A seasoned and results-driven professional with over 14 years of experience, I stand as a dedicated professional currently spearheading the role of General Manager within the vibrant realm of the tourism industry. My expertise spans across various facets including Business Development, Sales & Marketing, Operations, Product Development and Account Management within the dynamic landscape of hospitality and tourism sectors.As the face of our organization, I cultivate strong relationships with stakeholders, partners and industry leaders. Representing our brands with integrity and professionalism, I forge meaningful connections that drive collaboration and propel our success.During my tenure, I have successfully managed concurrent roles, steering the Sales & Marketing efforts for a Luxury Boutique Hotel while simultaneously overseeing Sales & Operations as the Market Head of a DMC. These diverse roles have not only expanded my skill set but also deepened my understanding of the intricacies of the industry, empowering me to excel both as a Tour Operator and Hotelier.Whilst I've eagerly embraced every opportunity to absorb and learn in this dynamic and evolving environment, I believe in the potential of people to drive business success. Taking on the reins from my mentor, I dedicate myself to leading a team where I equally embrace the role of mentorship by guiding and inspiring the team to be dedicated in achieving excellence and perfection.Member of the Emerging Leaders Program - Sri Lanka Tourism Alliance
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DirectorTix2GigsDubai, Ae
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Director Product & SalesSqualltec Sep 2024 - PresentDubai, United Arab EmiratesAs Director of Sales at Squalltec, I am responsible for driving strategic growth, building robust client relationships and leading a high performing sales by leveraging innovative solutions.This role is carried out alongside my position as General Manager at Travel Synergies, where I oversee the overall operations and strategy in the tourism industry, allowing me to apply a diverse skill set across two dynamic sectors. -
General ManagerTravel Synergies Nov 2023 - PresentDubai, United Arab EmiratesAfter over a decade of living the dream of a professional travel expert, working for many verticals in the tourism and hospitality sector, I am happy to take a step forward with an exciting opportunity to recreate the art of travel. -
Senior ManagerAcorn Tourism Llc Oct 2022 - Oct 2023Dubai, United Arab Emirates• Manage development and implementation of Business strategy for Inbound, Outbound and Ticketing• Manage product development based on the understanding of the various markets• Establish and maintain an effective marketing and sales strategy to onboard new agents• Develop external relationships and partnerships and represent the company• Involve in the procurement strategies to negotiate best rates and onboard suppliers• Set policies and processes for effective functionality of the business• Oversee recruitment and training of new employees• Evaluate and improve operations and financial performance, while monitoring and reporting company performance
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ManagerDiethelm Travel Sri Lanka Sep 2018 - Nov 2022Sri Lanka•Head of English Speaking Markets, specialized in Australia, Canada, UK and USA. Market Head incharge of B2C, Web and Direct Bookings. •Key Account Manager for the two largest tour operators of the company (based in UK & Switzerland)•Integral part of the Management team providing industry insights and ideologies with an eye for identifying potential businesses and opportunities.•Drive and guide the team in all operational aspects from inquiry to delivery of a memorable tour.•Working together with the Digital Marketing Manager by analysing and understanding the market trends to work on suitable promotions to drive online sales. •Working on Product Developments to enhance conversions from the source market and develop eccentric holiday experiences.•Simultaneously involved in positioning and analyzing potential properties to onboard, as well as implement strategies to develop Sales & Marketing of the villas and boutique properties managed by the group.
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Account ManagerHolidays By Design Feb 2017 - Sep 2018Colombo• Headed overall sales and development.• Maintain relationship with overseas agents, hoteliers and suppliers.• Manage Company accounts with overseas representatives.• Negotiate contracts and agreements.• Ensure timely and successful delivery of solutions according to agentrequirements.• Provide expert on knowledge on high end market with experiential tours and VIP arrangements.
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Business Development ManagerStafford Bungalow Jan 2017 - Apr 2018Sri Lanka•Provided external consultation on overall business development activities.•Conducted research on competitor movements and focus on strategic business development methodologies in terms of revenue growth and increase of market share. •Involved in strategic planning on sales and marketing, pricing and analysis of business performance. •Responsible as the key contact for all Sales & Marketing involvements, deciding on promotions, special rates and handle digital marketing (SEO & Social Media campaigns)
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Senior Tour ExecutiveSri Lanka Tailor-Made Jun 2014 - Feb 2017Colombo•Headed the overall Audley Travel operations including development costing and ground handling. •Overlooked the European market and personalized high-end clientele. •Involved in training and development of new staff.•Ensure high quality service standards and smooth tour operations. •Involved in specialized tour programs to provide agents / clients with eccentric holiday experiences.Other Experience:•Managed tour inquiries of Agents from all parts of the world. -
Tour ConsultantAbercrombie & Kent Oct 2011 - Jun 2014Colombo•Responsible for working with the tour team to achieve the set targets.•In charge of working together with the Abercrombie & Kent Sales and Marketing offices in UK, USA, Australia and India, along with handling all FIT bookings.•Understanding client requirement and planning itineraries to maximize sales.•Maintaining the good rapport with the hotels reservations and sales team.•Correspond with the sales and top management of the hotels and negotiate rates when required.•Design promotional packages for specific market.•All round performer to assist all specific market leaders whenever possible.Other Experience:•Previously handled the Indian, Middle East and Fareast inquiries in order to convert them into confirmed bookings. Brief involvement in the UK Saga, Titan back to back tour operations.•Have represented the organization in overseas sales visit, while communication effectively and maintaining good relationship with overseas agents. -
Tour ExecutiveUnited Holidays Oct 2011 - Sep 2013
Irshad Marleen Skills
Irshad Marleen Education Details
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Business Administration And Management, General
Frequently Asked Questions about Irshad Marleen
What company does Irshad Marleen work for?
Irshad Marleen works for Tix2gigs
What is Irshad Marleen's role at the current company?
Irshad Marleen's current role is Director.
What schools did Irshad Marleen attend?
Irshad Marleen attended Cim | The Chartered Institute Of Marketing, University Of Wales Trinity Saint David.
What skills is Irshad Marleen known for?
Irshad Marleen has skills like Tourism, Vacation, Public Relations, New Business Development, Hospitality, Marketing Strategy, Tour Operators, Hotel Booking, Hospitality Management, Leisure, Hotels, Hospitality Industry.
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