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Irshad Daftari Email & Phone Number
Marketing Director
at
Snippet Ag
1 work email found
@icfj.org
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing Director
Location
Toronto, Ontario, Canada
Company size
Who is Irshad Daftari? Overview
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Quick answer
Irshad Daftari is listed as Marketing Director at Snippet Ag, a company with 11 employees, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at icfj.org and a matched LinkedIn profile for Irshad Daftari.
Irshad Daftari previously worked as Growth and Analytics Lead at The Morning Context and Growth Marketer at Betterwise Learning. Irshad Daftari holds Pgpm, Strategic Marketing from Indian School Of Business.
Company email context
Email format at Snippet Ag
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{first_initial}{last}@icfj.org
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Profile bio
About Irshad Daftari
With 18+ years of experience in marketing, I love to connect the dots between user insights, data and technology to drive revenue, acquire and retain users, and leverage business insights, in B2C and B2B SaaS businesses. I have worked across three primary industries - Education, Entertainment, and News - in cross-functional teams, senior management roles, and advisory positions.As a fractional growth lead - I'm responsible for setting up core marketing campaigns, as well as measurement infrastructure, to acquire, retain and drive revenue and adoption. I have also led large-scale projects and campaigns for ApplyBoard, contributing to an $x M sales pipeline, running campaigns with a 5-6x ROI at Disney, as well as growing The Morning Context to over 20,000 paying subscribers. Some of the important work projects I've led- - Scaling up campaigns to spends of $1M per month across search, social and display, for B2C and B2B- Lifecycle marketing for B2B and B2C - building campaigns and strategies for a 7-8 figure revenue pipeline. - Building a MarTech stack for activating an audience of 30M: Data ingestion from all sources, Google Cloud Ops, connections with major activation platforms including existing DMPs, ML implementation for scoring and building high intent segments. -Churn management and retention for B2B customers by implementing LTV. -Comprehensive SEO strategy and execution for large websites (>3M page views per month)-Webpage development and A/B tests for landing page conversion optimisation, with lifts > 30% on experiments
Listed skills include Brand Management, Corporate Communications, Strategy, Digital Marketing, and 44 others.
Current workplace
Irshad Daftari's current company
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Snippet Ag
12 roles
Irshad Daftari work experience
A career timeline built from the work history available for this profile.
Growth And Analytics Lead
CurrentFounding team member, currently in an advisory role. The Morning Context is a subscription-led news website and app, hitting your inbox every day with business stories and a variety of weekly, bi-weekly and monthly newsletters, and is free of bias that traditional ad-funded news media tends to have. Our innovative attempt to bump up subscription and reduce.
Sep 2019 - Present
Growth Marketer
First growth marketing hire - set up core marketing acquisition processes, funnels, drip campaigns and comprehensive marketing tags to acquire new users (students) to online learning platform.
Feb 2023 - Oct 2023
Marketing And Growth Lead
SPYSCAPE is a contemporary experiential Spy and superhero museum in New York City, which aims to inspire people to discover their own superpowers! Worked with the CEO to grow brand recall, increase conversions, revenue and launch new products
Jun 2022 - Jul 2023
Marketing Director
Snippet is an application that curates insights from leading books to help users lead a better life. I helped in the initial build of the application, from UI/UX, to incorporating Amplitude and Appsflyer. Besides that I set up content marketing, social and performance marketing.
Oct 2021 - Apr 2022
Director, Digital Marketing
ApplyBoard is revolutionizing the study abroad process for students - making it easier than ever to search and apply for studying abroad. In my role, I led the digital marketing effort - spanning SEO, SEM, Paid Search, Marketing and analytics, and had full responsibility for the website and blog performance. I led a team of specialists and managers driving.
Jul 2020 - Oct 2021
Market Research Analyst, Media Analytics
Optimise/manage campaigns by channel, program Business Unit (BU), and location. Using of media and conversion metrics, I worked to determine and optimize the overall investment rates for different programs within a university. I also was a part of the team that implemented Salesforce as the lead CRM and LMS.
Apr 2020 - Jul 2020
Head - Digital Marketing, Analytics And Partnerships
In this role, leading digital marketing, partnerships and analytics at Walt Disney Pictures India (Fox Star Studios India), I've led the creation of an audience-first roadmap for the organisation through comprehensive digital transformation. - Driving the transformation of the digital marketing function into an ROI-focused one through a laser-sharp focus.
