Matt Irving Email & Phone Number

Toronto, On, Ca

Toronto, Canada Area

Work cross-functionally across CF retail and office properties in order to deliver non-leasing revenue through media sales, sponsorships, vending services and retailer support. Manage CF's national media partnerships, digital and static media assets, content strategy and execution for internal and paid campaigns. Develop and execute integrated sponsorship opportunities with retail partners and third parties that elevate CF marketing experiences. Lead and manage additional revenue-generating… Show more Work cross-functionally across CF retail and office properties in order to deliver non-leasing revenue through media sales, sponsorships, vending services and retailer support. Manage CF's national media partnerships, digital and static media assets, content strategy and execution for internal and paid campaigns. Develop and execute integrated sponsorship opportunities with retail partners and third parties that elevate CF marketing experiences. Lead and manage additional revenue-generating partnerships, including ATM services, beverage vending and piloting new types of services. Develop compelling and competitive media and digital product support packages for existing and new-to-market retailers in order to drive traffic and in-store sales.In addition, I am proud to have developed speciality media catalogues for all retail properties, identifying sellable spaces and creating a rate card for each new asset. Show less

Toronto, On

- Developed compelling proposals, presentations and informational assets for new business and re-engagement opportunities. - Created standardized resources and materials for team and organizational use. - Managed and develop new business projects for six American-based offices and office directors.- Worked with co-founder Craig Kielburger to develop materials and ideation for special projects.

Toronto, On

• Lead prospecting and supported the strategy development for new festival partnership opportunities. • Managed relationships for 12 corporate partners and supporters, including print and digital marketing recognition approvals, partnership deliverables and festival activation logistics. • Developed new partnership proposal and ROI calculation templates, partnership sales pamphlet, festival information package and activation management document. • Managed five partner activations… Show more • Lead prospecting and supported the strategy development for new festival partnership opportunities. • Managed relationships for 12 corporate partners and supporters, including print and digital marketing recognition approvals, partnership deliverables and festival activation logistics. • Developed new partnership proposal and ROI calculation templates, partnership sales pamphlet, festival information package and activation management document. • Managed five partner activations and supported four more during the 17-day festival. • Produced 14 comprehensive festival partnership reports, including ROI calculations. • Planned and managed two partnership information and cultivation events. Show less

Toronto, Canada Area

• Managed the stewardship of five corporate partners, including their branding on all marketing materials and site signage.• Coordinated and managed the logistics for over 30 experiential activations throughout the summer festival season and over 10 throughout the winter. • Managed experiential activations during festival weekends; requiring immediate problem solving, multitasking and strong customer service skills.• Worked closely with the marketing department in order to ensure… Show more • Managed the stewardship of five corporate partners, including their branding on all marketing materials and site signage.• Coordinated and managed the logistics for over 30 experiential activations throughout the summer festival season and over 10 throughout the winter. • Managed experiential activations during festival weekends; requiring immediate problem solving, multitasking and strong customer service skills.• Worked closely with the marketing department in order to ensure that marketing plans incorporated all sponsor deliverables.• Developed and maintained an effective system for tracking all marketing materials, signage and photos for use in the production partnership reports. • Produced over 15 comprehensive sponsorship reports annually. • Supported the Development team in the acquisition of new corporate partners and sponsor activations by providing insight into marketing plans and logistics. • Trained and managed two Festival Assistants throughout the summer festival season. • Stewarded over 10 Corporate Donors for the School Visits Subsidy programme. • Assisted the Individual Giving team in the creation, production and execution of fundraising campaigns. Show less

Toronto, Canada Area

• Managed sponsor activations during festival weekends, requiring immediate problem solving, multitasking and strong customer service skills. • Developed and maintained a sponsor deliverables tracking system that is used to produce accurate, detailed and timely sponsorship reports.• Wrote content for and redesigned major partner sponsorship reports.• Lead in the creation and timely delivery of sponsor-related deliverables. • Solicited and stewarded philanthropic donations from… Show more • Managed sponsor activations during festival weekends, requiring immediate problem solving, multitasking and strong customer service skills. • Developed and maintained a sponsor deliverables tracking system that is used to produce accurate, detailed and timely sponsorship reports.• Wrote content for and redesigned major partner sponsorship reports.• Lead in the creation and timely delivery of sponsor-related deliverables. • Solicited and stewarded philanthropic donations from corporate partners. • Managed accurate sponsor branding on all relevant marketing materials, including online, print advertisements and signage.• Created and managed a sponsor activation photo database for internal use. • Proudly took on numerous roles outside of my job description, including numerous administrative responsibilities. Show less

2489 Bayview Ave, Toronto, On, M2L 1A8

• Lead recruitment, organization and event-day management of more than 80 volunteers at the 2011 CFC Annual BBQ and over 40 volunteers at the CFC Media Lab’s prototype launch during Scotiabank Nuit Blanche.• Designed and maintained CFC and event sponsor recognition display.• Developed new spreadsheet to track and easily update sponsor deliverables.• Wrote and assembled post Annual BBQ sponsorship report packages.• Developed and wrote content for Volunteer Coordinator… Show more • Lead recruitment, organization and event-day management of more than 80 volunteers at the 2011 CFC Annual BBQ and over 40 volunteers at the CFC Media Lab’s prototype launch during Scotiabank Nuit Blanche.• Designed and maintained CFC and event sponsor recognition display.• Developed new spreadsheet to track and easily update sponsor deliverables.• Wrote and assembled post Annual BBQ sponsorship report packages.• Developed and wrote content for Volunteer Coordinator manual.• Assisted in the research, creation and distribution of sponsorship packages to prospective donors for the Annual BBQ, Gala & Auction and Worldwide Short Film Festival.• Lead communications with Visa Infinite CFC Insiders’ members.• Redesigned Insiders’ tracking spreadsheet to make it easier to organize and update. Show less

Toronto Community Engagement and Ethnic Events• Lead liaison for Toronto Hockey for Heart Tournament; raised $36,000 over goal of $24,000 through team registration, silent auction, and participant fundraising efforts. • Successfully lead 15 item donation requests for fundraising initiatives. • Lead 25 to 30 volunteers in the selling of 50/50 raffle tickets at various Toronto Blue Jays Baseball games in Spring 2010.• Coordinated communications, item donation, social media and… Show more Toronto Community Engagement and Ethnic Events• Lead liaison for Toronto Hockey for Heart Tournament; raised $36,000 over goal of $24,000 through team registration, silent auction, and participant fundraising efforts. • Successfully lead 15 item donation requests for fundraising initiatives. • Lead 25 to 30 volunteers in the selling of 50/50 raffle tickets at various Toronto Blue Jays Baseball games in Spring 2010.• Coordinated communications, item donation, social media and team recruitment for the 2011 Toronto Hockey for Heart Tournament on a volunteer basis that raised $50,000. Show less

Post, Sport And Event Marketing

Bachelor Of Arts (Honours), History, Political Science

Activities and Societies: Belonged to the 'Trent Historical Undergraduate & Graduate Society'.

Education record

Completed two courses - Introduction to Adobe Creative Suite and Social Media Metrics and Analytics.

Education record