Irving Torres

Irving Torres Email and Phone Number

San Diego, CA, US
Irving Torres's Location
San Diego, California, United States, United States
About Irving Torres

Irving Torres is a seasoned marketing professional with over ten years of experience in creating and executing impactful brand strategies and digital campaigns for E-commerce businesses. He is the founder of Designflare, a productized design service that supercharges E-commerce brands with AI-powered product photography and design. He also owns Irving Torres Branding & Marketing, a boutique marketing agency that offers a blend of branding and digital marketing services for E-commerce brands in the food and beverage and consumer packaged goods space.In addition to running his own ventures, Irving is the Marketing Director for The Pie Hole, a popular southern California bakery chain with eleven dining concepts, franchises, and wholesale partners. He leads the marketing for all aspects of the business, from developing promotions, designing layouts, and copywriting, to managing all digital marketing deliverables, creating branding concepts for new restaurants, and evaluating marketing and campaign performance. He also launched a robust E-commerce marketing strategy that led to over 3M+ Pie Holes being sold. Irving is passionate about developing impactful brands that resonate with customers and drive conversions. He is always eager to learn from industry leaders and stay on top of the latest trends and best practices in E-commerce marketing.

Irving Torres's Current Company Details
Irving Torres Branding & Marketing

Irving Torres Branding & Marketing

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Owner
San Diego, CA, US
Irving Torres Work Experience Details
  • Irving Torres Branding & Marketing
    Owner
    Irving Torres Branding & Marketing
    San Diego, Ca, Us
  • Designflare
    Founder
    Designflare Sep 2023 - Present
    San Diego, Ca, Us
    At Designflare, we supercharge eCommerce brands with AI-powered product photography and design. AI design that sparks conversions. It just makes sense. We're a productized design service with one monthly fee for unlimited access to our designers and AI-powered tech stack. Check us out!
  • Irving Torres Branding & Marketing
    Owner
    Irving Torres Branding & Marketing Jan 2014 - Present
    San Diego, Us
    Irving Torres Branding and Marketing is a Boutique Marketing Agency offering a blend of Branding and Digital Marketing services. They focus on E-commerce brands in the Food & Beverage, and Consumer Packaged Goods space. They're passionate about developing impactful brands. They help businesses in the early stages of their brand maturity—or in the process of re-evaluating their brand—establish foundational elements from the ground up. Irving Torres Branding and Marketing digs deep on the problems that need solving, exploring multiple solutions from their collective ideas and experience. Providing best-in-class service and allowing clients to experience the full value of their expertise every day.Branding services include: Brand Strategy, Naming, Logo Design, Print Design, Packaging Design, Content Creation, Brand Guidelines, and Website Design Marketing services include: Digital Marketing Strategy, Email & SMS Marketing, Digital Advertising, Digital Channel Set-up & Management, Social Media Management, and Content Marketing.
  • Advantage Integrated Solutions
    Digital Marketing And Branding
    Advantage Integrated Solutions Jun 2020 - Present
    Denver, Co, Us
  • The Pie Hole, Los Angeles
    Marketing Director
    The Pie Hole, Los Angeles Jan 2022 - Jan 2024
    Los Angeles, Ca, Us
    Lead marketing for 9 dining concepts, franchise, and wholesale partnersDevelop promotions, design layouts, copywrite, ensure brand cohesionManage all Marketing Deliverables: Graphics, Digital Marketing, Marketing planningCreate branding concepts for new restaurants; including elevation designs, 3D renders, floorplans, graphics, digital/social strategy and website designActively involved in design and creative to keep shops current with trendsLead production and manage collateral pieces for all The Pie Hole locationsEvaluate marketing and campaign performance with media partnersResponsible for all copy and updating all website contentWork closely with the web Team to develop SEO strategyOnline brand and reputation management, including managing Google My Business, Yelp, Apple Business Register, TripAdvisor, NextDoor, etc.Develop and expand email and guest database, create, deploy and manage all email blasts and SMS campaignsProvide social media image content- organize social media contests/giveaways
  • The Pie Hole, Los Angeles
    Digital Marketing Director
    The Pie Hole, Los Angeles Sep 2018 - Dec 2021
    Los Angeles, Ca, Us
  • The Pie Hole, Los Angeles
    Designer
    The Pie Hole, Los Angeles Feb 2017 - Sep 2018
    Los Angeles, Ca, Us
    As a Designer for The Pie Hole, I collaborated with all franchisees across the U.S. on web and print design to ensure we communicated our brand effectively across all mediums to maximize the bottom line. I managed brand assets such as the main website, Shopify stores, in-store and outdoor signage, as well as any video/ display design.
