Key Responsibilities:- Lead strategic initiatives in marketing and digital product management, focusing on innovative technology integration and digital transformation.- Oversee the development and implementation of digital tools and platforms to enhance company operations and customer engagement.Major Projects and Achievements:- Virtual Reality (VR) for Remote Trainings: Spearheaded the development of a VR-based training program, enhancing remote training capabilities and efficiency. This initiative resulted in a significant increase in training engagement and a notable reduction in associated costs.- Augmented Reality (AR) Product Catalog: Initiated and managed the creation of an AR product catalog, transforming traditional marketing materials into interactive, digital experiences. This project boosted customer engagement and product understanding.- Digital Product Management Tool: Led the development of a comprehensive digital tool for efficient management of the company's equipment fleet, incorporating features for documentation handling, version control, and operational tracking. This tool significantly streamlined internal processes and improved equipment utilization.- AI Knowledge Base Chatbot: Directed the creation of an AI-powered chatbot, designed to provide instant, accurate information about the company's services and operations. This innovation enhanced customer service and internal knowledge sharing.- Website Revamp: Managed the redesign and update of the company's website, focusing on user experience, modern design, and enhanced content strategy. The new website demonstrated increased user engagement and improved SEO rankings.- Continuous Marketing Initiatives: Regularly assess and address ongoing company needs in marketing, ensuring alignment with industry trends and company objectives.

Pioneered the creation of Telesport's digital department and production unit, driving the establishment of a proprietary sports streaming network.Strategically identified and secured sports content rights, expanding Telesport's offerings and ensuring a competitive edge in the market.Orchestrated a multi-disciplinary team comprising 30 software developers, 4 motion designers, and 2 digital designers.Led the development of a custom backend infrastructure using Python, enabling seamless integration of interactive features and enhancing user engagement.Utilized Python for software development, Figma for prototyping, and Jira for project management, ensuring efficient workflow and high-quality output.Spearheaded marketing efforts to promote the streaming network, resulting in Telesport becoming the leading sports streaming platform in Russia.Proficient in streaming technologies, including HLS, DASH, WebRTC, RTMP, and SRT.Achievements:Achieved an unprecedented viewership of 33 million people within one month during the Olympic Games, setting a record for Russia.Spearheaded the broadcast of major sporting events, including the Floyd Mayweather vs. Conor McGregor fight, achieving the second-highest viewership of any sporting event in YouTube history.Directed the coordination of worldwide sporting events, achieving record-breaking viewership for the broadcast of the Olympic Games and Dota International 2018.Development Stack and Technologies:Python Software DevelopmentBackend Infrastructure DevelopmentIntegration of Interactive FunctionalitiesStreaming Technologies:HLS (HTTP Live Streaming)DASH (Dynamic Adaptive Streaming over HTTP)WebRTC (Web Real-Time Communication)RTMP (Real-Time Messaging Protocol)SRT (Secure Reliable Transport)Product Management Skills:Requirements GatheringPrioritizationUser Story CreationBacklog Management (Definition and Management of Product Backlogs)Stakeholder CollaborationBusiness Alignment

Largest sports TV Channel in AzerbaijanBuilt and managed a high-performing team of 250 individuals, launching a new TV channel within six months and establishing CBC Sport as the number one TV channel in Azerbaijan.Cultivated productive relationships with industry partners and competitors, maintaining high-level support for day-to-day operations.Successfully maintained the core team, ensuring organizational stability and consistent high performance.

Strategic Planning: Develop and implement comprehensive marketing strategies that align with the league's objectives. This includes market research, brand management, and setting measurable goals.Brand Management: Oversee the branding of the Russian Premier League, ensuring consistency and high standards across all platforms and materials. Develop initiatives to enhance brand loyalty and recognition.Digital Marketing: Lead digital marketing efforts, including social media management, content creation, and digital advertising. Utilize analytics to measure effectiveness and adapt strategies as needed.Sponsorship and Partnership: Identify and secure sponsorship deals and partnerships that align with the league's values and objectives. Maintain and strengthen relationships with existing partners.Event Promotion: Collaborate with teams and other stakeholders to promote league matches, special events, and tournaments. Ensure high visibility and engagement for these events.Team Management: Lead and mentor a team of marketing professionals. Foster a collaborative environment that encourages innovation and excellence.Budget Management: Oversee the marketing budget, ensuring effective allocation of resources and ROI on marketing initiatives.Increased paid subscribers by 600% through innovative in-house production and development of new formats.

The Russian Premier League is the top division professional association soccer league inRussia. It was established at the end of 2001 as the Russian Football Premier League andwas rebranded with its current name in 2018.Duties:Brand strategyIntegrated marketing communicationsBusiness developmentDigital strategy development

Leading provider of outsourced loyalty marketing services for leading Russian retailers andB2C service providers.Duties:Digital strategy developmentTask management within the company as well as outsourcers, monitoring their performanceand meet deadlines.Quality control