Irving Corzo, Mba Email & Phone Number

Portland, OR, US

Remote

Remote

• Oversee SEO program for a portfolio of fortune 500 companies with a gross value of over $1.5 billion in revenue from organic search. My duties include daily communication, leading weekly SEO meetings with internal.
• Collaborate with various teams to carry out site migrations, content implementations, and other SEO strategies to help improve organic search rankings and traffic.
• Monitor, track, and analyze SEO KPIs on an ongoing basis and generate reports.
• Translate complex SEO information to technical and non-technical stakeholders and help weigh the impact of technical and on-page SEO work on large sites.
• Keep informed on the latest SEO tools and industry techniques and communicate learnings to clients and non-SEO stakeholders.

Salem, Oregon

• Main point person for a varied profile of SEO clients, helping answer questions, scheduling and leading weekly meetings, and maintaining the progress of all action items.
• Prepare written recommendations to help improve organic search performance, delivering and presenting dozens of deliverables to clients every month.
• Assign and track the progress of follow-up action items and deliverables for clients, ensuring all items are completed and delivered on time.
• Manage internal and client-facing roadmaps containing a detailed log of SEO implementations, detailing the purpose, impact, and difficulty of each recommendation from start to finish.
• Daily analysis of organic traffic performance for client websites utilizing several SEO tools such as Google Analytics, Adobe Omniture, Brightedge, Google Search Console, SEMrush, etc.
• Review client-facing deliverables before submission to Account Manager for final reviews, saving them around 1-4 hours per week in the review process.

Bend, OR

• As an SEO Analyst, I interact with internal teams and clients to create strategies focused on improving a business' organic search performance and increasing turnover. My daily responsibilities include:
• Identifying opportunities from a technical SEO and overall digital marketing perspective, and communicating this information to key stakeholders
• Creating professionally formatted deliverables for clients communicating key opportunities identified along with recommendations to help improve natural search performance
• Daily monitoring of site health and metrics utilizing tools such as Google Search Console, Google Analytics, BrightEdge, Google My Business, IBM Coremetrics, and Adobe Analytics
• Having a strong understanding of our clients' core business functions such as their competitive landscape and internal marketing strategies

Salem, OR

• Provide leadership and guidance to seven first year MBA students by facilitating their PACE project which applies a variety of disciplines including marketing, finance, operations, accounting, and data analysis
• Not for Profit Project; seven students work closely with a not-for-profit organization to implement a social media marketing strategy to increase visibility in the Portland Metro area
• New Venture Project; students develop their own venture and have to create a tangible prototype that will be presented to a panel of top-level executives at the end of the year
• Prepare students to present boardroom quality presentations on various Harvard Business Review case studies assigned to them

Portland, Oregon Area

• Conducted extensive research on various SEO strategies and best practices and composed a compelling blog post. My blog was published on the Mad Fish website and is being shared through their social media channels
• Responsibilities included: develop a strong understanding of each client's goals, conduct keyword research and analysis, keeping up-to-date knowledge of current SEO trends and best practices, and learn to analyze.

Salem, OR

• Used CRM software “Fundraiser” to manage stakeholder information, serving as the pinpoint person to create reports for the Executive team
• Managed and coordinated major fundraising events of 2014 with the development team, “Chefs for Liberty House” and “Champions for Children Luncheon”, raising over $256,000 combined
• Conducted market research and developed a marketing strategy for Liberty House’s capital campaign from the ground up, ultimately raising the target amount of $1.5 million and purchasing the intended building for.

Portland, OR

• Collaborated with a cross-functional group to develop a strategic marketing plan for Encore Fellows of Portland, aiming to increase the organization’s clientele and attract corporate sponsors
• Conducted primary and secondary research in the Portland Metro Area, resulting in a strategic marketing plan that has been integrated into Encore Fellows’ business model
• Developed and maintained project plans and schedules, and communicated with a cross-functional group to ensure deliverable expectations

Salem, OR

• Audited confidential files to ensure they were up to date and revamped the physical filing structure, resulting in an organized filing system easily accessible by the Financial Aid office
• Managed and audited the entire filing system in the university’s Human Resources department, creating an updated and secure filing system

• Advised more than 150 incoming students to select an optimal academic course plan, registering all 150 students for their Fall Semester classes

• Communicated with approximately 30 Oregon constituents daily, addressing their concerns via email and phone. Completed all deadlines necessary for projects

Tucson, Arizona Area

• Volunteered in Tucson, Arizona to engage in social justice issues affecting immigrant communities, providing food, supplies, and refuge to homeless and low-income families

Master Of Business Administration (Mba), Marketing And Operations Management

Activities and Societies: NSHMBA

Bachelor Of Arts (B.A.), Spanish, International Studies, Economics

Education record

Studied abroad in Granada, Spain for a semester. I took a variety of politics, Spanish literature, and Spanish grammar classes.