  • Scholly, Inc.
    Email Marketing Manager
    Scholly, Inc. Sep 2022 - Dec 2022
    Los Angeles, California, Us
    Led Scholly's email & SMS marketing strategies, ensuring robust user engagement and conversion for the Scholly Offers platform:Strategic Leadership: Collaborated with sales, marketing, and leadership teams to shape a cohesive email marketing vision. Determined overarching goals and translated them into actionable campaigns, resulting in substantial user engagement and a notable uptick in key metrics such as open rates, CTRs, and conversion rates.Segmentation & Analysis: Spearheaded data-driven segmentation of a 4.5-million-strong user base, unearthing 1.1 million users previously untouched by campaigns. This discovery directly contributed to significant conversion surges and optimized affiliate sign-ups.Content & Production: Orchestrated the end-to-end creation of high-converting emails and SMS, from content generation to deployment. Pivoted rapidly, adapting to evolving strategies and product shifts.Technical Proficiency: Demonstrated expertise in Braze for campaign deployment, ensuring optimal deliverability and updating flows for compliance and partner requirements. Mastered HTML, image optimization, and web accessibility for emails.Process & Workflow: Initiated standard operating procedures (SOPs) from scratch, addressing a void and establishing structure. Expertly utilized productivity tools like Asana, Confluence, and Jira to streamline workflows.Results & Reporting: Consistently monitored, analyzed, and reported on email campaigns, focusing on metrics like revenue per email, affiliate sign-up ratios, open rates, and CTRs. Used these insights to adjust tactics, boost ROI, and refine best practices.Regulation & Compliance: Enforced industry standards and privacy regulations, ensuring all communications met requisite criteria and adhered to best practices in email marketing.Proud to have brought immense value, donned multiple hats, and remained agile in a dynamic environment, always prioritizing rapid execution and quality output.
  • Strikingly
    Growth Hacker
    Strikingly Jun 2014 - Nov 2014
    上海, 上海, Cn
    Strikingly is a youthful, in the spotlight, energetic Y Combinator-backed startup. Receiving investments from SV Angel, Innovation Works, Index Ventures, and Infinity Venture Partners. Strikingly is the simplest and most beautiful website builder ever. They've been featured on Forbes, Techcrunch, and the New York Times.
  • Young And Ceo
    Founder
    Young And Ceo May 2013 - Jun 2014
    San Diego, Us
    Young And CEO is an entrepreneurship website and community that is all about making a better world through innovation. It was built to empower founders and entrepreneurs with resources and tools. We think that with a little bit of elbow grease and a lot of risk, we can change the world.Young And CEO has expanded to collaborate with other brands, organizations, and individuals to deliver amazing content via monthly newsletters to a list of subscribers as well as other forms of content.
  • Gates Millennium Scholars
    Gates Millennium Scholar
    Gates Millennium Scholars Apr 2009 - May 2014
    Washington, Dc, Us
    Chosen out of 14,000 applicants to be one of the thousand Recipients of the prestigious Bill and Melinda Gates scholarship that will aid in my pursuit of College and Graduate school.
  • Gates Millennium Scholars
    Gates Millennium Ambassador
    Gates Millennium Scholars Nov 2009 - May 2013
    Washington, Dc, Us
    The Ambassadors Program is a dynamic, nation-wide community of recognized Gates Scholars. The growing GMS network allows each Ambassador to directly impact the pipe-line of academically rich and outstanding applicants and scholars through outreach efforts. Through dynamic presentations, oral communication skills, and being in leadership positions, I have the ability to reach many high school students and inform them of the great opportunity that the Gates Millennium scholarship provides.
  • The Kairos Society
    Kairos Mobile Summit Leadership Team
    The Kairos Society Nov 2013 - Dec 2013
    New York, New York, Us
    Founded in 2008, Kairos Society is an international, student-run foundation that fosters a culture of innovation-driven entrepreneurship by engaging diverse fellows that represent the most innovative students from top universities around the world. The organization's goal is to develop meaningful ventures that create value for the global economy while improving the lives of billions of people around the world through solving the world's greatest challenges in areas such as healthcare, education and energy.
  • Pomona Ventures
    Co-Founder & Chief Operating Officer
    Pomona Ventures Jan 2012 - May 2013
    Claremont, Ca, Us
