- Manage the roadmap for Marks & Spencer digital in UAE, Singapore & HongKong. Launched Grocery apps for Dubai, HongKong.- Led the group-wide replatform initiative to migrate the Digital properties on Salesforce Commerce Cloud to custom built ecommerce platform - specifying requirements and themes for the Product teams to implement- Support & lead a team of 2 PMs & 20 devs to manage the digital roadmap of Al Futtaim

- Optimized and finalized the checkout journey for all AFG Digital properties - both web & mobile- Trained teams on Salesforce Commerce Cloud and used it to enable AFG brands go online, faster.- Used Salesforce to extract data and present to the business teams to ensure data driven decisions

- Managed the loyalty program at the store, digital and eCommerce level.- Launched Instant Member Enrollment Registrations ↑150%, Time to Signup ↓ 2mins v/s 14 days) - Improved valid data by over 80% through customer friendly data validation processes- Launched Ambassador App Improved brand specific retention by 20% 4. Worked with internal & external stakeholder to prepare & execute digital roadmaps

Creyate.com - Redefining clothing. By you, for you.A part of Arvind Internet Ltd.

Lenskart.com is India's largest ecommerce website for all your eyewear needs. We provide excellent quality eyewear at less than expected prices, compared to the market rates. Over the last 1 and half years as a product manager at Lenskart.com, apart from the normal product management responsibilities towards tech and business owners, I work with/assist the following depts-1) Customer Support2) Sales dept3) Design + User Experience4) Marketing5) Finance6) Payments7) Analytics8) Content 9) Photography10) OperationsI have overseen two major launches of the websites, one with a new design + infrastructure change and the other with a new responsive UI. Apart from that, countless feature upgrades and seasonal features were launched when required, to assist customers in making an online purchase, such as - "Know Your Frame Size ", "Virtual Try On" etc. In addition to that, deep set funnel analysis and consumer behavior through analytics, was also carried out to understand variations in sales.

Analysed different business and provided the best website solutions for them, including a comprehensive market based study of the competition and steps to better or match the online services provided. Also advised on the requirements and User Interface of the websites.