Irshad Daftari

What company does Irshad Daftari work for?

Irshad Daftari works for Snippet Ag

What is Irshad Daftari's role at the current company?

Irshad Daftari's current role is Marketing Director.

What is Irshad Daftari's email address?

Irshad Daftari's email address is ir****@****ail.com

What schools did Irshad Daftari attend?

Irshad Daftari attended Indian School Of Business, Insead, University Of Mumbai.

What skills is Irshad Daftari known for?

Irshad Daftari has skills like Brand Management, Corporate Communications, Strategy, Digital Marketing, Content Development, Marketing Communications, Marketing Strategy, Management, Marketing, Consumer Behaviour, Business Development, Digital Media.

Who are Irshad Daftari's colleagues?

Irshad Daftari's colleagues are Laura Camino Ruiz, Isabel Ruiz, Áreli Fernández López, Oliver Urones García.

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