Oct 2017 - Sep 2019
Google Fellow
The ICFJ Fellowship, in partnership with Google and the Knight Foundation, brings a global network of innovation agents. I work with newsrooms in India to help bring the latest in innovation and technology so that they can do better storytelling and engagement. I also organise hackathons and workshops in Mumbai to bring tech + content closer together.
May 2016 - Oct 2017
Assistant General Manager - Marketing
Key role linking marketing, editorial, sales, circulation and production. Responsibility for all digital marketing for Brand HT and properties.Scaled up digital initiatives, including creative, planning and buying for maximum amplification for edit and brand
May 2014 - Jun 2015
Senior Manager - Product And Strategy
* Developed a social-media analytics tool to monitor and visualise social media conversations, reach and influencers and generate real-time insight, especially for broadcast. - Pitched to news and entertainment broadcasters such as NDTV, Star, and Astro Malaysia - Pilot with VizRT to develop a news ‘graphics engine’ with live social data for elections.
Jan 2012 - Mar 2014
Marketing & Communications Manager
* Marketing execution for new launches for Star One, launching a total of six new shows - Worked as a project manager, managing teams across production, promotion, operations, presentation and PR to align them to channel-specific objectives - Extensive use of social media for consumer connects as well as show feedback. - Heavy adoption of digital marketing.
Dec 2009 - Dec 2011
Team & coworkers
Colleagues at Snippet Ag
Other employees you can reach at snippet.es. View company contacts for 11 employees →
IR
Isabel Ruiz
Colleague at Snippet AgBarcelona, Catalonia, Spain, Spain
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LC
Laura Camino Ruiz
Colleague at Snippet AgMora, Castile-La Mancha, Spain, Spain
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OU
Oliver Urones García
Colleague at Snippet AgGreater Salamanca Metropolitan Area, Spain
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ÁF
Áreli Fernández López
Colleague at Snippet AgGreater Madrid Metropolitan Area, Spain
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Isabel Ruiz
Colleague at Snippet AgBarcelona, Catalonia, Spain, Spain
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LC
Laura Camino Ruiz
Colleague at Snippet AgMora, Castile-La Mancha, Spain, Spain
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OU
Oliver Urones García
Colleague at Snippet AgGreater Salamanca Metropolitan Area, Spain
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ÁF
Áreli Fernández López
Colleague at Snippet AgGreater Madrid Metropolitan Area, Spain
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3 education records
Irshad Daftari education
Pgpm, Strategic Marketing
Indian School Of Business
Business Journalists Seminar, Business Journalism
Insead
Ma, Economics
University Of Mumbai
FAQ
Frequently asked questions about Irshad Daftari
Quick answers generated from the profile data available on this page.
What company does Irshad Daftari work for?
Irshad Daftari works for Snippet Ag.
What is Irshad Daftari's role at Snippet Ag?
Irshad Daftari is listed as Marketing Director at Snippet Ag.
What is Irshad Daftari's email address?
AeroLeads has found 1 work email signal at @icfj.org for Irshad Daftari at Snippet Ag.
Where is Irshad Daftari based?
Irshad Daftari is based in Toronto, Ontario, Canada while working with Snippet Ag.
What companies has Irshad Daftari worked for?
Irshad Daftari has worked for Snippet Ag, The Morning Context, Betterwise Learning, Spyscape, and Snippet.
Who are Irshad Daftari's colleagues at Snippet Ag?
Irshad Daftari's colleagues at Snippet Ag include Isabel Ruiz, Laura Camino Ruiz, Oliver Urones García, and Áreli Fernández López.
How can I contact Irshad Daftari?
You can use AeroLeads to view verified contact signals for Irshad Daftari at Snippet Ag, including work email, phone, and LinkedIn data when available.
What schools did Irshad Daftari attend?
Irshad Daftari holds Pgpm, Strategic Marketing from Indian School Of Business.
What skills is Irshad Daftari known for?
Irshad Daftari is listed with skills including Brand Management, Corporate Communications, Strategy, Digital Marketing, Content Development, Marketing Communications, Marketing Strategy, and Management.
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