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Marina Irupé Mazzaro is listed as Marketing Automation Specialist at ING España & Portugal, a with 777 employees, based in Spain. AeroLeads shows a matched LinkedIn profile for Marina Irupé Mazzaro.
Marina Irupé Mazzaro previously worked as Customer Journey Expert at Ing España & Portugal and Digital Product Owner (Maternity Leave) at Ing España & Portugal. Marina Irupé Mazzaro holds Master Of Business Intelligence And Technology Innovation from Eae Business School.
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Marina Irupé Mazzaro is a Marketing Automation Specialist at ING España & Portugal. She possess expertise in estrategia de mercadotecnia, powerpoint, spss, photoshop, illustrator and 24 more skills. She is proficient in Ingles. Colleagues describe her as "I have been working with Irupé for more than two years and from the very beginning she has shown a deep understanding of her area of expertise being able to guide the rest of the teams and myself through the whole project. Not only she has proved her experience and knowledge but also it is a great professional and colleague. She is really organized and data focus proving all decision and analysis with results and consistent data. She has shown her capability to react to unexpected situations acting quick and also facing the client. Additionally to this last characteristic, for me has being the most important one her positive and strong personality towards the teams and really making impact as a coworker also taking into account the needs' of everyone for developing a great daily work." and "Irupé fue una persona clave en mi desarrollo profesional en Deloitte Digital. He podido aprender mucho de ella referente a la gestión de proyectos, marketing automation y relación con el cliente. Es una persona muy enfocada a la consecución de objetivos, orientada a cliente y que, además, ha podido adquirir habilidades técnicas durante su etapa realizando análisis complejos y extrayendo insights directamente desde un datamart analítico. Es sin duda una persona que enriquece a los demás, comprometida y eficiente. "
Listed skills include Estrategia De Mercadotecnia, Powerpoint, Spss, Photoshop, and 25 others.
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A career timeline built from the work history available for this profile.
Spain
In charge of maintaining and developing new digital features of ING's app, related to customer communication. Coordinating the different teams involved: UX, technical team (front and back end developers) and functional. Developing technical and functional backlog. Responsible also for its communication strategy across digital channels
Spain
Responsible for setting up and developing from scratch a new technical team, in charge of the maintenance and development of new digital features ING’s app. Organizing the new team and its way of working with agile methodology. Developing and planning technical and functional backlog.
Spain
Responsible for coordinating commercial communication strategy across digital channels. Defining customerjourney interactions. Aligning business, technical and marketing teams involved in the campaigns creationprocess to undertand requeriments ans transform them into actions. Negotiating with business areas to definetarget and channels with the objective of being relevant to our customers in each of the interactions with thebank. Advanced campaign analysis (through SQL language and reporting tools) to increase their effectivenessand to identify improvement opportunities.
Madrid, Madrid, España
Responsible for developing marketing automation strategy for clients (Health, Financial Services, Retail).Driving full automated marketing activities: segmetation (through SQL language), implementation (campaigns,customer journeys, scoring models) through Salesforce Marketing Cloud and IBM Marketing Automation Tool,and analyzing. Designing and developing ad-hoc real time dashboard through BI solutions. Responsible foranalyzing cross-campaigns performance, identifying trends and optimizing them through main marketingautomation (and cross-channel) KPIs. Mentoring junior team members in marketing automation, businessanalysis, project management, and marketing best practices.
Madrid Area, Spain
Madrid Area, Spain
Responsible for crafting and implement Marketing Automation solutions for spanish and latin american B2B and B2C clients.Responsible for implementing multi channel campaigns, lead nurturing programs, lead scoring programs, Responsible for solving challenges within a client’s marketing automation instance to provide proactive insights to clients and suggest solutions to any roadblocks in performance of campaigns or projects.Work closely with the IT department in each customer to guarantee a smooth development of projects.Lead Marketing Automation Execution and Management.Analyse marketing automation campaigns performance through its main KPIs and multi-channel ones.
