Experienced and motivated corporate leader with a successful track record in steering transformative business initiatives. I adeptly oversaw the company's merger and guided its evolution through strategic transitions. Currently, I am at the forefront of realizing ShopComm's vision, drawing on a comprehensive understanding of Indonesia's retail industry. This empowers me to optimize operations, foster innovative client solutions, and boost operational efficiency. My team draws strength from my… Show more Experienced and motivated corporate leader with a successful track record in steering transformative business initiatives. I adeptly oversaw the company's merger and guided its evolution through strategic transitions. Currently, I am at the forefront of realizing ShopComm's vision, drawing on a comprehensive understanding of Indonesia's retail industry. This empowers me to optimize operations, foster innovative client solutions, and boost operational efficiency. My team draws strength from my strategic insight, skilled leadership, and steadfast commitment to sustainable business achievements. Show less

Responsible for all Business Units of OMG (Omni Marketing Global) Indonesia for delivering Retail Marketing Services to both Retailers and Brands across Indonesia. Our Group's service coverage include the following: Instore Advertising, Product Sampling (offline & online), Event Management, Printing & Production, Field Operation & Monitoring, Loyalty Program, Import, Warehouse and Logistic, .

Responsible for analysis and development of marketing solution for retail FMCG (Hypermarket, Supermarket, Mini Market) & create relevant programs to generate revenues. Among many other things, my responsibilities cover the following services: - Strategic partnership with retailers- Customer engagement along retail customer's shopping journey - In-store Media Solution - In-store Activation, Demo & Sampling- Membership Management & CRM - Loyalty programs- Digital &… Show more Responsible for analysis and development of marketing solution for retail FMCG (Hypermarket, Supermarket, Mini Market) & create relevant programs to generate revenues. Among many other things, my responsibilities cover the following services: - Strategic partnership with retailers- Customer engagement along retail customer's shopping journey - In-store Media Solution - In-store Activation, Demo & Sampling- Membership Management & CRM - Loyalty programs- Digital & Mobile Marketing services - Retail Insurance Show less

Develop and setting the implementation of Customer Relationship Management (CRM) and Financial system in retail business environment (Groceries & FMCG). Provide business consultancy and recommendation to utilize CRM and Financial Services as a strong differentiation while at the other hand significantly improve client's sales and revenue as well as deepening customer relationship. Aside from CRM and Financial services, i am also responsible for Business Development of Continuity (Loyalty)… Show more Develop and setting the implementation of Customer Relationship Management (CRM) and Financial system in retail business environment (Groceries & FMCG). Provide business consultancy and recommendation to utilize CRM and Financial Services as a strong differentiation while at the other hand significantly improve client's sales and revenue as well as deepening customer relationship. Aside from CRM and Financial services, i am also responsible for Business Development of Continuity (Loyalty) Program and Digital Media Show less

Managing Private Banking's customer experience and loyalty program. Responsible for utilization and activation of banking channel for private banking customers. Analyze and explore the possibilities to create creative program to increase customer's portfolio and account's activation for banking services including funding, credit, bancassurance and investment products .

Responsible for setting Marketing Campaign platform and strategy - from planning (positioning setting, product personalitiy, crafting key message, tone & manner) until execution and implementation - for Consumer Banking Products (Saving, Loan, Cards, Private Banking Services etc) as well as Business Banking of Bank Negara Indonesia. Working together with advertising agency, media buyer agency, media, marketing research agency (for brand performance tracking, consumer's behavior and… Show more Responsible for setting Marketing Campaign platform and strategy - from planning (positioning setting, product personalitiy, crafting key message, tone & manner) until execution and implementation - for Consumer Banking Products (Saving, Loan, Cards, Private Banking Services etc) as well as Business Banking of Bank Negara Indonesia. Working together with advertising agency, media buyer agency, media, marketing research agency (for brand performance tracking, consumer's behavior and insights) and many other partners. Specialized at Above The Line Media and Outdoor (Out of Home) across Indonesia but also responsible for setting campaign platform for other media to ensure strong-single message and campaign effectiveness. Show less

Responsible for : a. Marketing Communication strategy, planning and execution for all BNI Credit Card product variant in all media : Above The Line, Below The Line, Events, Online and Mobile mediab. Card usage activation strategy for Premium / VIP Segmentc. Negotiating marketing and branding partnership for BNI Credit Card with merchants, malls or other retail / consumer products / services

a. Managing brand and marketing communication strategy, planning and execution for all BNI Credit Card product variants in all media, including advertiisng, sponsorship, branding and event management . b. Card usage and activation strategy as well as promotion programs and partnership with merchants for all segments of cardsc. Strategic partnership with merchants & malls for both join promotion and branding.

a. To create and execute promotional program with merchants or other companies to increase card utilization of BNI Credit Card. b. Handling marketing communication activities for BNI Credit Card, especially in Above The Line media and Public Relations activitiesc. Partnership negotiation with other retail / consumer companies to enhance features and benefit for BNI Credit Card

Planning, implementation and review local marketing program within Palembang area for Consumer Banking Services (Saving, Credit Card, Debit Card)