Shams Power, a leading renewable energy developer in Pakistan, has a portfolio of over 30 MW of distributed power. I have played a crucial role in driving the company's growth and success. • Successfully closed contracts worth more than $50 million with leading commercial and industrial players such as Coca Cola, Mondelez, Akzo Nobel, Hyundai, Metro Cash & Carry, and others.• Raised $20 million in financing to scale up our portfolio to 30 MW with Bank Alfalah in an innovative financing structure that utilized a $50 million credit guarantee from GuarantCo Limited, part of the Private Infrastructure Development Group (PIDG).• Signing MOUs for over 200 MW of open access-based opportunities with top national and multinational companies like Pepsi, Coca Cola, Unilever, Nestle, and DG Khan Cement.• Successfully unlocked additional revenue stream through registering and trading the first i-RECs based carbon credits in Pakistan, which added 8-10% to our shareholders' value, and contributed to the country's efforts towards a greener future.• Revamped the branding and marketing of Shams Power to establish it as a leading B2B solar developer, using innovative strategies to promote our brand and increase market share.• Implemented rigorous health and safety measures at the company based on IFC Performance Standards, resulting in a zero-incident record and ensuring the well-being of our employees and contractors.• Spearheaded the development of a comprehensive Environmental, Social, and Governance (ESG) strategy and relevant framework for the company, ensuring our operations align with global sustainability standards and are monitored and reported effectively to relevant stakeholders.• Championed and secured a substantial grant for the Preparing Female Engineers for Clean Energy Jobs initiative, taking a leading role in equipping 150 female engineers with crucial technical and soft skills to enhance their employability in the rapidly growing clean energy sector.

yieldWerx provides the semiconductor industry with an end-to-end yield data management and reporting tool that helps its clients increase yield and reduce their time to market. yieldWerx’ powerful Business Intelligence and Big Data solution enables Product and Test Engineers to gain better visibility of their manufacturing supply chain, improve quality, and make intelligent decisions. Some of the key highlights of my role are• Demonstrated exceptional pre-sales skills, providing compelling product demonstrations to clients across multiple geographies including the US, Europe, China, and Singapore, resulting in increased customer satisfaction and sales growth • Assisted the engineering team in planning development cycles by conducting product-market fit, competitive analysis, and feature analysis to identify growth opportunities and optimize performance.• Designed a pricing strategy after conducting competitor pricing and customer price sensitivity analysis using quantitative and qualitative methods, resulting in increased revenue and customer satisfaction.• Transformed the branding and marketing of yieldWerx by creating a brand persona that resonates with the target market, leveraging product case studies, use cases, and publishing articles in leading semiconductor magazines and technology blogs - elevating the company's reputation and expanding its reach.• Crafted and executed a digital marketing strategy and associated campaigns to generate leads, using a data-driven approach to optimize results and maximize ROI.

Telenor Pakistan, a subsidiary of Telenor Group, is a major mobile data and digital services provider.As a consultant on a project aimed at improving mango exports in Pakistan, I worked closely with Telenor Pakistan to identify and recommend technological and financial solutions for the entire mango export value chain. Our proposed solutions and analysis were instrumental in Telenor Pakistan being awarded a Euro 250,000 grant from GSMA for their m-Agri and MFS program, which will further support the growth of mango exports in Pakistan.• Telenor Pakistan was recommended to partner with players within the Mango export value chain and to provide them solutions to the bottlenecks identified through surveys, farmers visits, fertilizers and pesticides networks and agriculture financing institutions• Solutions were proposed to improve the exports using Telenor’s existing infrastructure of Mobile Financial Systems (MFS), Value Added Services (VAS) and suite of IoT applications.

Coeusol Inc. was founded as an IT solutions & services company with focus on digital technologies. The company aimed to pioneer Mobile, Web, Analytics, Cloud, and Digital marketing development for the SMEs in Pakistan • Worked closely with the product development team on defining the product strategy as per the customer’s requirements and scope of work for each project.• Responsible for the product vision, planning, design, usability, scalability and quality of releases. • Understand the features and changes in product requirements & support the sprint planning and product development exercises.• Prepare use cases, recommend A/B testing and roll-out schedule for each product• Liaise with users and customers, identify and fill product gaps and generate new ideas that improve user experience and drive customer satisfaction.

Providing entrepreneurial training to university students and aiming to build a better startup eco-system in Pakistan. Help start-ups in growing by connected them to experts and mentors. Organized Prime Minister Entrepreneurial Challenge, helped in arranging workshops, training and connecting with investors.

Responsible for porting of Valgrind 3.7.0 to OCTEON II Processors (MIPS Architecture). A project being done for Cavium Inc. Also responsible for testing and industrial documentation of the porting process