Irvan Permana work email
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Irvan Permana personal email
I have a passion for crafting brands from the ground up, recognizing their evolution from single channel to multichannel and now to omnichannel experiences. My expertise spans strategic planning to hands-on implementation, encompassing brand and design development, online-offline communications, omnichannel strategies, and leveraging data and technology to forge connections between brands and consumers.As the author of "Brand is Like a Donut," I share insights from my journey in brand building. My writings on design, branding, communication, consumer journeys, omnichannel experiences, and the intersection of data and technology have been featured in publications such as Kompas.com, Mix Magazine, Brand DNA Magazines, FGD Magz, Versus Magazine, and others.I've been an active public speaker and facilitator for various companies in Indonesia, sharing my expertise. Additionally, I've contributed as a lecturer at the University of Indonesia (2024 – now), Binus University (2008 – 2012), UIC College (2010 - 2011), and LaSalle International College (2007-2008), imparting knowledge and shaping the next generation in the field.
Iris Jakarta
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General Manager Of Crm And LoyaltyIris JakartaJakarta, Indonesia
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General Manager Of Crm & LoyaltyIris Jakarta 2022 - PresentIndonesiaAs a continuation in my career, the management has entrusted me with additional responsibilities to oversee the CRM & Loyalty business unit, in addition to managing my previous business units in brand and retail. As a leader, my role involves planning, managing, and measuring the CRM and loyalty unit. I identify areas for improvement and growth by creating strategies, plans, and programs for service opportunities within the client structure. Utilizing my strong planning and technical skills, I oversee day-to-day operations, guiding teams in program and campaign management, data and system handling, account management, rewards, and operations to ensure projects stay on track.Furthermore, I actively engage with clients and potential clients to develop new business opportunities and convert leads. As part of the Nava+ Group's leadership team, I contribute to setting directions for the company, and I am responsible for monitoring, reviewing, and controlling expenses to optimize fund usage of the business units.
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General Manager Of Brand, Retail And OmnichannelIris Jakarta - Pathfinders (Brand And Retail Omnichannel Unit) 2013 - PresentGreater Jakarta Area, IndonesiaI establish and lead the business unit, overseeing its growth and playing a key role in bridging the connection between brands and consumers throughout the entire journey, from creation to conversion and commercialization. I contribute to the integrated process, encompassing strategic brand development, design implementation, O2O communication, and omnichannel integration. Additionally, I am involved in enhancing client relationships by addressing strategic needs, enforcing best practices, and promptly responding to client feedback.My active involvement includes identifying business potentials, managing resources and processes to manage business operations, and securing revenue. Moreover, I am part of the Nava+ Group's leadership team, contributing to shaping the company's direction.
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Brand Planning DirectorIris Jakarta Jun 2012 - Dec 2012Greater Jakarta Area, IndonesiaMy primary emphasis lies in gaining a thorough understanding of the client's comprehensive business landscape, including its market dynamics and specific needs. This involves a detailed analysis, development, and execution of various components such as brand research, formulation of effective brand strategies, and the creation of well-planned communication journeys. Furthermore, I actively engage with planning teams, fostering collaboration to guarantee the successful delivery of well-suited strategic directions that align with the client's goals and objectives.
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Business And Brand Strategy DirectorIbrand - Integrated Branding And Design Consultant Sep 2003 - Apr 2012Jakarta, IndonesiaI have played a pivotal role in building and establishing ibrand as a prominent branding consultancy in Indonesia. Through strategic approaches and a commitment to excellence, ibrand gained recognition in the competitive branding landscape. In managing the business side, I handle Profit and Loss (P&L) responsibilities, ensuring financial health. I also focus on identifying and seizing new business opportunities, contributing to ibrand's continuous growth. This underlines my dedication to both developing strategic branding tools and ensuring the consultancy's operational success in Indonesia's dynamic market. Additionally, I created the Seven Elements of Branding as a crucial tool for strategic brand development. These elements form a comprehensive framework to build and improve brands on key strategic aspects.
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Branding AnalystMakki Makki Branding Consultant Oct 2002 - Sep 2003Jakarta, IndonesiaI am responsible for keeping an eye on brand movements and market trends to understand changes and emerging patterns. Proactively, I analyze various aspects like brand performance, consumer perceptions, and competition. I actively engage in collaborative efforts with branding analyst teams to propose and implement research plans to gain valuable insights and contribute to developing actionable strategies to improve the brand's market presence, address challenges, and seize opportunities aligned with their goals for continued relevance in the changing market.
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Project Coordinator - Business Analyst - Head Of DesignMarkplus&Co Aug 2000 - Sep 2002Jakarta, IndonesiaI began my career at MarkPlus&Co while I was in university, working part-time in field research to interview consumers. I continued my journey in 2001 by contributing to the company's expansion, establishing MarkPlus&Co in Bandung. This involved planning and coordinating events and seminars, highlighting my organizational skills.In 2001, I took on the challenge at MarkPlus&Co in Jakarta and started a design division where I managed corporate identity projects and publication materials, enhancing the organization's overall design capabilities. During the same year, I was recognized as the Best Presenter, showcasing my proficiency in communication and public speaking.
Irvan Permana Skills
Irvan Permana Education Details
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3.91 - Cumlaude -
Marketing -
St Aloysius High School
Frequently Asked Questions about Irvan Permana
What company does Irvan Permana work for?
Irvan Permana works for Iris Jakarta
What is Irvan Permana's role at the current company?
Irvan Permana's current role is General Manager of CRM and Loyalty.
What is Irvan Permana's email address?
Irvan Permana's email address is ir****@****d.co.id
What schools did Irvan Permana attend?
Irvan Permana attended University Of Indonesia, Universitas Katolik Parahyangan (Unpar), St Aloysius High School.
What are some of Irvan Permana's interests?
Irvan Permana has interest in Design, Brand, Marketing, Soccer, Basket Ball, Creativity, Comunnication, Branding.
What skills is Irvan Permana known for?
Irvan Permana has skills like Brand Management, Design Management, Strategic Communications, Brand Development Strategy, Creative Strategy, Brand Development, Integrated Marketing, Corporate Branding, Creative Direction, Brand Architecture, Strategy.
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