Argentina
Member of the of the Marketo implementation team and CRM integration.Responsible for the marketing automation strategy for university carreers: demand generation, lead nurturing and customer care to support company and business objectives.In charge of planning and execution automated communications programs through Marketo (Marketing Automation Tool) .Responsible for tracking and reporting Marketo outbound automated marketing campaigns.
Argentina
Associate Professor at Comunicaciones Integradas de Marketing Subject.
Argentina
Associate Professor at Marketing de Servicios Subject.
Argentina
Lead generation and lead nurturing through digital marketing channels (email marketing, SMS, etc.). Customerdatabase segmentation. Analyzing and reporting marketing area's activities
Argentina
Executing marketing plan (direct marketing and social media) to promote an AIESEC program. Monitoringactivities.
Member of the national marketing team. Responsible for lead conversion, designing and implementing nationalmarketing strategies. Coordinating national marketing teams. Planning marketing activities to generate newcustomers to the AIESEC database. Inbound Marketing (e-mail and social media).
Member of the regional board. Defining and designing marketing strategy to achieve annual goals. Social Media,email Marketing and off-line marketing.
Argentina
Leading the regional marketing team. Monitoring and analyzing activities.
Argentina
Executing marketing activities (direct marketing and social media) to promote AIESEC’s programs. Monitoringand analyzing activities.
Argentina
Argentina
Argentina
Other employees you can reach at ing.es. View company contacts for 777 employees →
Carmen Rogado
Colleague at Ing España & PortugalSalamanca, Castilla And Leon, Spain
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AG
Alberto Gómez Agustino
Colleague at Ing España & PortugalGreater Madrid Metropolitan Area, Spain
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MD
Maria Do Carmo Carminha
Colleague at Ing España & PortugalRecife, Pernambuco, Brazil
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DL
Danitza Luna Alarcón
Colleague at Ing España & PortugalCajamarca, Peru
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MF
Marta Fernández López
Colleague at Ing España & PortugalMadrid, Community Of Madrid, Spain
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AL
Alberto Lopez Rodriguez
Colleague at Ing España & PortugalMadrid, Community Of Madrid, Spain
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IC
Ignacio Casado De Amezúa
Colleague at Ing España & PortugalGreater Madrid Metropolitan Area, Spain
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ET
Euralia Timaure
Colleague at Ing España & PortugalHanoi, Vietnam, Viet Nam
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EY
Esteban Yusta Muñoz
Colleague at Ing España & PortugalGreater Madrid Metropolitan Area, Spain
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SB
Sergio Berciano Pérez
Colleague at Ing España & PortugalMadrid, Community Of Madrid, Spain
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Quick answers generated from the profile data available on this page.
Marina Irupé Mazzaro works for ING España & Portugal.
Marina Irupé Mazzaro is listed as Marketing Automation Specialist at ING España & Portugal.
Marina Irupé Mazzaro is based in Spain while working with ING España & Portugal.
Marina Irupé Mazzaro has worked for Ing España & Portugal, Ing España&Portugal, Deloitte Digital, Https://Www.Linkedin.Com/In/Irumazzaro/Edit/Position/1185486917/?Editlocale=En_Us#, and Kapturall.
Marina Irupé Mazzaro's colleagues at ING España & Portugal include Carmen Rogado, Alberto Gómez Agustino, Maria Do Carmo Carminha, Danitza Luna Alarcón, and Marta Fernández López.
You can use AeroLeads to view verified contact signals for Marina Irupé Mazzaro at ING España & Portugal, including work email, phone, and LinkedIn data when available.
Marina Irupé Mazzaro holds Master Of Business Intelligence And Technology Innovation from Eae Business School.
Marina Irupé Mazzaro is listed with skills including Estrategia De Mercadotecnia, Powerpoint, Spss, Photoshop, Illustrator, Social Media, Social Media Marketing, and Online Marketing.
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