    Mission:Pomona Ventures strives to inspire students to take risks and tackle real problems that they are passionate about solving. By providing a supportive community of students and alumni, we hope to kindle a lasting entrepreneurial culture on the Pomona College campus.Objectives: 1. We inspire students to create their own ventures and start-ups by promoting a community of “doers” and introducing students to a broad range of entrepreneurial minds: from peers on campus to student entrepreneurs around the world to alumni with colorful career paths.2. Bring about a cultural shift in how Pomona students think about the best way to make an impact in the real world.3. Encourage students from fields not usually associated with entrepreneurialism to “take a risk” and adopt the mindset of solving the problems they face in their fields and everyday lives: we want to encourage ventures that are not the typical “startup.”4. Connect students with intellectual and financial support from alumni and non-­‐ alumni advisors in relevant fields
  • Pomona College
    Pomona College Ambassador
    Pomona College Sep 2010 - Apr 2013
    Claremont, California, Ca, Us
    This position is part of the 'Take Pomona Home' Program from the admissions office. This position enables students to be Pomona College representatives not only at their respective high school institutions and communities but internationally as well. Training is provided so as to better equip students for frequently asked questions and other scenarios they might face. This is all done with the goal of spreading the knowledge about Pomona College and the Claremont Colleges.
  • Pomona College
    Star 47 Manager At The Annual Fund
    Pomona College Sep 2009 - May 2012
    Claremont, California, Ca, Us
    Worked with the Pomona College Annual Fund to raise alumni donations. Duties included managing a team of ten callers per shift. Collaborated with the calling team and other managers on the Annual Fund Staff to raise more than half a million dollars per fiscal year. Administered payroll for students and streamlined the process.
  • Pomona College
    Teaching Assistant
    Pomona College Jun 2011 - Jul 2011
    Claremont, California, Ca, Us
    Worked with low-income high school students from the Los Angeles area. These students stayed on campus at Pomona College and duties included helping them with their college coursework while provide support, resources, and a safe place for them to grow their educational and social experiences. Also taught an elective class to an alternating group of 20 students on Media Studies and Society.
  • Naspa - Student Affairs Administrators In Higher Education
    Undergraduate Fellow
    Naspa - Student Affairs Administrators In Higher Education Nov 2011 - Oct 2012
    Washington, Dc, Us
    Fellow for the NASPA Undergraduate fellowship Program (NUFP)
  • Claremont Colleges Chicano Latino Student Affairs
    Sponsor
    Claremont Colleges Chicano Latino Student Affairs 2010 - May 2012
    Claremont, California, Us
    As a sponsor for self-identified Chicano/Latino first-year students at the claremont colleges, I have the opportunity to work with the incoming class.All of us on the team were selected based on our commitment to the well-being of our new students, our desire to share our experience, and our ability to be an effective role model and leader in the Chicano Latino community at the Claremont Colleges
  • Strive For College
    Director Of Internal Relations
    Strive For College Jan 2011 - May 2011
    Milpitas, Ca, Us
    Helped set up the chapter and recruited over 60 college mentors to work with over 60 high school students on the college application process.
  • Uc San Diego
    Athletic Training Center Trainee - Rimac
    Uc San Diego Sep 2008 - Dec 2008
    La Jolla, Ca, Us
    Collaborated with Certified Athletic Trainers to explore the athletic training profession and the healing of the body, physical therapy, and sports training of athletes. Also gained knowledge on collaborating with college interns to achieve goals.
  • Teledyne Marine
    Project Intern
    Teledyne Marine Jun 2008 - Aug 2008
    Daytona Beach, Florida, Us
    Interpreted and Translated AutoCAD Drawings: Converted detailed AutoCAD drawings into functional 3D models using SolidWorks, enhancing the design and drafting process.3D Modeling and Printing: Designed, drafted, and printed small-scale 3D models of marine measurement tools, improving prototyping and visualization.Customer Education: Produced animated instructional videos to demonstrate the calibration process for tools such as the Doppler Volume Sampler, enhancing customer understanding and satisfaction.Work Ethic Development: Participated in a demanding work schedule, fostering a strong work ethic and a passion for Drafting and Design or Mechanical Engineering.

Irving Torres Education Details

  • Pomona College
    Pomona College
    Media Studies
  • The Preuss School Uc San Diego
    The Preuss School Uc San Diego
    High School Diploma

Frequently Asked Questions about Irving Torres

What company does Irving Torres work for?

Irving Torres works for Irving Torres Branding & Marketing

What is Irving Torres's role at the current company?

Irving Torres's current role is Owner.

What schools did Irving Torres attend?

Irving Torres attended Pomona College, The Preuss School Uc San Diego.

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